October 16, 2019
9 a.m. – Noon ET
Washington, DC or Virtual
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management.
Featured Topic & Speakers
In this program, you’ll gain insight into:
- Facilitation and cooperation strategies to manage a slate of PAC demands and expectations, including tips for working cross-departmentally and dividing your time between fundraising, communications and governance responsibilities
- Short- and long-term strategic planning for your PAC to help achieve sustainable growth
- How to plan, develop and launch successful solicitation plans
- Illustrative ways to benchmark, showcase success and communicate ROI and value to key stakeholders
Kristin Brackemyre
Director, PAC and Advocacy Practice
Public Affairs Council
Dee Janovsky
Manager, Political Engagement
Delta AirLines
Adie J. Olson
Partner
Steptoe
This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
9 a.m. The Essentials: PAC Management, Compliance and Governance
For any PAC program to be successful, it is crucial to have a solid foundation of governance and management. This two-part session will cover the essentials of compliance and reporting, building a recruitment plan, checks and balances to avoid coercion, and tips for structuring your PAC board for success.
We’ll cover:
- Compliance and reporting best practices
- Tips for building a recruitment plan, including who to solicit and how to stay compliant
- Best practices for managing PAC boards and governance structures
Adie J. Olson
Partner
Steptoe
9:45 a.m. Auditing Your Activities: Budgeting and Resource Allocation
Part II will focus on reviewing your PAC’s activities, including how to change course or dismantle an existing program that’s not working. We’ll also discuss best practices for budgeting and resource allocation to set your PAC up for long-term growth.
This session will address:
- Auditing your PAC’s activities
- Best practices and industry standards for budgeting and resource allocation
- Examples of strategic planning and goal setting
Adie J. Olson
Partner
Steptoe
10:15 a.m. Networking Break
10:30 a.m. Donor Education and Recruitment Strategies
Educating your restricted class on the role of the PAC and how it contributes to organization-wide advocacy goals is a key tenet of any recruitment campaign. During this session, learn effective education and fundraising strategies to incorporate into your PAC’s strategic plan, such as securing senior leadership buy-in, peer-to-peer fundraising and incentivizing long-term engagement.
Kristin Brackemyre
Director, PAC and Advocacy Practice
Public Affairs Council
Dee Janovsky
Manager, Political Engagement
Delta AirLines
11:30 a.m. Smart Disbursement Strategies
The afternoon will conclude with an overview of proven disbursement and candidate support strategies for your PAC. This session will focus on:
- Best practices for selecting candidates and identifying opportunities to provide strategic support
- Leveraging the PAC to build relationships with candidates and elected officials to complement your overall advocacy efforts
Kristin Brackemyre
Director, PAC and Advocacy Practice
Public Affairs Council
12 p.m. Adjourn
This program is part of our Political Management Forum. Register for two programs and save 15% using the code Forum15, or register for all three workshops and save 25% using Forum25. Other programs in the Forum include: Workshop: Political Compliance Overview and Workshop: Grassroots Management Bootcamp.
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1555963005808{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]