European Digital Advocacy Summit 2017

European Office
10 Oct, 2017


7 December 2017
8:30−16:00 CET
Martin’s Brussels EU,
Boulevard Charlemagne 80,
1000, Brussels, Belgium

Data, digital ads, targeted content and apps have become vital parts of the European advocacy toolkit. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.

  • How EU policy discussions can go beyond the boundaries of the Brussels bubble


8:30 Arrival and Coffee

9:00 Welcome


András Baneth
Managing Director, European Office
Public Affairs Council

9:10 Keynote Speech:

Can Digital Save the EU?

  • Communicating on behalf of the EU has never been an easy task. While new challenges have emerged, so have new opportunities to hear and be heard. Digital advocacy is one of them.

Dan Sobovitz
Speechwriter, Ghostwriter and Digital Communication Strategist to Vice President
European Commission

9:30 Panel 1:

Online Thought Leadership for Real-World Influence

  • Influence, influencers and thought leaders.
  • What makes someone influential and how do you know if their influence is relevant for your sector?
  • What is the definition of a thought leader and how should we interact with them / become them?
  • The 2 p’s in paper: perception, personality and the European paper industry’s journey into digital communications
  • The EU policy sphere is built of specialized bubbles within bubbles. Brett will explain how to identify and leverage the “micro-influencers” within any given policy community and how you as an individual can establish yourself as a micro-influencer in your own right.

Ben Alexander Kennard
Press and Digital Communications Manager
Confederation of European Paper Industries (CEPI)


Katie Owens
Press and Communication Advisor
EPP Group in the European Committee of the Regions


Brett Kobie
Senior Vice-President and Director | Digital, Social & Creative Strategy
FleishmanHillard Inc.

10:30 Networking Break

10:50 Panel 2:

Reaching Beyond Brussels

  • Case Studies: Reaching a wide audience through social media campaigns
  • How EU policy discussions can go beyond the boundaries of the Brussels bubble
Rochefort Belgium  21/01/2017 European Youth Forum meeting portraits

Hannah Grieve
Communications Officer
European Youth Forum


Harold Tor
Head of Communications
Centre for European Policy Studies (CEPS)

11:30 Fireside Chat:

How to Shape Attitudes using Social Media


Marco Ricorda
Social Media Manager
ALDE Group – European Parliament

Danielle Miller sq

Danielle Miller
Europe Region Employee Communications Manager on Strategy


Javier Torregrosa
Project Manager

12:30 Buffet Lunch

13:30 Panel 3:

Data is the New Oil

How data should be used to build up public advocacy strategies and communications campaigns

  • What basic data do you need to get organised for lobbying?
  • What narrative for bigger impact: data-evidenced vs. emotion-driven?
  • Have we really entered the era of data journalism? What’s next?

The PAC (R)evolution – From Digital to AI.

  • PAC bots and horizon scanning
  • Influence hacking at scale
  • Big picture strategic and operational intelligence
Lionel SOLA-sq

Lionel Sola
Director of Communications and Political Outreach


Terence Lyons
TSC – The Stakeholder Company

14:10 Panel 4:

Digital Tools of the Trade

Human Transformation

  • Does digital transformation have anything to do with technology?

Twitter: The Goldmine for Information

  • How smart organisations are using Twitter data as an intelligence tool for reaching markets, understand behaviours and fighting rumours.

Mark Wilson
One Policy Place


Alexandre Alaphilippe
Co-Founder and Director of Operations
Saper Vedere

14:50 Networking Break

15:10 Panel 5:

The View from Washington D.C. — Trends and Tactics

  • Find out why people trust LinkedIn 3x compared to other social platforms
  • Tips for how to drive thought leadership and advocacy engagement with your key audiences
  • Advocacy examples from relevant industry groups and global brands
  • Understanding how trade associations, companies and advocacy groups use cutting-edge digital tactics to influence US policymakers
  • Building and managing integrated digital public affairs campaigns that move the needle
  • New tools, tactics and platforms that will help decide the future of digital advocacy and online grassroots movements

Dan Horowitz
Director, Advocacy and Campaigns


Nick DeSarno
Manager, Digital and Communications Practice
Public Affairs Council, Washington D.C.

16:00 Close


“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux

“Thanks to the @pacouncil Europe team for a great Digital Summit. Great to speak again in bxl about advocacy in the 21st century #EUDAS2016”
– Toni Cowan-Brown, VP of European Business Development, NationBuilder

“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team

Past Participants

Toy Industries of Europe
Imperial Brands
Johnson & Johnson

A Message from Andras

Event Location

Martin’s Brussels EU
Boulevard Charlemagne 80
1000, Brussels, Belgium



Prices exclude VAT @ 21%:

  • PAC Members: $195
  • Non-Members: $395

Price includes buffet lunch, light refreshments, and handouts.

Multiple registrations from the same organization? Ask us about pricing.

European Office

Contact Us | +32 476 63 95 03

Sponsorship Opportunities

+ Click to expand

Sponsoring the Public Affairs Council’s European Digital Advocacy Summit is an excellent way to connect with public affairs and industry experts, as well as EU officials. As many as 100 EU advocacy, communications and regulatory affairs professionals will be in attendance and sharing their insights about cutting-edge digital advocacy methods. They will also be seeking your ideas and input.

With sponsorship comes the following benefits:

  • One entrance ticket to the conference
  • Your logo will be displayed on our marketing emails for the event giving you exposure to over 2,500 European and US public affairs professionals
  • Your organization will be featured on the event’s welcome screen and during the breaks
  • Your organization will be featured in conference handouts
  • You may add one item of promotional material to the conference handouts
  • You may place promotional materials at the entrance to the event
  • Your organization will be mentioned in two tweets during or in the run-up to the event

And, as a bonus, the first two sponsors to confirm will each be allocated a two-minute speaking slot before an afternoon session in the conference.

The sponsorship fee is €1800 + VAT.

For more information about sponsorship or to sign up, please contact the Public Affairs Council’s European office.