June 16, 2022
2 p.m.−4:15 p.m. ET
Virtual
Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs.
Featured Topic & Speakers
All of your organization’s online proprieties require compelling visual content to stand out — and ultimately have impact. Whether you want to create a Twitter card, digital ad or advocacy video, this workshop will empower you with the knowledge and tools to create highly persuasive advocacy content. Attendees will walk away with a piece of content they created during the workshop.
Our creative design and digital communications professionals will address:
- Content to create in-house versus outsource (and effective ways to communicate with outside design firms to ensure that you meet your goals, stay on time and hit your budget)
- Harnessing principles of visual design, like scale and contrast, for your advocacy cause
- Developing low-cost, high-quality videos
- Free or paid tools that can help you develop graphic content for social media
Lidia Varesco Racoma
Lidia Varesco Design
Brand Strategist & Marketing Designer
Daniel Johnson
Associate Creative Director
Marathon Strategies
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Agenda
2 p.m. – Principles of Design and Building Quick Graphics
Compelling visuals make your advocacy and public affairs efforts stand out, especially in an even more crowded digital space amid COVID-19. Every advocacy professional should know how to create a quick graphic for their campaign or social media account. Attendees will:
- Learn how to harness the principles of visual design like scale and contrast
- Explore free and paid design tools to make basic visual content like Twitter cards and infographics
- Walk out the door with a piece of unique creative that was crafted by attendees in the workshop
Lidia Varesco Racoma
Lidia Varesco Design
Brand Strategist & Marketing Designer
3:30 p.m. – Networking Break
3:40 p.m. – Video and Livestreaming
Because of its high engagement rates and the current pandemic, video continues to dominate social media and online content. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our video expert will provide tactical lessons on:
- Preparing colleagues so they look their best on camera
- Crafting a story that really fits an audiovisual format
- Tactics and tips for using your iPhone or camera to create high-quality videos
- Strategies for maximizing your video development budget and measuring your video’s effectiveness
Techniques for creating evergreen video content that can be repurposed, redistributed and leveraged across multiple platforms
Daniel Johnson
Associate Creative Director
Marathon Strategies
4:15 pm – Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1643397056784{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This program will be hosted in a secure virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1643397102281{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]