November 10, 2021
10 a.m. − 12:15 p.m. ET
Virtual
Oversight and investigations are a central component of any legislature. These events can be a positive opportunity for well-prepared organizations and a disaster for those that aren’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while also avoiding missteps under oath.
Featured Topic & Speakers
In this program, you’ll discover:
- Best practices for testimony development
- How to prepare for a hostile hearing
- Using testimony to boost a thought leadership profile
William Pierce
Senior Director
APCO Worldwide
Christopher Armstrong
Partner
Holland & Knight LLP
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations & Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Agenda
10:00 a.m. Principles of Legislative Testimony Preparation and Delivery
Hearings to conduct oversight, inquiry, and investigation are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that have a strategy and a disaster for those that don’t. Will your team know what to do when the gavel strikes, and the answers are on the record?
Our Congressional experts will discuss:
- The unique challenges and opportunities present in any hearing
- Effective strategies for communicating before, during, and after a panel
- Ways to limit legal or reputational exposure in high-stakes hearings
Christopher Armstrong
Partner
Holland & Knight LLP
William Pierce
Senior Director
APCO Worldwide
11:00 a.m. Networking Break
11:15 a.m. Case Studies: Understanding Hearing Strategy and Using Testimony for Industry Promotion and Reputational Protection
Information gained at legislative hearings has the potential to change an organization or industry’s market dynamics or license to operate. However, well-prepared witnesses can serve as a resource for legislators and help spread emerging best practices throughout the relevant industry as well as affect pending legislation. What can organizations do to protect against the former and maximize their chances of impacting the debate?
Our experts discuss how to:
- Use testimony to burnish thought leadership credentials
- Use association witnesses to advance industry goals
- Understand a hearing’s role in overall legislative strategy
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Adjourn 12:15 pm
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1587485310679{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]This event will be hosted in a fully virtual environment.
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1617986396829{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]