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yeraldin_borray_castillo

Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email

Feb 09
Words are powerful tools for persuading policy makers, officials, and stakeholders. However, it is important to consider how you present your case. By utilizing storytelling techniques in your advocacy messages, you can open doors and secure meetings that would otherwise be inaccessible. Join this informal virtual event to hear about campaigning tools and ideas, to discuss what makes a good campaign stand-out, and to be inspired by your peers.
Feb 15
Part of being a good government affairs professional is understanding your company’s business strategy. This webinar will explain how certain financial terms are evaluated, how different business units are measured, and how to understand financial reports. In addition, attendees will learn how to translate legislative and regulatory wins into dollars and cents. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Feb 16
Ok, you’ve done it, you’ve secured a meeting with a Congressional office key to your organization’s government relations goals…now what? Do you bring a one-pager, or is that destined for the recycling bin once the meeting concludes? This webinar will cover the Council’s Top Ten “do’s and don’ts” for meetings on Capitol Hill. Join us as we discuss what practices you may want to replicate in your work, what you may want to avoid, and pose your questions to our expert guest speaker. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Feb 16
Strong negotiation skills are an asset for public affairs professionals. The right approach can ensure that key interlocutors - internal or external - are persuaded of the merits of your position and agree to take your interests into account. Join this discussion to hear from experts on negotiation techniques that work, and how to apply those techniques to meetings with policy-makers, coalition partners, service providers, or your HR team during your next salary negotiation.
Feb 23
Join us for a briefing exploring the public affairs landscape in the European Union. We will discuss some of the main political challenges in Brussels and other European capitals, the challenges facing public affairs teams and tips on how to work with the European Union.
Mar 06
Interested in learning how to get the most out of your Council membership? Join us for an orientation webinar to get up to speed about all of the Council’s major services.
Mar 28
The deadline for first quarter LDA filings is quickly approaching! Join us to ensure you’re up-to-date on lobbying compliance rules. Additionally, we’ll cover methods for managing and tracking lobbying time and activities to avoid last-minute scrambling to gather information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Apr 04
Workforce trends like increases in remote and hybrid work arrangements not only change organizational cultures but can significantly impact PAC outreach as well. In this webinar we’ll explore outreach strategies to effectively communicate, fundraise and engage employees or association members in your political programs regardless of location. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management
Apr 13
Interested in learning how businesses are supporting communities? Join our speakers for an exciting discussion on how their company’s philanthropic arm is advancing social progress through innovative initiatives. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Apr 19
Everyone from hedge funds to casual investors are placing greater emphasis on where to contribute their capital, particularly in companies that share their values. Learn how to prepare and respond to issues about your business practices and government affairs activities before it reaches the boardroom. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Apr 24
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
May 11
Evaluating your organization’s “social” footprint when examining environmental, social, and governance or “ESG” efforts can be challenging. It crosscuts many levers of business and is impacted by societal changes such as a global pandemic, financial downturn and more. Join our speakers for a discussion on ways to make sense of the “S” in ESG for your organization. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
May 17
Soliciting feedback and engaging in ongoing discussions with employees and association members is critical in establishing trust in your organization’s political involvement programs. PAC surveys, town hall meetings and other forums are an important avenue for addressing why government affairs and political engagement is essential to your organization’s broader business goals. Join this webinar to discuss how you can build these engagement touchpoints into your overall strategy to gain valuable insights from stakeholders. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
May 23
There are fifty states in the U.S. Does that mean there are fifty different state budget processes? Why is understanding your state’s budget process important to your government relations work? Do state budget cycles ever change and what are key parts in those cycles to keep in mind? Join us for this webinar to get answers to all of these questions (and bring your own questions too!). This program is eligible for 1 credit toward the Certificate in Government Relations and Lobbying.
May 31
Many organizations have emerged in recent years that seek to measure corporate political transparency and track accountability. One of the most prominent of these groups is the Center for Political Accountability’s CPA-Zicklin Index that examines electoral spending, transparency and accountability among major corporations in their annual report. This webinar will provide an overview of how the Index assesses various activities and the different approaches companies take in response. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jun 05
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 29
Spend your time notching legislative victories, not dealing with the state ethics commission. This webinar will help you understand and abide by the newest laws and regulations when it comes to lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Jul 11
Public affairs teams are increasingly working with colleagues and stakeholders from all over the world. How can leaders manage global teams effectively across continents and countries while following culturally sensitive and inclusive practices? Join this webinar to hear the experience and lessons learned from experts and peers. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jul 17
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 20
An engaged employee grassroots program can move your government relations efforts forward but developing a strong structure and sound strategy can be daunting. Whether you are looking to launch a new program or revitalize an existing one, this webinar will help you craft a best-in-class operation. Learn from corporate grassroots professionals who have built impactful and influential programs. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 10
New donors are important, but leveraging current contributors is an effective fundraising strategy to consider when looking to increase PAC receipts. This webinar will cover strategies for motivating contributors to increase their support over time.
Sep 11
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Sep 13
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs.
Sep 19
Having a tough time achieving breakthrough moments with your advocacy campaigns? You’re not alone. Crafting communications that resonate across audiences can be difficult and requires intention. Join our speakers for a discussion on creating inclusive messaging, reflective of your organizational values and campaign priorities. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Sep 21
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool. These reports compile insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends.
Oct 19
The Russian invasion of Ukraine in February 2022 and the subsequent military conflict has had a dramatic impact within Ukrainian borders, with global repercussions. Governments on both sides of the Atlantic have been supportive of Ukraine while struggling with challenges to their own economies, such as high energy prices and limited supplies. International businesses operating in the region have had to adapt with some closing down local operations. This webinar will cover the region’s geopolitics and challenges and how they can impact your organization.
Oct 23
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Nov 30
The Covid-19 pandemic, Great Resignation and the current job-seeker’s market have all changed the workplace as we know it and how organizations approach talent recruitment and retention. As public affairs teams become increasingly integrated with other business functions, finding, and preserving talent is critical for teams to thrive. This webinar will cover strategies for developing high-achieving teams and future leaders for years to come.
Dec 04
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 12
Join us for our annual briefing on public affairs in China. We will discuss some of the main political challenges in the country and the wider region, the challenges facing public affairs teams and tips on how to work with national and regional stakeholders and multilateral institutions.