October 10, 2019
9 a.m. – 11:15 a.m. ET
Washington, DC or Virtual
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals.
Featured Topic & Speakers
In this program, you’ll discover:
- How to find effectively aligned CSR partners
- How to develop mutually beneficial CSR programming
- How to determine key metrics and measure ROI
Krista-Bay West
Director of Learning
ASI (Aluminum Stewardship Initiative)
Brad Figel
Vice President
Mars
Kelsey Freeman
Manager, Corporate and Government Affairs
Nestlé USA
This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
9:00 a.m. Creating Industry and Issue Partnerships
While it’s incumbent upon organizations to do their part, some societal or environmental issues are just too big for one firm to tackle alone. Industry and issue partnerships allow firms to make an impact by convening relevant stakeholders, promoting best practices and implementing solutions at scale.
This session will discuss how to:
- Explore company operations to find relevant sustainability partnerships
- Identify partners for cross-industry sustainability initiatives
- Measure impact at the company and coalition levels
Krista-Bay West
Director of Learning
ASI (Aluminum Stewardship Initiative)
10:00 a.m. Networking Break
10:15 a.m. Developing and Implementing CSR Corporate/Non-Profit Programs
Organizations engage in corporate social responsibility work for myriad reasons, but no matter the cause finding the right partner is essential. An effective partnership can boost employee engagement, company reputation and more.
Our experts will discuss how to:
- Find the right CSR partner
- Structure a partnership that advances individual and shared goals
- Measure impact and grow programs sustainably
Brad Figel
Vice President
Mars
Kelsey Freeman
Manager, Corporate and Government Affairs
Nestlé USA
11:15 a.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1555956721221{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]