Digital advocacy has become a core component of public affairs campaigns in the European Union, complementing traditional stakeholder engagement and policy outreach. From social media and targeted digital content to coalition-building and online mobilization, public affairs teams are increasingly using digital channels to shape narratives, engage decision-makers, and build support around policy issues. 

At the same time, artificial intelligence is opening up new possibilities for planning, developing, and optimizing digital campaigns. AI can help public affairs professionals research audiences, refine messaging, generate content, monitor conversations, and evaluate campaign performance more efficiently. However, successful advocacy still depends on human judgment—understanding the political context, building trusted relationships, navigating institutional dynamics, and making strategic decisions that no tool can replace. 

This one-hour webinar will explore how organizations are combining AI with strategic communications and public affairs expertise to deliver more effective digital advocacy campaigns in the EU. Through practical case studies and real-world experiences, participants will examine how AI can strengthen advocacy efforts while ensuring that strategy, credibility, and stakeholder engagement remain at the center of successful campaigns.