February 21, 2019
1:15 p.m.−3:30 p.m. ET
Washington, DC or Virtual
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles.
Featured Topic & Speakers
Data can help you refine your message, design a more compelling advertisement, reach new supporters, or even persuade an influencer. But first, you have to properly understand what the data is telling you and how to make it work for your campaign. Join us for a workshop geared towards developing data-driven advocacy campaigns where presenters will cover:
- Best practices for successful data management and using advocacy databases
- Collecting, purchasing and identifying the most important data types for your organization
- Building advocate personas and using data to form target audiences
- Developing data-driven campaigns for social media, advertising and email
Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
Mark Fisher
Digital Grassroots Manager
American Heart Association
Bryan Fratkin
Founder & CEO
Whistle Stop Digital
Abe Krieger
Senior Digital Strategist
Anne Lewis Strategies, LLC
Maureen McNally
Vice President, Associate Accounts Director
Anne Lewis Strategies, LLC
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Agenda
1:15 p.m. Data Acquisition and Management Fundamentals
Data can help your organization make better decisions, target your resources, increase engagement and craft a more compelling message. However, you must have the building blocks in place to get that done. Our presenters will examine:
- Best practices for purchasing third-party data, growing your advocacy database and using social media lead generation tools
- Tactics for developing a data hygiene program to ensure your data is clean and workable
- Keys to understanding different types of data and how to leverage them in your advocacy efforts
Mark Fisher
Digital Grassroots Manager
American Heart Association
Abe Krieger
Senior Digital Strategist
Anne Lewis Strategies, LLC
Maureen McNally
Vice President, Associate Accounts Director
Anne Lewis Strategies, LLC
2:15 p.m. Networking Break
2:30 p.m. Data Optimization for Advocacy and Public Affairs
Whether you are trying to improve your grassroots program or launching a large-scale public affairs campaign, data can power your efforts. Our panelists will provide insights on:
- Building advocate and supporter personas using your organization’s data
- Ensuring your campaign is using all of the latest data optimization tactics that are built into the leading social media platforms
- Segmenting, optimizing, and building email campaigns that effective use data
- Understanding what the data analytics is telling you about your campaign or program
Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
Bryan Fratkin
Founder & CEO
Whistle Stop Digital
3:30 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1542390971022{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]