May 16, 2019
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement.
Featured Topic & Speakers
In this program, we’ll discuss:
- Ideas for gifts and donor benefits most likely to motivate membership, such as events, PAC match and other high-value, low-cost ideas
- Using incentive clubs and suggested giving levels to increase participation
- Motivating PAC eligibles to give and strategies for effectively tailoring the PAC’s benefits and recognition approach in response
- Communicating in a way that makes all donors feel valued
Caitlin Demchuk
NEMPAC & ACEP Grassroots Advocacy Manager
American College of Emergency Physicians
Amy D. Meli
Vice President, Grassroots Consulting
Aristotle International
Carolyn Morrison
PAC & Grassroots Manager
Dominion Energy
Jeanne Slade
Director, Political Affairs
American College of Emergency Physicians
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
10:00 a.m. Engaging Valuable Stakeholders in Your PAC Strategy
When you have many stakeholders – association leadership, PAC board members, senior management and member companies – identifying where to target your time and resources can be challenging. In this session, we’ll explore:
- The impact of various stakeholder groups’ involvement and how it translates into PAC success
- Strategies for motivating different populations across seniority, age, industries and more
- Building a peer network to advance your program and bring new donors on board
Amy D. Meli
Vice President, Grassroots Consulting
Aristotle International
10:45 a.m. Roundtable Discussion
Discuss your struggles and share your successes with association and corporate peers.
11:00 a.m. Networking Break
11:15 a.m. Boosting Your Incentive Strategy: Motivating Your Eligibles to Give
Motivating donors to give – and then to stay engaged – requires a thoughtful, developed incentive strategy that evolves over time. In this session our speakers will explore key tactics and considerations for building a robust recognition and rewards program, including:
- Evaluating donor club and giving level requirements, as well as offerings to get the most bang for your buck
- Assessing your eligibles’ priorities and determining what motivates them
- The most effective ways to communicate the value the PAC provides to your eligibles and existing donors
- Best practices for integrating your incentives program into solicitation campaigns and PAC communications
Caitlin Demchuk
NEMPAC & ACEP Grassroots Advocacy Manager
American College of Emergency Physicians
Carolyn Morrison
PAC & Grassroots Manager
Dominion Energy
Jeanne Slade
Director, Political Affairs
American College of Emergency Physicians
12:00 p.m. Roundtable Discussion
Gain ideas from others about motivation strategies that work and what’s fallen flat.
12:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1544737961352{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]