Virtual Workshop
Virtual Workshop: Corporate PAC Intensive
September 12, 2023
9 a.m.−12:15 p.m. ET
Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll deductions and working with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers.
This workshop will cover:
- Corporate PAC compliance overview
- Solicitations and payroll deductions
- Segmentation, targeting and engagement strategies
- Planning PAC content according to a corporate calendar
This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management .
9:00 a.m.
Compliance Overview
Ensuring your PAC operations, communications and activities are compliant is the foundation of a successful program. An election law expert will provide a comprehensive legal overview for corporate PACs. This session will cover corporate PAC-specific considerations such as payroll deductions and how to talk about the PAC in meetings. Basic campaign finance rules for operating a PAC and defining and soliciting your eligible class will also be covered.
10:15 a.m.
Break
10:30 a.m.
Educating and Communicating About the PAC
Before you can solicit, your employees need to have a basic understanding of the importance of corporate PACs, such as why you have a PAC and how it supports your company. Education campaigns are a worthwhile and proactive measure. This session will focus on creating a communications strategy that complements your corporate calendar and increases understanding of the PAC’s purpose.
11:15 a.m.
Break
11:30 a.m.
Driving Engagement Amongst Employees
PACs utilizing peer-to-peer solicitors and charitable match programs tend to raise twice as much in receipts as those that don’t. Learn how to make your PAC stand out by strategically using incentives and properly segmenting and targeting your eligible class to drive engagement and hit your fundraising goals.
12:15 p.m.
Adjourn
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Workshop Details
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Membership Plus: FREE
Members: $369
Non-Members: $499
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]