Digital advocacy has become a core component of public affairs campaigns in the European Union, complementing traditional stakeholder engagement and policy outreach. From social media and targeted digital content to coalition-driven online mobilization, public affairs teams are increasingly using digital tools to shape narratives, engage decision-makers, and build support around policy issues. 

This one-hour webinar will explore real-world case studies of digital advocacy campaigns in the EU, highlighting what has worked, what hasn’t, and why. Participants will examine emerging trends, practical lessons learned, and how digital tactics can be integrated into broader public affairs strategies in Brussels and across EU member states.