Generative AI is revolutionizing strategic communication in public affairs, transforming how professionals craft briefings, speeches, social media content, and messaging. This interactive workshop will delve into practical ways to harness generative AI tools to enhance creativity, ideation and impact in public affairs and communication efforts. Building on foundational AI concepts and transatlantic use cases, we will explore how these advanced technologies can support public affairs teams in delivering more impactful and tailored messages across diverse audiences.