March 29, 2023
1:30 p.m.− 3:45 p.m. ET
Virtual
As public affairs professionals, we understand the value of government relations. But how can we convince others? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. You’ll learn successful strategies for communicating that value to internal stakeholders, including your organization’s leadership.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- Metrics that go beyond legislative wins and losses, including value added;
- Which measurement tools produce the types of data that are most valuable to internal stakeholders;
- Case studies of how best-in-class government relations teams measure their value and how they got others in their organization on board;
- How to benchmark your program to gain support.
Jody Donohue
Communications Manager
Ceva Animal Health
Deriece Harrington
Director, Government Affairs
PepsiCo
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Welcome and introductions
1:35 p.m. Measuring Takes Metrics
In this session we will:
- Discuss what metrics to consider to measure what you have achieved
- Walk through how to identify what data your leadership could find most helpful
- Share top tips for communicating across internal stakeholders why a government relations and public affairs practice is a value-add.
Jody Donohue
Communications Manager
Ceva Animal Health
2:30 p.m. Break
2:45 p.m. Case Studies
In this session we will:
- Discuss examples of how public affairs and government relations teams measure their value
- Share best practices for effectively communicating that value, including when a desired outcome wasn’t achieved
- Explain what to keep in mind about measuring value when goals change.
Deriece Harrington
Director, Government Affairs
PepsiCo
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678896531338{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]