In-person Roundtable

Sharing Best Practice: Communicating Internally the Value of Your Function and Team

9 October 2025
TBC (Brussels)

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In an increasingly complex policy environment, the value of public affairs teams is ever increasing. However, measuring and communicating that value in a way business leadership understands remains a key challenge. This in-person roundtable will explore strategies for effectively communicating the impact of public affairs work to internal stakeholders, from senior leadership to cross-functional teams.
Through shared experiences, practical examples, and peer discussion, we’ll examine how public affairs professionals across sectors are tackling challenges around visibility, expectation management, and strategic positioning.

This discussion will provide insights into questions like:

Is there a “one-size-fits-all” approach to measuring and communicating public affairs impact?
Quality VS quantity – approaches to translating the impact of your public affairs work in numbers, even for less tangible results
How measuring and communicating value can increase the strategic role of public affairs within your organisation
Communicating value internally and managing expectations
How to speak to business leaders and other functions within your company or association

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PAC Members: Free
Others: Others: EUR 125 (+ VAT if applicable)

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EU In Person Roundtable: Sharing Best Practice: Communicating Internally the Value of Your Function and Team

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PAC Member: Free

Others: EUR 125 (+ VAT if applicable)

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Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]

In Person Roundtable: Sharing Best Practice: Communicating Internally the Value of Your Function and Team

In-person Roundtable

Sharing Best Practice: Communicating Internally the Value of Your Function and Team

9 October 2025 TBC (Brussels)

Register

Register

EU In Person Roundtable: Sharing Best Practice: Communicating Internally the Value of Your Function and Team

Questions

Next PostOnline Workshop: Artificial Intelligence for Public Affairs Oct

9 October 2025
TBC (Brussels)