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Training Seminar: AI for Public Affairs Masterclass – Strategies, Use Cases and Tools for Monitoring, Automation and Impact

Online training seminar

AI for Public Affairs Masterclass

Strategies, Use Cases and Tools for Monitoring, Automation and Impact

10 March 2026,
9:30 AM – 12:30 PM CET
Brussels time zone

Artificial intelligence is reshaping how public affairs teams develop strategy, advise leadership and conduct advocacy every day. From policy analysis and stakeholder engagement to internal coordination and content creation, AI offers a world of new opportunities for public affairs teams, when applied with clear objectives and sound judgment. This masterclass provides a strategic framework for integrating AI into public affairs functions, helping teams enhance impact and automate tasks while maintaining credibility, accountability, and trust. 

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In this program, you’ll gain insight into:

  • Strategies to align AI tools with advocacy objectives and organizational priorities
  • Real-world public affairs use cases of using AI for intelligence gathering, stakeholder mapping, policy monitoring, content development, and internal reporting
  • Practical automation opportunities across research, mapping and other common public affairs workflows
  • Risk management, governance and ethical considerations for responsible AI implementation
  • Practical techniques to improve outputs, efficiency and decision-making quality using AI
Karl-Emil Plum
Co-founder
Spaak Technologies
João Sousa
Managing Director, International Practice
Public Affairs Council
Lucas Damsgaard
COO & Co-founder
Spaak Technologies
Terence Lyons
Founder & CEO
TSC.ai
Session 1 – Monitoring and Mapping Issues and Stakeholders
  • Using AI to monitor issues, map stakeholders and identify networks of influence, including policymakers, coalitions and emerging actors
  • Practical workflows for turning large volumes of policy information into actionable intelligence
  • Risks and limitations of AI-driven analysis, including bias, verification challenges and the continued role of human judgment
Session 2 – Automating Public Affairs Tasks and Processes
  • Identifying public affairs workflows that can be automated, from policy summaries to internal briefings and reporting
  • How AI can enhance policy monitoring and intelligence gathering in Brussels across legislative, regulatory and political developments
  • Governance and responsible use of AI, including accuracy, data security and internal oversight
Session 3 – AI Use Cases for Impact and Measuring Value
  • Real-world use cases of AI for public affairs, from content creation to stress-testing your strategy, scenario planning and conducting more efficient team meetings
  • Approaches to measure AI impact on public affairs and communicate its value internally
  • Share your views – virtual discussion on AI challenges, use cases and lessons learned

 

Register

PAC Members: €295 + VAT if applicable
Membership Plus: €255 + VAT if applicable
Others: €495 + VAT if applicable

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]

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