June 6, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
Using videos for PAC and grassroots engagement is becoming an increasingly popular tactic – and for good reason. Creating an informative and powerful video not only gets your message across, but can also serve as an evergreen piece of content to share repeatedly. This workshop will explore why some videos outperform others and what goes into creating compelling video content to move the needle on your PAC and grassroots programs.
Featured Topic & Speakers
In this workshop, you will learn:
- Do’s and don’ts for effective video content
- How to create a script or concept that will resonate with your audience
- Scalable strategies for creating videos regardless of your budget
- Tips for finding a balance between entertaining, captivating and informing
Sinead Casey
Senior Vice President
CRAFT | Media/Digital
Jolyn Cikanek
Government Relations & PAC Director
Enact MI
Krista MacPherson
Marketing Strategist
Stand Together
Conrad Tolosa
Senior Manager, Web Content & Media Production
Public Affairs Council
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Agenda
1:30 p.m. What makes a Successful Video Message?
Your target audience for PAC or grassroots communications is already used to consuming video content so what is the key to making yours stand out? Learn how to make your videos cost effective, impactful and informative .
Get expert tips on how to elevate your video messaging, including:
- Which technical elements are worth an extra expense and ways to save on production costs
- Steps to plan, shoot and produce a high-quality video
- Crafting a clear, concise and engaging message
Jolyn Cikanek
Government Relations & PAC Director
Enact MI
Conrad Tolosa
Senior Manager, Web Content & Media Production
Public Affairs Council
2:30 p.m. Break
2:45 p.m. Incorporating Video in your Advocacy Communications
Putting a face to your PAC or grassroots programs is important for promoting engagement, piquing interest and increasing inclusivity, but it needs to be part of a larger strategy. This session will explore ways to broaden your impact through the use of video in your PAC and advocacy plans.
We will cover:
- Who to include in your video
- Determining whether one or multiple videos are needed
- Creating a video that can be repurposed and used continually
- Video as a means of promoting other advocacy activities
Sinead Casey
Senior Vice President
CRAFT | Media/Digital
Krista MacPherson
Marketing Strategist
Stand Together
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678896833385{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]