March 20, 2019
2 p.m.–4:15 p.m. ET
Washington, DC or Virtual
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name.
Featured Topic & Speakers
In this program, you’ll learn to:
- Translate complex issues into compelling narratives
- Engage policy makers and supporters to take action through persuasive writing
- Compose persuasive collateral styles such as action alerts, call scripts, reporter pitches, op-eds, letters to the editor, and more
David White
Chief Operating Officer
Keybridge Communications
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
2:00 p.m. Principles of Persuasive Writing
Public affairs and advocacy professionals wear two hats when writing: translator and persuader. How can you tailor messages for different constituencies and distill complex policy issues into messages that your audience can understand? Hear from a communications expert who, in addition to sharing examples of strong persuasive writing, will discuss:
- Developing a simple and powerful message that resonates with your target audience
- Identifying and developing a persuasive policy argument
- Strategies for sharpening your prose and removing industry jargon from your advocacy writing
3:00 p.m. Networking Break
3:15 p.m. Putting it Into Practice: Crafting Persuasive Op-eds, Calls-to-Action and Social Media Alerts
While public affairs professionals are constantly writing, they’re rarely trained as professional writers. This session will delve into the most powerful persuasive tools: the op-ed, the email action alert, and the social media alert.
Join our communications expert for a session on:
- Best practices for crafting effective op-ed pitches
- Crafting a compelling action alert or advocacy call-to-action message
- Understanding the elements and process of crafting a newsworthy op-ed or letter to the editor
- Creating social content that can motivate an audience to take action
4:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1542396091726{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]