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Webinar: Using AI to Boost Your Digital Advocacy Campaigns in the EU

Webinar

Using AI to Boost Your Digital Advocacy Campaigns in the EU.

15 July 2026
15:00 to 16:00 CET
Brussels time zone

Digital advocacy has become a core component of public affairs campaigns in the European Union, complementing traditional stakeholder engagement and policy outreach. From social media and targeted digital content to coalition-building and online mobilization, public affairs teams are increasingly using digital channels to shape narratives, engage decision-makers, and build support around policy issues. 

At the same time, artificial intelligence is opening up new possibilities for planning, developing, and optimizing digital campaigns. AI can help public affairs professionals research audiences, refine messaging, generate content, monitor conversations, and evaluate campaign performance more efficiently. However, successful advocacy still depends on human judgment—understanding the political context, building trusted relationships, navigating institutional dynamics, and making strategic decisions that no tool can replace. 

This one-hour webinar will explore how organizations are combining AI with strategic communications and public affairs expertise to deliver more effective digital advocacy campaigns in the EU. Through practical case studies and real-world experiences, participants will examine how AI can strengthen advocacy efforts while ensuring that strategy, credibility, and stakeholder engagement remain at the center of successful campaigns. 

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Key Insights include:

  • Where AI can enhance digital advocacy, from audience research and messaging to content creation, monitoring, and campaign optimization.
  • How to combine AI with strategic thinking, political judgment, and stakeholder engagement to strengthen public affairs campaigns.
  • Real-world examples of organizations using AI to support digital advocacy in the EU, including lessons learned and practical takeaways.
  • Emerging trends, opportunities, and ethical considerations for integrating AI into public affairs and policy communications.

AGENDA

  • Welcome and Introductions
  • Overview of the session objectives
  • Introduction of the speakers
  • How AI Is Reshaping Digital Advocacy
  • The evolution of AI in public affairs and communications
  • Beyond ChatGPT: where AI is delivering real value in advocacy campaigns
  • Building Smarter Campaigns with AI
  • Integrating AI into campaign planning and workflows
  • Practical examples and lessons learned from recent campaigns
  • AI-assisted content development, narrative refinement, and campaign execution
  • Choosing the Right Channels for Impact
  • Social media, digital media, traditional media, and stakeholder engagement
  • Matching channels to campaign objectives in the EU policy environment
  • Human Judgment in an AI-Enabled World
  • Where AI supports decision-making and where it cannot replace human expertise
  • Political judgment, stakeholder relationships, and strategic communications
  • Building AI capabilities within organizations: widespread adoption or specialist teams?
  • Audience Q&A

Speaker

Nicholas Pawley
Associate Director
Rud Pedersen

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PAC Members: Free
Others: Others: EUR 145 (+ VAT if applicable)

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EU Webinar: Using AI to Boost Your Digital Advocacy Campaigns in the EU

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]