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Workshop: Stakeholder Mapping and Engagement

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December 3, 2019
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space.

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Featured Topic & Speakers

In this program, you’ll gain insight into:

Map and engaging stakeholders is often key to delivering bottom line value to your team. Our experts will show you to utilize stakeholders by covering:

  • How to identify who your stakeholders are, what they care about and their ability to impact your organization
  • Who within your organization should be included in the process
  • How to keep your map current
  • How transparency in this process builds trust, increases engagement and enhances your reputation
  • How stakeholder engagement achieves policy goals
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Elise Wingate
Senior Manager, State Advocacy and Strategic Alliances
PhRMA

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Kelly Memphis
Manager of Government Relations and Stakeholder Engagement Practice
Public Affairs Council

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Lauren Smalling Letts
Senior Director Community Relations
Walmart

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This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.

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Agenda

9:45a.m.     Breakfast

10:00a.m.     Welcome and Introductions

10:15a.m.     Best Practices in Stakeholder Mapping & Engagement 

In this session, our experts will walk through the why, what and how of effective stakeholder mapping and engagement, covering:

  • How to identify who your stakeholders are, what they care about and their ability to impact your organization
  • Who within your organization should be included in the process
  • How to keep your map current
  • How transparency in this process builds trust, increases engagement and enhances your reputation

11:15a.m.     Networking Break

11:30a.m.     Case Studies

Stakeholder engagement can be your key to achieving policy goals. Hear real-world examples of organizations that have leveraged partnerships to drive outcomes.

12:00p.m.     Tech Hacks

Get the scoop on the latest and greatest developments in technology and vendors to map and engage stakeholders.

12:15p.m.     Adjourn

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Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]

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Register

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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.[/vc_toggle]