Past Events

24 Oct, 2018

Events

Past Events

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Nov 07, 2019
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged PAC board, strong bylaws that guide your activities and smart budgeting. This workshop will help you develop all three. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 07, 2019
Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management understands and appreciates, and that captures the impact of your function’s work. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 06, 2019
This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Oct 30, 2019
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop will show you how to locate and train employees to take on these essential communications and outreach roles. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 30, 2019
Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 24, 2019
What happens to us and our public affairs teams when we operate with bias or a lack of inclusion, even if it’s unconscious? What perspectives do we miss? This workshop will help you develop the skills to recognize bias and practice conscious inclusion. Through safe and facilitated conversation, we’ll broaden perspectives to help participants get a better view of themselves, their workplace and our society. Participants will learn how organizations can develop policies to enhance appreciation of diversity and boost employee engagement. Participants will leave with tools that can immediately use to build a more inclusive, supportive public affairs team and workplace. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Oct 23, 2019 - Oct 25, 2019
Join us in serene Half Moon Bay for the Public Affairs Council's Fall Board Meeting. Exclusive to members of our Board of Directors, this meeting is a two-day and two-night executive conference featuring expert speakers who will address current and emerging topics in public affairs.
Oct 22, 2019
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member? Join us for this member orientation to get up to speed about all of the Council’s major services, with an emphasis on what's available for you in Europe.
Oct 17, 2019
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full-day deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Oct 16, 2019
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 16, 2019
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a strategic plan to get you there. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 14, 2019
Planning and implementing public affairs campaigns is an increasingly complex exercise. Yet an integrated and well orchestrated campaign will strengthen your reputation, advance your policy goals and distinguish you from competitors in a crowded policy-making environment. Learn campaign design best practices and boost your strategic public affairs skills.
Oct 11, 2019
Effective public speaking is a critical component of the public affairs professional’s skill set. A persuasive speech is not just about crafting the right message - it’s also about delivering it in the right time, place and format. This workshop will show you how to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals.
Oct 10, 2019
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 10, 2019
A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s helpful for your organization. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 08, 2019
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 02, 2019 - Oct 04, 2019
Enhance your understanding of public affairs from the Washington perspective. Understand how policymaking works, who influences trends, and how to apply best practices to make your public affairs strategy successful inside the beltway.
Oct 02, 2019
Crises happen when you least expect. Is your organization ready to handle them and engage in difficult conversations with your audiences online? How do you manage, increase and (if needed) rebuild trust through digital communication tools?
Oct 02, 2019
Join the Public Affairs Council for a Networking Happy Hour hosted by the Political Involvement Network on our Washington, D.C. office rooftop. Connect with your colleagues and other members of the Council while enjoying complimentary beverages and appetizers.
Sep 25, 2019 - Sep 27, 2018
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, political journalists, state/local policy experts and leading advocacy professionals.
Sep 24, 2019
Corporate political involvement continues to be in the spotlight with candidates rejecting corporate PAC contributions or outside groups highlighting corporate values and how they measure against political involvement. Join a roundtable of your political affairs peers to share experiences navigating these pressing issues.
Sep 23, 2019
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Sep 19, 2019
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 18, 2019
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and help you prepare your advocates for success. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 17, 2019
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization’s digital strategy from the experts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 17, 2019
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 12, 2019
Consultants often act as an “additional arm,” helping to overcome unexpected challenges and achieve strategic goals. Learn to get the most from your partners. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 12, 2019
Public affairs professionals are under constant pressure to measure the impact of their activities and demonstrate value — to members, the board, corporate leadership, and many others. What can you learn from your Brussels-based peers on measuring impact and demonstrating results?
Sep 10, 2019
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Sep 10, 2019
PAC charitable match is consistently ranked one of the most effective benefits for attracting eligibles to join the PAC. Successful PAC match programs can provide additional motivation for eligibles to support both their political and charitable interests. In this webinar, hear case studies from best-in-class PACs using charitable match to boost their fundraising and participation. This program is eligible for 1 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 05, 2019
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 05, 2019 - Sep 06, 2019
Today more than ever, the public affairs function crosses disciplines, organisational roles and geographical boundaries. Public affairs professionals have to act strategically, with a keen understanding of global business risks as well as the surrounding socio-political environment. Join our roundtable in Berlin or in Brussels to hear more about managing political risk, recent trends in global public affairs, and what’s in store for businesses in the years to come.
Sep 04, 2019
Quarter 3 report filing deadline is approaching. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Aug 28, 2019
Women make up much of the public affairs community, but they still often find the road to success to be a rocky one. Communicating effectively is one of the most important skills for a successful and reliable leader. Your leadership skills help to maximize efficiency and aid in your ability to achieve organizational and professional goals.
Aug 22, 2019
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management and Public Affairs Management.
Aug 21, 2019
This webinar will show you how to recognize and address key organizational dynamics that influence job effectiveness, at any level of experience. We will highlight the critical relationship between workplace culture and job performance to drive high-value contributions in any position.
Aug 14, 2019
Networking is about building relationships and trust, not just exchanging business cards or connecting on LinkedIn. Building your connections and expanding your relationships provides an opportunity to advance your skills as a public affairs professional.
Jul 24, 2019
Demonstrating digital's return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns. This program is worth one Grassroots Specialization credit toward the PAC & Grassroots Management Certificate. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 23, 2019
Factsheets can only go so far. Compelling visual narratives can help explain complicated concepts, answer common questions, and persuade skeptics. Our webinar will show you strategy needed to develop effective multimedia content and the tools you can use to create it. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 18, 2019
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 17, 2019
Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations expert will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 16, 2019
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval, often pose challenges in growing PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect your PAC’s activities and campaigns. Gain an overview of those compliance requirements, how to navigate them and grow your PAC all at once. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 15, 2019
Every organization needs an international strategy that can quickly adjust to emerging opportunities and global political, economic and social threats. Join expert presenters and discuss how companies can predict and pivot to address these emerging challenges. This program is worth 1 Core Credit toward the Public Affairs Management Certificate. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 10, 2019
The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared? • A total of 167 statewide ballot measures were on 2018 ballots in 38 states • Some ballot measure campaigns cost more than $78 million Learn tested strategies and tactics for using ballot initiatives to advance and defend your policy and regulatory agenda. This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 10, 2019
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose. Public speakers need to understand that every message has a time and a place. This workshop will show you how to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 10, 2019
The European elections of May 2019 brought changes and new faces to the European Parliament. Join us at this roundtable to gain fresh insights into who are the new MEPs of the 2019-24 legislature, what are the main political trends, and how to engage with new interlocutors.
Jul 09, 2019
Please join us at our new Brussels office to celebrate our recent move with drinks, snacks, good company and conversation.
Jun 27, 2019
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 27, 2019
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Jun 26, 2019
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 26, 2019
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 25, 2019
The EU budget finances projects in a wide range of areas: from innovation, digitalization and research, to natural resources and the environment, competitiveness, regional development and agriculture. Join this webinar to learn what projects are financed by the EU, and how your corporation or association could access funding opportunities.
Jun 20, 2019
Please join your PAC and political affairs colleagues for a roundtable discussion on diversity and inclusion as it relates to working in the political realm.
Jun 13, 2019
The premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. We bring together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building.
Jun 11, 2019
Evidence-based policy-making is the critical driver for Better Regulation in the EU. Impact assessment can be a valuable tool for public affairs teams when reaching out to EU legislators and policy-makers. How does impact assessment work, what are the main tools and methods used, and how can they help you maximise your advocacy efforts and achieve your policy goals?
Jun 06, 2019
As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the crowd. In-person legislative meetings done right build meaningful relationships and can lead to impactful policy change. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jun 05, 2019
Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to work for organizations that have purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, your employee engagement and the environment you operate in. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 29, 2019
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 23, 2019
Join us for our annual briefing on Canada to learn more about the public affairs landscape and how it may change in the coming months. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 23, 2019
Join us for our annual briefing on Canada to learn more about the public affairs landscape and how it may change in the coming months. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 22, 2019
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 22, 2019
To err is human, but in the world of public affairs not every organization gets forgiven. So how can organizations come up with a divine strategy to make amends? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an incident and its response have affected organizational reputation. This program is eligible for 1 elective credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 16, 2019
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 16, 2019
In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 16, 2019 - May 17, 2019
The Brussels study tour is a unique opportunity for public affairs senior executives to have a first-hand immersive experience in the European Union’s public affairs, advocacy and lobby environment right before the May 2019 European Parliamentary elections.
May 15, 2019
Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a critical state or federal victory: strategy, tactics, insider tricks and more. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.

This webinar will be held on May 15, 2019. The recording for this program will be sent approximately one week after the date of the webinar. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 15, 2019
Disinformation and ‘fake news’ have launched a new era in relationships between corporations and citizens. Understanding how perceptions are formed, how trust is built and how risks are understood are challenges public affairs teams face every day. Building on the success of previous summits, the Public Affairs Council will bring together over 100 mid- to senior-level government officials, corporate leaders, public affairs executives and engaging speakers to discuss strategies for addressing such challenges.
May 14, 2019
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language of business. Learn to command the attention of your audience by translating political risk and the value of governmental relations into business terms. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 08, 2019
Turkey is undergoing profound structural changes, yet it remains a strategic market for European and US companies. How can public affairs teams keep up with the latest developments and engage successfully with key decision-makers?
Apr 30, 2019
Political giving – from PACs to organizations themselves – is under increasing scrutiny. To improve their reputations and strengthen public opinion, many organizations are moving beyond the legal reporting requirements and operating with additional transparency in their decision-making processes. Join us and learn to build your own reputation through transparent political activities. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 24, 2019
As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that step, it’s essential to have an understanding of what to expect from a consultant and develop a plan to inform all parties of key metrics and goals. Our workshop will show you how to keep communications with vendors open and honest in order to make the most of your partnership. This program is eligible for 1 elective credit toward the Public Affairs Management Certificate program. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 23, 2019
Join us for a briefing on public affairs in Latin America, focusing on Brazil, Mexico, Chile and Argentina. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 17, 2019
Oversight and investigations are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that effectively plan and a disaster for those that don’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while simultaneously avoiding missteps under oath. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Apr 16, 2019
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Apr 03, 2019
The departure of the UK from the EU is uncharted territory for organizations in Europe and beyond. Making sense of the political uncertainties while planning early for post-Brexit scenarios are critical components of a successful public affairs approach. Join your peers to discuss how to make the most of your lobbying efforts in the context of Brexit.
Apr 03, 2019
This workshop will approach storytelling from a new perspective with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Apr 02, 2019
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will continue. Now, more than ever, understanding how to execute strong regulatory advocacy programs is essential for organizations to protect their interests and advance their goals. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Mar 28, 2019
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Mar 28, 2019
The upcoming EU elections will influence EU policy and legislation for years to come. How does an EU trade association prepare for the challenges and opportunities before and after the vote? What are some of the key considerations for designing and implementing a strategy that can deliver? Join us for a discussion and insights based on a concrete case study.
Mar 28, 2019
As the path forward for Brexit becomes clouded with more uncertainty, what might the final terms of the Brexit agreement look like for the U.K., the EU and other international stakeholders? As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 25, 2019
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Mar 21, 2019
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2019.
Mar 20, 2019
You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Mar 20, 2019
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Mar 19, 2019
Finding new advocates or supporters for your organization can often be a challenge. Join us to learn how to fully leverage advocate acquisition platforms and build your base of support. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 19, 2019
Being a successful interest representative in Brussels is no easy feat. It requires public affairs professionals to be resourceful and resilient, and able to cope rapidly with the complexities and expectations of a constantly changing environment. What are the key challenges and opportunities for women lobbyists in Brussels?
Mar 14, 2019
Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 13, 2019
Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the structural, budgetary and strategic considerations organizations need to make before, during, and after launch? This webinar will share current best practices to help organizations maximize charitable impacts. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 12, 2019
New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Feb 27, 2019
Internationally-focused companies across different industries are more and more frequently faced with challenges that intersect business and diplomacy. In many cases, such scenarios turn public affairs into a “foreign minister” of their organization.
Feb 21, 2019
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 14, 2019
In this interactive webinar we will provide an overview of the newly issued Opening Doors in Brussels report. Our experts will then analyze and discuss some of the most pressing issues facing public affairs professionals working in the EU.
Feb 13, 2019
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards and infographics. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 13, 2019
With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs to be collected and what is already available? How do we turn these data points into a cohesive narrative and strategy? Our workshop will show you how to determine an appropriate measurement and reporting framework to help your organization move beyond measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 12, 2019
Join the Political Involvement Network (PIN) for our Vino and Valentines Happy Hour for an evening of networking, conversation and drinks with your fellow public affairs professionals.
Feb 12, 2019
Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a critical state or federal victory: strategy, tactics, insider tricks and more. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Feb 12, 2019
Join the Political Involvement Network (PIN) for our Vino and Valentines Happy Hour for an evening of networking, conversation and drinks with your fellow public affairs professionals.
Jan 24, 2019
Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop to hear advice and case studies from "best in class" functions on the most common global public affairs challenges – and how to solve them. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jan 23, 2019
Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 22, 2019
Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management.
Jan 15, 2019
Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications plan and forecasting potential impacts is essential in the 24-hour news era. Our expert panelists will explore what it takes to weather the storm and maintain your organization’s reputation when it’s in the spotlight. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Dec 13, 2018
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Dec 13, 2018
Although a corporate crisis is more severe than a controversy, a new study from the Public Affairs Council shows the U.S. public perceives them similarly. President Doug Pinkham will discuss which problems cause Americans to boycott a company, post negative comments or call for more regulation.
Dec 12, 2018
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 11, 2018
Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right way and being able to respond to any question is critical to gain support. If you’re looking for best practices and new ideas on how to move your PAC forward, join us for insights on what message to share, where to share it and how to get your eligibles excited and motivated to give. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 06, 2018
Join the Public Affairs Council and fellow young professionals for a wine tasting event to wind down, network and enjoy some tasty wines!
Dec 05, 2018
“The Rise of China” is a phrase that has become more commonplace over the last decade. What is the economic and political reality of this phenomenon, and how will it continue to affect global business? Join the Council for a briefing on what the public affairs landscape in China looks like, as well as expert commentary on strategy and best practices, recent trends, and the region’s outlook for growth, power and influence.
Dec 04, 2018
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and shape the debate. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Dec 03, 2018
With 110 million views and over one million social media engagements, the global launch of VELUX’s recent marketing campaign, ‘The Indoor Generation,’ has brought VELUX’s work to improve indoor climate across the world in national and EU legislation to the masses. Find out how they did it.
Nov 28, 2018
Lobbyists must use integrated online and offline methods to position their companies in the run-up to the 2019 European Parliament elections. Using online ads, PR, monitoring and analytics tools to advance your cause will be vital to be an effective strategic communicator. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.
Nov 27, 2018
Digital communications are a critical component of the modern advocacy role. Join this interactive workshop to brush up your skills and learn more about the platforms, trends, tools, tactics and strategy of digital communications.
Nov 26, 2018 - Nov 26, 2018
Join us for a series of complimentary, members-only state race debriefs as you wind down from the rush of midterms. In each of these hour-long webinars, we will feature a deep dive into key state races and the impact they will have in 2019 and beyond.
Nov 19, 2018
Join us as we unveil our Public Affairs Trend Lab on Thought Leadership, designed to demystify and define thought leadership, making it easier to execute – and to measure.
Nov 14, 2018
Being an interest representative is a challenging job in itself, while high expectations from business and limited resources oblige you to be resourceful and efficient. At this roundtable, Olivera Drazic Gaubert taps into her 20 years’ experience of representation in Brussels to share what has worked for her over that time.
Nov 14, 2018
Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute an effective fly-in that stands out in a sea of fly-ins? Additionally, how do you maintain your advocates’ enthusiasm after they return home? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Nov 14, 2018
Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Nov 08, 2018
Attend this free event for members featuring David Wasserman, House editor of The Cook Political Report and a frequent contributor to FiveThirtyEight and NBC News. Chuck Todd, host of NBC's Meet the Press, recently called David "pretty much the only person you need to follow on Election Night." He’ll discuss election winners and losers, likely leadership changes, policy issues in play, and the impact on 2020 and beyond.
Oct 30, 2018
This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of success, working with coalitions and alliances may be just what you need to stand out in the crowd. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 30, 2018
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 30, 2018
Is your global function expanding? Latin America is a region ripe with economic opportunity, but many public affairs-specific challenges remain. Join our regional experts for a discussion of industry must-knows in the region.
Oct 29, 2018
The annual Public Affairs Pulse survey examines a wide range of topics related to business and government. This year’s findings reveal everything from the surprisingly low influence of President Trump’s tweets to growing public support for regulation to a majority of public support for PACs as a means of financing elections despite the trend of candidates not accepting PAC donations. Join Public Affairs Council President Doug Pinkham for an in-depth discussion of the findings and what it means for the profession.
Oct 25, 2018
As Congress passes legislation or a President delegates authority, it is up to the relevant agency to write the rules by which business and society will adhere to the law. On top of that, with each new administration and Congress there’s a process of writing and/or unraveling an extensive series of regulations. Before diving into the strategy of impacting the rulemaking process, join us to get a refresher on the fundamentals of the process.
Oct 25, 2018
How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global advocacy strategy and implementing effective campaigns in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Oct 24, 2018
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Oct 23, 2018
Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set the stage for a successful program. This half-day session will provide the key management principles necessary for building or strengthening the structure of your grassroots function. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 23, 2018
Successful PAC management often feels like running a business. Beyond their normal day-to-day demands, PAC professionals often juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or a first-time PAC manager seeking the lay of the land, join us to learn the key components of successful PAC management. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 19, 2018
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it, and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Oct 16, 2018
In this free to all webinar, two political analysts will present their forecasts regarding the outcome of the next European Parliament elections and the composition of the European Commission and Council after 2019.
Oct 11, 2018
Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a spreadsheet or looking to improve your database management skills, join us to hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact through optimization.
Oct 10, 2018
Virtually all grassroots, government relations and advocacy professionals will, at one time or another, run a training session at their fly-in entitled “The Do’s and Don’ts for Capitol Hill Meetings.” Once you stop debating how to spell Do’s, it’s time to decide what are the most important insights to discuss during that session. As industry experts, the Council is frequently called on to share best practices on this topic and, through this webinar, we’ll share those practices with you. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Oct 04, 2018
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 01, 2018 - Oct 03, 2018
After last year’s success, we’re bringing the Study Tour back for a second round. Join us to enhance your understanding of public affairs from a Washington, D.C. perspective. After all, this is the city that helped define the “who” and “what” of this rapidly growing field.
Sep 20, 2018
This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Sep 19, 2018
Public policy making in the last decade has notably shifted from the federal level to the states. In the upcoming 2018 election, it is estimated that there will be between 150 and 200 statewide ballot measures and thousands more at the local level across the country. Join us for a webinar on how organizations can successfully plan, manage and ultimately win ballot measure campaigns. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Sep 18, 2018
Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Sep 18, 2018
Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement, continuous outreach and issues monitoring. But with hundreds of issues potentially impacting your organization on a daily basis, how can you make this process more manageable? This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Sep 17, 2018
GRI, DJSI, CDP, FTSE4Good, Good Guide, SASB, UNSDGs and the list goes on. As a public affairs, corporate social responsibility and/or sustainability professional you may know some of them better than others, but it’s always wise to pause once a year to reflect at a high level on the evolving world of rankings, raters and frameworks that impact your CSR and sustainability programs. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Sep 13, 2018
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 13, 2018
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association PAC Benchmarking Reports, corporations and associations both count peer-to-peer PAC solicitations among the most effective fundraising methods. Is your PAC program developing and leveraging peer champions? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 12, 2018
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential: Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Sep 12, 2018
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a year-end contribution report in January. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Sep 06, 2018
What are the latest trans-Atlantic trends and what do they mean for your international public affairs function? Join the Council for an International Network briefing that will cover the challenges and opportunities so far in 2018, and what to expect through the end of the year.
Aug 28, 2018
Join us as we review key findings from the Public Affairs Council’s 2017 Corporate and Association Benchmarking Reports as well as trends identified from around the community in the past year. During this webinar learn best practices and industry standards around PAC management, governance structures, solicitation methods, participation rates and more.
Aug 27, 2018
“To advanced degree, or not advanced degree” – is what many mid-level professionals ponder. For public affairs professionals, it’s an important consideration. With so many degrees and opportunities available, how do you determine if it’s worth it? Join us to hear perspectives from public affairs practitioners who chose to pursue an advanced degree and those who did not.
Aug 23, 2018
As a public affairs professional, you know that communicating value is more complex than it appears. You often need to be your own advocate in the workplace because advancement doesn’t just get handed to you. Knowing how to advocate for yourself and show your worth in the workplace is an essential skill for mid-level and senior-level professionals.
Aug 21, 2018
In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Outlined in it are a set of 17 aspirational goals that speak to the integration of economic, social and environmental development. Covering the gamut of issues from education and poverty to infrastructure and sustainable cities, experts predict that these sustainable development goals (SDG) will become increasingly prevalent as both a framework and a measurement tool to help companies assess the impact of their CSR-related initiatives. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Aug 09, 2018
LinkedIn is an invaluable tool for networking and maintaining professional connections. Knowing how to leverage your LinkedIn profile, whether you are job-searching or just looking to stay up to date on your networks, is essential in the world of public affairs. So much of our communication is done online, so your LinkedIn profile could be a catalyst for your future success.
Aug 02, 2018
Do you want to take your career to the next level? Or are you a supervisor or HR professional exploring options to expand your employees’ professional development? The Public Affairs Council’s guided curriculum is designed to help public affairs professionals expand their knowledge and build their leadership skills. If you’re interested in learning more about earning a professional certificate, this informational webinar will cover the requirements, application process and details of our Certificate in PAC and Grassroots Management and Certificate in Public Affairs Management. Each program follows rigorous courses focused on building core management best practices, compliance expertise, engagement with peers and thought leadership.
Jul 31, 2018
Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now use immersive content in many ways including in their annual reports, where they can engage their stakeholders in unique ways.
Jul 26, 2018
A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC and grassroots efforts, capturing your audience’s attention and explaining complex policy issues. Does your PAC or grassroots campaign tell a persuasive story? Do you use shareable visuals? Join us for this workshop to learn how you can create visuals that your audience will remember on any budget. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Jul 24, 2018
PAC surveys are an excellent tool to better understand how your eligibles and donors view the PAC. Surveys are an easy and convenient way to garner donor satisfaction, determine why eligibles haven’t joined the PAC, and understand what would motivate them to do so and more. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Jul 18, 2018
Why is Washington key to global public affairs? Join the Council for a webinar sharing insights to better understand how you can leverage Washington, D.C.-based resources in your global public affairs work.
Jul 17, 2018
The Federal Election Commission requirement that trade association PACs must obtain prior approval from its corporate members before soliciting them for PAC support presents unique challenges for trade associations in growing their PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Does your PAC struggle to obtain prior approval? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Jul 12, 2018
This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new regulations surrounding this unique environment. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
Jul 12, 2018
Recruiting and training great grassroots ambassadors is critical to elevating your program. But identifying your top advocates — those who will be your go-to contacts in the district — is easier said than done. How do you find your grassroots rock stars that will one day be your biggest advocacy champions? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jul 09, 2018
The Mexican general election is scheduled to take place on July 1, 2018. Which of the front-runners will resonate with Mexican voters – defiant Obrador or PRI’s Meade? How will the election results be affected by the tumultuous NAFTA renegotiation?
Jul 05, 2018
At this roundtable we explore stakeholder relation management from the point of view of a small and dedicated in-house team. We establish key principles of global stakeholder relations and highlight practical lessons that are applicable across sectors and industries.
Jun 26, 2018
In this webinar, which is free to all-comers, we will provide an overview of blockchain technology, and will describe potential and current use cases from a variety of industries, with an emphasis on implications of adoption of the technology for the public policy sphere.
Jun 26, 2018
Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. Plus, you’ll learn successful strategies for communicating that value to internal stakeholders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jun 25, 2018
The 2019 European Parliamentary elections are to be held in a year. What challenges will this bring from an advocacy viewpoint? How should your company, association or organization position itself to ensure your issue will be on the EU institutional agenda? How to best engage with current, outgoing and incoming MEPs? The panel will explore ideas from various perspectives.
Jun 22, 2018
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Jun 21, 2018
Gain insight into how the International Copper Association (ICA) built their first global reputation campaign and how they continue to develop their brand.
Jun 20, 2018
Given the potential benefits of AI in public affairs, how can you harness data, use algorithms to map stakeholders or predict crisis, while also managing potential ethical issues?
Jun 20, 2018
Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations are spread throughout the country. Join us to learn how to improve your in-district engagement efforts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jun 14, 2018
The Digital Media and Advocacy Summit is the premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jun 12, 2018
The General Data Protection Regulation (GDPR) is now law and organizations should already have their compliance regimes in place. But for individual corporate or government affairs professionals, there are many practical questions that need to be addressed to continue to work effectively.
Jun 07, 2018
Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to have a strong understanding of who they are, where they can be found and what they care about. Gathering this information via a stakeholder mapping process gives you key data and insights to develop engagement goals and deliver ROI to your organization. A thorough map can also help you identify your strengths, spheres of influence, reach and gaps in engagement. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jun 07, 2018
PAC practitioners receive dozens of fundraising invitation emails, calls from candidates, elected officials and their campaigns every day. Regardless of the size of your PAC, managing fundraising requests often takes valuable time and energy. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Jun 01, 2018
How are NGOs able to drive the media agenda when corporations may fail even to get heard? Why do campaigning NGOs get more media coverage than industry? Why does business usually come off worst in fights with activists? Find out what makes NGOs ‘tick’. Understand the ‘secret sauce’ that makes them such effective policy influencers. Learn from their methods to become a more effective campaigner and communicator.
May 30, 2018
At this roundtable, Ben Townsend, Head of EU Affairs for Japan Tobacco International, will share his experience of running a large, complex campaign related to the tobacco sector. Looking at the 4P’s of campaign management: Policy, Procedure, Politics and Perseverance, Ben will discuss the lessons learned from the campaign that are applicable to other sectors and issues.
May 24, 2018
As sustainability and corporate social responsibility programs become more core to the business, not to mention more national or global in scope, there’s an increased challenge on how to make sure they feel relevant to the employees, communities and people they serve at a local level.
May 22, 2018
When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting task. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
May 22, 2018
Almost a year before the European Parliament elections, officials in Brussels have been wargaming scenarios where the EU institutions are in a gridlock after the elections. We will present proprietary research by Hanbury Strategy on estimating the composition of the future European Parliament, followed by a discussion on what this new composition would mean for Brussels power sharing.
May 18, 2018
How are NGOs able to drive the media agenda when corporations may fail even to get heard? Why do campaigning NGOs get more media coverage than industry? Why does business usually come off worst in fights with activists? Find out what makes NGOs ‘tick’. Understand the ‘secret sauce’ that makes them such effective policy influencers. Learn from their methods to become a more effective campaigner and communicator.
May 15, 2018
Every successful advocacy strategy requires a keen focus on getting all stakeholders aligned and in agreement. Whether that’s managing the divergent agendas within a coalition, alliance or trade association membership or navigating the shifting political sands, finding alignment among key constituencies has never been harder – or more important. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
May 10, 2018
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
May 04, 2018
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
May 02, 2018
Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time and in the right place. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
May 02, 2018
Emerging industries are quickly re-shaping the economic and political landscape. From self-driving cars to alternative currency, to on-demand services and state-legal medical and recreational cannabis, governments, business, and industry have to keep up. As these products revolutionize the markets, the impacts are extensive in ways we might not even realize yet. Through it all, governments and companies face challenges to interpret or change existing laws and rules to meet changing consumer demands. Achieving this depends on creative communication strategies delivered by nimble public affairs leaders. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 26, 2018
An engaged PAC board comprised of individuals passionate about the PAC will position your program for success. Board members play an important role as not only strong contributors to the PAC, but ambassadors for engagement and solicitation efforts. Selecting strong board members and then leveraging their talent is an increasingly effective way to elevate your PAC program. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Apr 25, 2018
Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and best practices for making your advertising campaign a success. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 23, 2018
Regulatory issues are usually handled by technical experts and lawyers, but strategic communication, government affairs and direct lobbying can have a major impact on their success. At this roundtable, we will explore ways the public affairs and regulatory teams can work together to strengthen your advocacy efforts.
Apr 16, 2018
There is no shortage of campaign requests for your PAC to host or attend a meet-and-greet event in an election year. Meet-and-greets can be a beneficial forum to introduce candidates and elected officials to your organization, educate them on policy issues impacting your company or association, as well as help make judgements for future support. Join us for a webinar on how to maximize candidate meetings, including tips for making the most out of the event and a checklist for planning, conducting and following up a meet-and-greet. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 12, 2018
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Apr 10, 2018
Don’t expect an end to the unexpected twists and turns of policymaking anytime soon, which means you need to be ready to advocate on any issue important to your company at a moment’s notice. Doing that requires that you’re already an expert on your business before you need to advocate. Additionally, having internal champions in business units is crucial to getting the intel you need to support your public affairs campaigns once they’re underway. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 10, 2018
Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 28, 2018
There’s a difference between a crisis and a controversy, and we’ve got the data to prove it. Join the Public Affairs Council and Morning Consult as we unveil new findings on how the public views both and how companies can keep a controversy from turning into a crisis.
Mar 28, 2018
The publication of the Edelman 2018 Trust Barometer, along with major changes in social, regulatory and business trends have made this senior-level discussion a must-attend event for honing your corporate or association strategy for 2018.
Mar 27, 2018
While PAC bylaws are not legally required, they are a widely used tool for providing structured guidance and governing principles for PACs. Your bylaws can serve to outline key policies and procedures, help gain buy-in from board members or eligibles and provide a blueprint for difficult decisions. Join us for a webinar on how organizations can ensure their PAC bylaws serve to guide and strengthen the PAC program. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Mar 23, 2018
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it, and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Mar 22, 2018
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a mid-year contribution report in July. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 20, 2018
Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters, and connect with policy makers. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20, 2018
Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20, 2018
In the age of fake news, a shortlist of credible and trusted news sources can be influential and vital for advocacy efforts. Relationships with journalists matter now more than ever. In this webinar we walk you through the journalist tribes of Brussels, explain the pressure they're under, and give practical tips for successful engagement.
Mar 08, 2018
Join us for an update on public affairs in Canada to learn more about the political, legislative and advocacy landscape in the region, as well as best practice recommendations for stakeholder engagement and influencing the policy-making process inside and outside of the government. Our presenters will discuss the must-know elements of Canadian public affairs, as well as current political and economic questions.
Mar 04, 2018 - Mar 07, 2018
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Feb 21, 2018
A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in an increasingly rapid communications cycle. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 21, 2018
With support from the Public Affairs Council, Ellwood Atfield recently produced comprehensive reports focusing on salary levels for public affairs professionals working in EU corporations and associations. Mark Dober, the author of the reports, will present the current state of salary and incentive levels for mid- to senior-level staff in Brussels.
Feb 21, 2018
Continuing resolutions, fiscal cliffs, and the politics of shutdowns. Stan Collender, one of the foremost experts on the Federal budget, has seen it all. And he’s advised corporations, associations, industry and government through the turbulent waters throughout it all. His extensive knowledge makes him one of the few experts that understands how the budget process is supposed to work, how it’s actually unfolding, and what it all means for public affairs professionals.
Feb 20, 2018
Setting up a new public affairs team and scaling up the capabilities is an exciting but difficult task. Hear how Marcel Halma, public affairs director at AkzoNobel, implemented a successful strategy that maximized their in-house capabilities.
Feb 12, 2018
Do you want to take your career to the next level? Or are you a supervisor or HR professional exploring options to expand your employees’ professional development? The Public Affairs Council’s guided curriculum is designed to help public affairs professionals’ expand their knowledge set and build their leadership skills.
Feb 05, 2018 - Feb 08, 2018
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Feb 01, 2018
How can companies, NGOs and associations best advocate using data, social media, tracking tools and digital communications? Using case studies that include Brexit and lobbying campaigns we will focus on the latest European trends and successes in advocacy.
Feb 01, 2018
With support from the Public Affairs Council, Ellwood Atfield has conducted research and produced a report focusing on salary levels in EU corporate public affairs, particularly for executives working in Belgium. This event marks the launch of that report.
Jan 31, 2018
You won’t look good in orange. Even the best strategies mean little if they’re not carried out ethically. Stay on the right side of the law by being aware of the newest regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 30, 2018
One of the challenges public affairs managers face is to quantify the impact of their work and measure the ROI of the public affairs function. At this roundtable we will share international best practices that are applicable to the European public affairs arena.
Jan 30, 2018
An election year provides PAC professionals with an unmatched opportunity to expand the PACs footprint while demonstrating the value a strong political program brings to its connected organization. It also ushers in an increased awareness of the political environment among eligibles for the PAC to capitalize on. Lay the groundwork for success early by learning how to create a thoughtful, measured and innovative plan for expanding your PAC’s reach in this election year. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Jan 30, 2018
The new year in public affairs starts here! The Public Affairs Council and APCO Worldwide cordially invite you to drinks, conversation and networking with your fellow public affairs professionals.
Jan 24, 2018
Europe has seen a number of political and economic changes within the last year. What are the key considerations for an effective European Union public affairs strategy?
Jan 23, 2018
Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and reputation. Join us for this interactive workshop to discuss the challenges and best practices for creating and implementing a global public affairs plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jan 23, 2018
Convincing advocates, policymakers and the public to all buy into your orgnaization's mission is critical to your advocacy campaign." Public affairs and communications professionals can increase engagement and sway supporters by creating influential and persuasive arguments. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jan 18, 2018
Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.
Jan 16, 2018
Tracking issues on a global scale is one of the biggest challenges for those working in international public affairs. In the age of too much information and too little time, knowing what to pay attention to, filtering data and ensuring all business-relevant issues are captured and tracked is a big task. How can you make this more manageable? This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Jan 11, 2018
Celebrate the start of 2018 with the Political Involvement Network! Join us for conversation, networking and drinks with your fellow public affairs professionals. This event will include a cash bar - all are welcome to attend (regardless of Public Affairs Council membership)!
Jan 08, 2018 - Jan 11, 2018
The annual Public Affairs Institute is the nation's premier educational and career-building program for senior-level public affairs professionals.
Dec 13, 2017
By January 1, 2018, organizations must elect to file lobbying reports using either the LDA or the IRC method, and they must use that method for the entire calendar year. There are major differences between the two in what must be tracked and reported. This program is eligible for 1 compliance credit toward the Certificate in Public Affairs Management and the Certificate in PAC & Grassroots Management.
Dec 12, 2017
Your public affairs function’s success in foreign markets depends on a carefully thought out cross-border strategy. In addition to reviewing model strategic plans, this webinar will cover the fundamentals of creating, implementing and managing that plan. This program is eligible for 1 core credit toward the certificate in Public Affairs Management.
Dec 12, 2017
Organizations whether big or small are always trying to be more “strategic”, but too often that phrase rings hollow. Employees and their managers may feel that being more strategic is just a euphemism for doing more with less, but thinking strategically can actually push your organization and team forward.
Dec 12, 2017
Join us to learn how your organization can elevate its public policy positions through strategic, thoughtful campaigns, helping you succeed at the local, state or federal levels. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Dec 11, 2017
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services. This session will be held via webinar.
Dec 07, 2017
Data, digital ads, targeted content and apps have become vital parts of the European advocacy toolkit. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.
Dec 07, 2017
Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can be great a great way to share your message with a wide audience and build support for your political engagement programs. But to be successful, your video development and distribution plans must be well thought out and, unsurprisingly, creative. This program is eligible for 1 elective credit toward the Certificate in PAC and Grassroots Management.
Dec 06, 2017
In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Join this webinar to learn more about The 17 SDG goals included in the framework, how these goals can create metrics against which your company can benchmark and assess ROI, and more. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Dec 06, 2017
The work of government relations practitioners can seem confusing to some internal audiences. Many have no idea how much reporting and tracking is required by the Lobbying Disclosure Act (LDA). Did your R&D team spend time helping your lobbyist write a briefing for an elected official? That time needs to be tracked. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Dec 06, 2017
On the eve of EUDAS 2017, join us for this half-day interactive session and learn the steps it takes to deploy an effective online advocacy program.
Dec 05, 2017
Keeping up with every issue that affects your organization — in each state and at every level of government — can be daunting. Organizations rely on their government relations teams to know when important legislative issues come before a committee, are up for a floor vote, or whether there are opportunities to influence law in the implementation phase. We can help you stay on top of that. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Dec 05, 2017
How has China progressed with its five-year plan in 2017 — and how should you adjust your global public affairs strategy to best align with government priorities? This webinar will highlight industry best practices, as well as key economic, social and geopolitical developments that should inform your public affairs decisions in China.
Dec 04, 2017
Hear from Nathan Gonzales, editor and publisher at Inside Elections as he provides an update on the current state-of-play in the 2018 midterm elections. Nathan will discuss key House and Senate races to watch, including recent ratings changes made in response to retirement announcements and other developments.
Dec 01, 2017
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Nov 30, 2017
In this webinar, we’ll look at how to create employee ambassadors through engagement and communication, and how those ambassadors can help drive value to the business through improved outcomes and retention. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 30, 2017
The 2018 midterm elections will be here before you know it. PAC professionals will face increased demands on their time and resources, but will also have more opportunities to engage eligibles and donors. We’ll help you manage it all while also taking advantage of the chance to rally your PAC community around what is happening in the political world. This webinar is worth 1 credit toward the Certificate in PAC & Grassroots Management.
Nov 29, 2017
As we become more connected globally, cyber security matters to every industry. As such, public affairs professionals must monitor and address issues such as data protection and cyber threat response. What do you need to know to protect your company?
Nov 29, 2017
Business is planning for the next year in the last quarter of each year, and public affairs teams are no exception. In this roundtable, we’re going to discuss how to identify the priorities, KPIs, and action items for your government affairs and stakeholder work in 2018.
Nov 28, 2017
Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and identify targeted groups such as journalists, policymakers, bloggers, academics, activist shareholders and concerned citizens. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 22, 2017
Presence in key capitals around Europe is essential for effective advocacy. In this roundtable we examine how to coordinate across Europe, best practices for internal communication, and devising game plans for lobbying key European capitals as well as Brussels.
Nov 16, 2017
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Nov 15, 2017
In this two-hour program, we will examine the important role communications plays in your public affairs strategy and how to create an integrated and comprehensive public affairs plan. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Nov 15, 2017
Finding creative ways to train your advocates on how to build relationships with legislators, talk about issues and share their stories is an ongoing struggle but critical to building momentum for your policy priorities. Doing it well not only makes your advocacy efforts more effective but helps provide value to your advocate community. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management.
Nov 15, 2017
Lobbying on controversial or politically heated issues is never easy, and even agreeing on what may be classed as controversial is becoming more and more difficult. In this roundtable we will discuss how to embrace adversity when facing these difficult situations.
Nov 14, 2017
Whether you are just getting started or have been reporting for years, we’ll take a fresh look at the Global Reporting Initiative (GRI) and, in particular, how it intersects with your public affairs objectives related to public policy, stakeholder engagement, transparency, reputation management and delivering value to the business. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 14, 2017
With the Global Reporting Initiative’s G4 update, materiality became a more prominent feature to help companies better assess what to report and why. This workshop will dive into managing an effective materiality assessment and leveraging the results to improve the strategic alignment of your CSR, sustainability and public affairs initiatives. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 14, 2017
What does a stellar government relations team look like? The new political landscape provides an opportunity to showcase your team and their effectiveness at the federal and state levels. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Nov 09, 2017
Brexit negotiations are underway but they are going far from smoothly. In this multi-player political drama nothing is certain until it’s happened. At this roundtable we will discuss the state of play of negotiations and how Brexit is affecting EU/UK relations, businesses and the political dynamics in the EU27.
Nov 08, 2017
Creating a plan to be open and transparent can help build trust with your donors and eligibles. Beyond being just a donor benefit, sharing information via newsletters, educational events, website updates and annual reports helps inform your PAC eligibles about what’s at stake and why your PAC is important. This webinar is eligible for 1 credit towards the Certificate in PAC & Grassroots Management.
Nov 07, 2017
From initial strategy to implemented tactics, a seasoned public affairs practitioner will walk you through a case study of an effective international public affairs campaign with practical lessons you can apply to your own international public affairs work. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 02, 2017
Do you have sound compliance procedures in place? Do they minimize risk? Managing risk helps protect your organization’s reputation and revenue, so make sure you stay compliant and meet reporting deadlines. This program is eligible for 1 compliance credit toward the Certificate in PAC and Grassroots Management and the Certificate in Public Affairs Management.
Nov 01, 2017
Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your next public policy battle. Join us to hear from associations and corporations who have successfully used grasstops advocates and key influencers to support their advocacy efforts both in-person and online. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 30, 2017
Whether you’re giving a presentation to leadership, making a policy proposal or simply leading a team meeting, it’s important to be prepared. Opportunities to present in front of key stakeholder groups and facilitate meetings are frequent and varied in the public affairs community. Join us for this webinar to learn how to engage your audience, convey your point and leave your participants with a lasting impression.
Oct 26, 2017
Interested in learning how to get the most out of your Council membership? Join us for a member orientation luncheon in our Washington, D.C. office to get up to speed about all of the Council’s major services.
Oct 26, 2017
Whether you call it a fly-in, advocacy or hill day or legislative conference, your event — if planned well — can be eye-opening to your advocates. These crucial advocacy events show your organization leadership and employees the impact of their work, while helping ensure your government relations department builds lasting relationships with legislators. This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 25, 2017
European associations and companies often have complex or complicated relationships with NGOs. Constructive dialogue while challenging each other with real issues is however possible. In this roundtable we explore how that is done and what can be achieved together.
Oct 25, 2017
Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. Ensure you are prepared to represent your company effectively when regulatory debates intersect with your key issues and business. This program is eligible for 3 elective credits toward the Certificate in Public Affairs Management and 1 credit toward the Certificate in PAC and Grassroots Management.
Oct 24, 2017
The 2017 Public Affairs Pulse Survey will soon be released with insight on how Americans feels about major companies, government and politics. This complimentary event for members will give participants a deep dive into the Pulse findings.
Oct 23, 2017
While many other social media channels have seen significant growth in recent years, Facebook still laps the field. Public affairs professionals should stay current on how they can use Facebook and its sister platform, Instagram, to increase advocacy engagement or grow awareness around your crucial public policy issues. This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 20, 2017
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Oct 19, 2017
Being present in Brussels is often hard to sell to management. It can be difficult to justify the cost or the activity if it is not seen as supporting the business. You shouldn’t need a crisis or an EU fine to convince your leadership of why an EU office is important.
Oct 19, 2017
There are countless new, interactive and compelling ways to share your message and many of those tools will improve program awareness, support, and ultimately provide greater ROI from your reporting efforts. This webinar will dive into today’s communication trends for leveraging your CSR and sustainability report for stakeholder engagement. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Oct 18, 2017
At this session, we’ll delve into key grassroots advocacy planning and management topics to help you build a comprehensive and sound foundation for running a successful advocacy program. Speakers will delve into both annual planning as well as how to achieve long-term growth in your program. They’ll discuss goals and metrics, resource allocation, leveraging internal functions and building an effective communications plan. This program is eligible for 2 grassroots credits towards the Certificate in PAC & Grassroots Management.
Oct 18, 2017
Join us to learn the critical components to a successful PAC plan going into 2018 and beyond, including an in-depth discussion which strategic elements can take your PAC to the next level. We’ll focus on how to build a structure that is not only doable but sustainable. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 17, 2017
Join leading election law expert Ken Gross for a full-day overview of the top legal and compliance issues facing your public affairs programs. In this seminar, hear about all of the rules that apply to PACs, corporate political contributions, gift rules and ethics, pay-to-play and lobbying at the state and federal level. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and the Certificate in Public Affairs Management.
Oct 17, 2017
Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage advocates, recruit supporters, and connect with D.C. influencers. How can you best use LinkedIn for public affairs? This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 12, 2017
Find out the best ways to go beyond your employee base or membership to engage advocates who care about your issues — and who lawmakers want to hear from. This webinar is worth 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Oct 10, 2017
Twitter is an important tool for identifying key opinion leaders and building online relationships with important stakeholders. It’s also the ideal platform to build excitement around events and share instant updates and news with your followers. How can you best use Twitter to your advantage? This program is eligible for 1 credit toward the Certificate in PAC and Grassroots Management.
Oct 10, 2017
First impressions are crucial. You may only get one chance at an interview, and it could be anywhere from 10 minutes to an hour or longer. Finding the best way to show your value through both your résumé and your interview skills can make all the difference.