February 13, 2020
9 a.m.−11:45 a.m. ET
Washington, DC or Virtual
Everyone wants to be a “thought leader” — but few people and organizations succeed. That’s because real thought leaders gain credibility by lending their expertise to serve the public interest, not just their personal agendas. This popular workshop will teach you how to share your knowledge, build your reputation and earn a seat at the public policy table!
Featured Topic & Speakers
A thought leader is a person or organization recognized as a trusted source of information and whose expertise is in high demand. The most effective thought leaders understand how their insights can help address individual needs and societal concerns. They speak out on important issues, conduct research, host forums, write articles and educate the public.
This workshop will cover:
- Deciding which policy and social issues you should address
- Matching your campaign to your organization’s brand
- Framing your expertise so that you attract an audience
- Measuring the impact of a thought-leadership campaign
Anna Denecke
Director, Infrastructure Initiatives
American Society of Civil Engineers
Jennifer Drogus
Director, Policy Communications
Consumer Technology Association
Ron Petrovitch
Director, Communications, News and News Delivery
Mayo Clinic
Doug Pinkham
President
Public Affairs Council
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
9:00 am Session 1: Case Studies in Thought Leadership
Learn how the Mayo Clinic, the Consumer Technology Association and the American Society of Civil Engineers have positioned themselves as informed problem-solvers on difficult issues. You’ll hear how they garnered internal support, how they developed and executed their plans, and how they measured results. You’ll also see plenty of examples — in a variety of media — of smart thought leadership at work.
Ron Petrovitch
Director, Communications, News and News Delivery
Mayo Clinic
Anna Denecke
Director, Infrastructure Initiatives
American Society of Civil Engineers
Jennifer Drogus
Director, Policy Communications
Consumer Technology Association
10:30 am Session 2: Developing Your Thought Leadership Plan
In small groups, we’ll identify thought leadership opportunities, set objectives, and discuss strategies and tactics. Then each group will pick the most promising plans to present to the entire audience.
Doug Pinkham
President
Public Affairs Council
11:45 am Wrap-Up
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1576601306035{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1576601300953{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $369
- Non-Members: $499
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]