August 2, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for action or change. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals.
Featured Topic & Speakers
During this workshop you will learn:
- When and how to include stories in your advocacy strategy
- How to instill confidence and comfort in your advocates through training
- Ways to creatively use a story to draw attention while maintaining focus on your goals
- Strategies for maximizing the impact of stories
Maria Luisa Boyce
VP, Global Public Affairs
UPS
Lauren Calmet
Sr. Director of Political Affairs & Engagement
The American Institute of Architects
Corbin Parks McGhee
Director Advocacy & Activist Engagement
National MS Society
Holly Pendell
Associate VP, Advocacy & Activist Engagement
National MS Society
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 credits toward the Certificate in Government Relations and Lobbying.
Agenda
1:30 p.m. Making Your Message Personal with Advocate Stories
When curated authentically in a way that speaks to your mission, advocate stories can be a compelling way to enhance your overall advocacy efforts. But, integrating them into your advocacy strategy requires planning and training.
In this session, we will cover:
- Determining the message you want to create with stories
- Creating an environment in which advocates feel safe and comfortable communicating their personal experiences
- Training advocates to confidently and succinctly share their stories
Holly Pendell
Associate VP, Advocacy & Activist Engagement
National MS Society
Corbin Parks McGhee
Director Advocacy & Activist Engagement
National MS Society
2:45 p.m. Break
3:00 p.m. Case Study: Impactful Storytelling for Grassroots
Storytelling can be the game-changer your advocacy program needs. Hear from an expert advocacy professional who has successfully used stories to educate lawmakers, share what is at stake, and express their desired legislative outcome. We’ll also cover the do’s and don’ts of including stories in your grassroots campaigns.
Maria Luisa Boyce
VP, Global Public Affairs
UPS
Lauren Calmet
Sr. Director of Political Affairs & Engagement
The American Institute of Architects
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678899404434{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]