Webinar: Beyond Transactional: The Secret to Building Relationships That Last

In this fascinating and highly entertaining presentation, James Kane takes his audiences on a journey into the human brain and explains the secret to building and maintaining real loyal relationships. Supported by more than 40 years of Harvard University research, James will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

James Kane is considered the leading researcher and authority on what makes someone truly loyal – to another person, to an organization, or to a cause. As a behavioral scientist and consultant who has helped some of the largest and most well-know organizations in the world, including Apple, Amazon, the Mayo Clinic, Marriott International, and Major League Baseball build nearly unbreakable relationships with not only their clients and customers, but with members, fans, volunteers, vendors, sponsors and employees, as well, James reveals the science behind the real human emotion called loyalty, and what anyone can do to receive its benefits. The author of an upcoming book —Safer. Easier. Better: Why Nature’s First Strategy Should Be Your Last—James has worked with every major industry, while advising and training organizations around the world—including over 160 law firms—ranging from Global 1000 giants to small, regional companies.

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This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.