Past Events
Sep 20, 2023 -
Sep 22, 2023
Covering emerging issues affecting local, state and federal government relations professionals, this event brings together experts and practitioners from across industries for strategic discussions on coordinating advocacy efforts with their teams and navigating complex compliance regulations.
Sep 19, 2023
Having a tough time achieving breakthrough moments with your advocacy campaigns? You’re not alone. Crafting communications that resonate across audiences can be difficult and requires intention. Join our speakers for a discussion on creating inclusive messaging, reflective of your organizational values and campaign priorities.
Sep 19, 2023
Public affairs professionals play a critical role in helping organizations understand how government works and how external stakeholders impact their operations in an ever-changing business environment. Working with internal and external partners to achieve favorable public affairs or policy outcomes often hinges on successful negotiating skills. In this workshop, we’ll explore fundamental and proven strategies, tactics and techniques used to negotiate, mediate, and resolve differences.
Sep 18, 2023
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool. These reports compile insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends.
Sep 14, 2023
Collecting, analyzing and communicating DEI data can be complex. Join our speakers as they discuss considerations, tools and strategies for gathering this data and using it to support and communicate your DEI goals.
Sep 13, 2023
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs.
Sep 13, 2023
Whether your meeting, stakeholder consultation, or conference slot is in person or online, you will need to apply the ‘best practices’ of public speaking and storytelling to capture the audience’s attention and to make your message memorable. As an essential skill, it must be practiced regularly to become good at it: this workshop will show you how.
Sep 12, 2023
Managing a corporate PAC comes with unique challenges including segmenting and targeting your eligible class, payroll deductions and working with HR or other departments. This workshop will dive into compliance, communications and employee engagement considerations for corporate PAC managers.
Sep 12, 2023
Managing an association PAC comes with unique challenges including prior approval, a decentralized membership or event-based fundraising. This workshop will dive into compliance, communications and member engagement considerations for association PAC managers.
Sep 11, 2023
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Sep 07, 2023
When written or presented well, a speech can inspire action, convince audiences or engage them to support your cause. Both experienced and novice speakers need strategies to cut through the noise, calm their nerves or gauge which message will resonate. Join us for a workshop covering best practices for crafting effective speeches and presentations.
Sep 06, 2023
Now more than ever, there is no shortage of data sources available to assist your advocacy efforts. Data can bolster your policy viewpoint and demonstrate your knowledge on an issue. Utilizing compelling data can help your engagement efforts with policymakers and their staff, reporters, supporters, and more. Join us to learn how to create meaningful data visualization pieces on your organization’s website or social media accounts.
Aug 22, 2023
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Aug 17, 2023
Every organization is impacted to some degree by public opinion on a host of issues that bridge the nexus of public relations and public policy. In a hyper-partisan environment, it’s increasingly important to monitor public attitudes and expectations for business and government. Join us for a webinar covering how to understand and assess public polling and utilize social listening tools in your public affairs efforts.
Aug 10, 2023
New donors are important, but leveraging current contributors is an effective fundraising strategy to consider when looking to increase PAC receipts. This webinar will cover strategies for motivating contributors to increase their support over time.
Aug 08, 2023
Bottom-line business value: That’s what interests your leadership most. The number of meetings you have with policymakers? Ultimately, it’s just a number – the outcomes from those meetings, such as a policy decision or future landscape that’s ideal for your industry, is what really matters. Join this workshop learn to demonstrate the value of government relations work in the language and metrics of business – and get the support and recognition your function needs and deserves.
Aug 03, 2023
Whether you feel like you are in constant state of crisis or are looking to be prepared for the next potential controversy at your organization, this program will provide you with the tools and training you need to deftly handle any emerging issue. How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining and protecting your brand. Join us to create your crisis communications plan and learn how to properly prepare for whatever issues arise.
Aug 02, 2023
Your advocates have a story to tell, and your program should help them. Personal experiences make your message meaningful and compelling to lawmakers or regulators and emphasize the need for action or change. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals.
Jul 26, 2023 -
Jul 27, 2023
The Public Affairs Leadership Summit is designed for current and future public affairs leaders who want to strengthen their ability to integrate public affairs strategies, manage a diverse portfolio of responsibilities and communicate effectively about the value of public affairs. It covers the essentials of strategic planning, issues management, social impact, communications strategies and more. Join us at the Public Affairs Leadership Summit to hear from leading experts from across the field on how they are navigating the trends, challenges and demands of public affairs management.
Jul 26, 2023
Join us for drinks, appetizers, and in-person conversations during our summer networking happy hour event. Space is limited so register to ensure your spot!
Jul 20, 2023
An engaged employee grassroots program can move your government relations efforts forward but developing a strong structure and sound strategy can be daunting. Whether you are looking to launch a new program or revitalize an existing one, this webinar will help you craft a best-in-class operation. Learn from corporate grassroots professionals who have built impactful and influential programs.
Jul 19, 2023
Advocacy content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, engage policymakers and enhance your advocacy programs.
Jul 18, 2023
Hiring a consultant is a big decision for many reasons – where should you start? How do you know which consultant will best fit your needs? What about best practices for assessing the work your consultant is taking on? Whether you’re looking for a contract lobbyist or public affairs firm, this workshop will cover the ins and outs of what to think about when hiring, assessing, and managing consultants.
Jul 17, 2023
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 13, 2023
PAC match programs are consistently ranked among the most effective tools to grow a PAC program. A successful PAC match incentive takes a lot of forethought and planning to make sure it is both manageable and incentivizing. Join us for a high-level overview of how the best programs plan, administer, market and scale their PAC match benefit.
Jul 12, 2023
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and Government Relations & Lobbying.
Jul 11, 2023
Public affairs teams are increasingly working with colleagues and stakeholders from all over the world. How can leaders manage global teams effectively across continents and countries while following culturally sensitive and inclusive practices? Join this webinar to hear the experience and lessons learned from experts and peers.
Jun 29, 2023
Spend your time notching legislative victories, not dealing with the state ethics commission. This webinar will help you understand and abide by the newest laws and regulations when it comes to lobbying and gift-giving to state lawmakers.
Jun 27, 2023
Rulemaking is an integral part of the lawmaking process, but it’s often overlooked as a key advocacy tool at the state level. On top of that, every state handles the regulatory process differently! Join us to learn strategies for navigating and influencing this complex but important landscape.
Jun 22, 2023 -
Jun 23, 2023
The Brussels study tour is designed specifically for public affairs senior executives who want to gain a better understanding of the EU’s public affairs, advocacy, and lobby environment. Gain knowledge and connections necessary to effectively advocate for your interests within the EU.
Jun 22, 2023
Raise a glass to the summer - join us for a Government Relations Network happy hour! Enjoy drinks and conversation with your local, state, and federal government relations peers. Space is limited so register to ensure your spot. See you there!
Jun 21, 2023
Public policy is increasingly being made at the state and local level through ballot initiatives. The costs of these ballot measure campaigns are rapidly increasing, with some rising as high as $100 million. Join us for a webinar on how organizations can successfully plan, manage, and ultimately win ballot measure campaigns.
Jun 21, 2023
The international political landscape is rapidly changing. With emerging global powers, regional conflicts and transnational issues shaping the agenda, European capitals have to balance an unprecedented number of competing priorities and find common ground with diverse partners.
In order to adapt to an increasingly fragmented global landscape and respond to growing government and public expectations, businesses need to anticipate trends, understand the impact of global risks and manage an increasingly complex set of issues and stakeholders.
How can public affairs teams play a leading role in helping their companies manage this growing complexity and continue delivering value as a new era emerges for global businesses?
Jun 12, 2023
The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.
Jun 08, 2023
Global public affairs leaders are increasingly valued for their ability to understand how geopolitical risks will impact their business and act strategically. Join this workshop to hear from peers, experts and analysts on how to assess the impact of global risks on your organization and incorporate that assessment into your global public affairs and communication strategies.
Jun 08, 2023
The past years have witnessed the emergence of global challenges that fundamentally impact the way companies engage with governments and society. Sustainability and ESG, a global pandemic, energy crises and geopolitical tensions, amongst others, have put a premium on the ability of global companies and organizations to navigate a complex agenda across international capitals – from Washington DC to Geneva, Brussels and beyond. Join this roundtable to hear from perspectives from Washington DC on emerging issues in the US and beyond, and how they link with international developments.
Jun 07, 2023
Part of an organization’s advocacy and lobbying strategies should ensure that they are also being held to your own ethical standards and commitments. Find out how to develop ethical guidelines and maintain your organization’s reputation as a good corporate citizen.
Jun 07, 2023
The challenges facing public affairs teams today require professionals to have a keen understanding of global issues and risks. Join this roundtable to discuss with, and hear from, experts and peers on transatlantic public affairs trends and best practice.
Jun 06, 2023
Using videos for PAC and grassroots engagement is becoming an increasingly popular tactic – and for good reason. Creating an informative and powerful video not only gets your message across, but can also serve as an evergreen piece of content to share repeatedly. This workshop will explore why some videos outperform others and what goes into creating compelling video content to move the needle on your PAC and grassroots programs.
Jun 05, 2023
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 01, 2023
Strategic planning for your public affairs programs is key in ensuring your efforts are goal-focused, aligned with business imperatives and quantifiable. This workshop will demonstrate how to implement a strategic planning process for your public affairs initiatives that provides both insight into what creates the greatest bottom-line impact and a road map to get you there.
May 31, 2023
Many organizations have emerged in recent years that seek to measure corporate political transparency and track accountability. One of the most prominent of these groups is the Center for Political Accountability’s CPA-Zicklin Index that examines electoral spending, transparency and accountability among major corporations in their annual report. This webinar will provide an overview of how the Index assesses various activities and the different approaches companies take in response.
May 23, 2023
There are fifty states in the U.S. Does that mean there are fifty different state budget processes? Why is understanding your state’s budget process important to your government relations work? Do state budget cycles ever change and what are key parts in those cycles to keep in mind? Join us for this webinar to get answers to all of these questions (and bring your own questions too!).
May 23, 2023
Designed for EU public affairs professionals, this workshop will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing upcoming EU legislation (policy-wise and procedurally).
May 18, 2023
The Foreign Agents Registration Act (FARA) is a law enacted in 1938 designed to promote transparency related to certain activities undertaken on behalf of entities in the United States. What are the FARA registration triggers and requirements? How is FARA administered and enforced (and has that enforcement changed over time)? Join us for a webinar that will answer these questions, shed light on what’s on the horizon for FARA, and more.
May 17, 2023
Soliciting feedback and engaging in ongoing discussions with employees and association members is critical in establishing trust in your organization’s political involvement programs. PAC surveys, town hall meetings and other forums are an important avenue for addressing why government affairs and political engagement is essential to your organization’s broader business goals. Join this webinar to discuss how you can build these engagement touchpoints into your overall strategy to gain valuable insights from stakeholders.
May 16, 2023
Grappling with when and how to engage on specific social issues? Identifying what issues are most salient to your business and stakeholders and navigating how to approach them requires intentional planning and internal alignment. Join our speakers for an in-depth conversation on how to lead on social issues in an effective way.
May 11, 2023
Evaluating your organization’s “social” footprint when examining environmental, social, and governance or “ESG” efforts can be challenging. It crosscuts many levers of business and is impacted by societal changes such as a global pandemic, financial downturn and more. Join our speakers for a discussion on ways to make sense of the “S” in ESG for your organization.
May 10, 2023
Social media can be an effective communication tool, but to what extent can it be used for PAC and grassroots purposes? Join this workshop to learn compliance considerations for social media advocacy and engagement strategies that work.
May 09, 2023
Media reports suggest that corporate PACs returned to “business as usual” in the wake of January 6. But in reality, Fortune 500 companies changed their contribution patterns. Join Council expert, Amy Meli, as she shares insights from her analysis of Fortune 500 PAC contributions to Republicans during the period after January 6.
May 04, 2023
Employees are increasingly expecting and requesting that their company or association’s leadership take a stand and respond to political, social, and environmental issues. Join us to learn how to create a social issue framework for your organization and how to become an authentic communicator on issues outside of your day-to-day business matters.
May 02, 2023
Persuasion is a key ingredient in public affairs. To gain supporters and impact decisionmakers, it’s essential to convey complex policy issues to both the public and policymakers. This persuasive writing webinar will demonstrate how to produce content that can engage supporters, inspire action and sway stakeholders.
Apr 27, 2023
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities.
Apr 27, 2023
In the second of four training seminars focusing on core public affairs skills in 2023, we will explore the state of the art in quantifying Public Affairs risks and opportunities. Public Affairs is increasingly required (and proactively looking to) quantify the world that it works in – to better connect with its organization and articulate value and return on investment. Learn how you can identify and measure both policy and commercial risks and opportunities in a way that works for you and your organization.
Apr 26, 2023
According to the Public Affairs Council’s 2022 Social Impact Report, over 60% of organizations look to trade associations and non-profits as partners in their diversity, equity and inclusion (DEI) efforts. As trusted voices of business sectors, associations play a key role in shaping how the public affairs profession looks and feels. Join us for a conversation with seasoned association leaders and members on DEI in the association space.
Apr 26, 2023
Government Relations Network members are invited to an interactive virtual lunch discussion with Maryland State Delegate Jazz Lewis. Delegate Lewis has served in the Maryland House since 2017 and currently serves on the Appropriations Committee. He also serves as the Majority Whip. Delegate Lewis is going to speak with us about his work in Annapolis and provide insights into how to build effective relationships with state policymakers. Be sure to bring your questions along with your lunch!
Apr 25, 2023
Time and opportunities can be fleeting when you lobby. Making a rapid and positive impact is essential to achieving your government relations goals. Join this workshop to learn the skills, secrets, and techniques to develop powerful messages and present your arguments persuasively. Whether you need to persuade a legislator or a member of their staff, make a 30-second pitch to decisionmakers, or present your position with a compelling narrative — first impressions count, and this workshop will help equip you with the knowledge and skills to ensure that first impression is a good one.
Apr 24, 2023
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Apr 20, 2023
Digital advocacy is increasingly becoming the language of public affairs. Much more than social media outreach, it focuses on how to use digital tools for storytelling, thought leadership and mapping issues, stakeholders and public sentiment. Join this webinar to hear from your peers and experts on campaigns and approaches that work in the “Brussels Bubble” and can inspire your next campaign.
Apr 19, 2023
Everyone from hedge funds to casual investors are placing greater emphasis on where to contribute their capital, particularly in companies that share their values. Learn how to prepare and respond to issues about your business practices and government affairs activities before it reaches the boardroom.
Apr 17, 2023 -
Apr 18, 2023
A must-attend event for senior executives from top companies, associations, nonprofits and consultancies. It features high-level presentations and discussions about politics, business strategy and emerging issues in the public affairs profession. Public Affairs Council members only. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 13, 2023
Interested in learning how businesses are supporting communities? Join our speakers for an exciting discussion on how their company’s philanthropic arm is advancing social progress through innovative initiatives.
Apr 12, 2023
Investing in your leaders is critical to grassroots advocacy success. Providing the tools they need to implement programs designed to educate and motivate ensures longevity and maximum impact for your program. This workshop will cover best practices for leading grasstops advocates and will examine case studies of successful programs. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 11, 2023
Whether you’re a seasoned government relations professional or embarking on your government relations career, if the federal level is your focus, there’s one institution that’s key: Congress. Join us as we dive into the legislative processes of both chambers; how Committees work (and why they’re important); how staffers operate behind the scenes and the work they do; and much more! This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Apr 05, 2023
Sustainability and ESG are not a passing trend. Government and public opinions around the world have increasingly high expectations for companies to adopt sustainable business practices, be good corporate citizens and engage in socially responsible policies. How can public affairs teams address the policy and public challenges ahead while embracing sustainability as an opportunity to consolidate their company’s reputation and business position globally? This program is eligible for 2 credits toward the Certificate in Public Affairs Management.
Apr 04, 2023
Workforce trends like increases in remote and hybrid work arrangements not only change organizational cultures but can significantly impact PAC outreach as well. In this webinar we’ll explore outreach strategies to effectively communicate, fundraise and engage employees or association members in your political programs regardless of location. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management
Apr 04, 2023
Engaging ethically and effectively with the European Parliament (EP) is critical for companies and associations who wish to influence the EU policy-making process. This workshop will focus on explaining how the European Parliament works, what are the main files keeping the institution busy, who are the MEPs occupying key positions in your files, and some strategies to engage with EU legislators.
Mar 29, 2023
As public affairs professionals, we understand the value of government relations. But how can we convince others? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. You’ll learn successful strategies for communicating that value to internal stakeholders, including your organization’s leadership. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Mar 29, 2023
In turbulent times, public affairs teams are increasingly valued for their ability to understand the impact of geopolitical risks on their industry and organization. Join this roundtable discussion to hear from experts and peers about the key challenges their companies are facing in Europe, and strategies to overcome them.
Mar 28, 2023
The deadline for first quarter LDA filings is quickly approaching! Join us to ensure you’re up-to-date on lobbying compliance rules. Additionally, we’ll cover methods for managing and tracking lobbying time and activities to avoid last-minute scrambling to gather information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management , 1 compliance credit toward the Certificate in Government Relations and Lobbying, and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 23, 2023
For companies engaging in ESG efforts, finding synergy between government affairs and ESG priorities is critical. As public affairs professionals, understanding the risks, opportunities and perceptions of integrating ESG activities into your priorities and policy portfolio will ensure your company is protected in the years ahead. Join our speakers for an overview of what the shifting focus on ESG means for public affairs leaders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 23, 2023
This online workshop will teach you how to prepare for, and deliver, successful presentations to EU decision-makers using virtual, hybrid or in-person meetings.
Mar 21, 2023
Looking to expand your government relations connections? Eager to meet other local, state, and federal government relations professionals? Join us for an in-person “speed dating” networking reception! Attendees will rotate around the room, participating in brief, timed conversations before moving on to the next attendee in line. Don’t worry – there will be time to follow up and reconnect with attendees you chat with. We look forward to seeing you then!
Mar 16, 2023
Public affairs teams are becoming more integrated with other departments and functions within organizations. As a result, project management skills to oversee multiple issue and advocacy campaigns while working collaboratively across teams are increasingly important. Join us to learn specific project and people management tools and strategies that will help you fine-tune your public affairs function, improve communication with stakeholders and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Mar 09, 2023
The popularity of Artificial Intelligence (AI) tools like ChatGPT has grown exponentially in recent months, bringing with it the promise of revolutionising the way public affairs teams work. Join this workshop to better understand what AI can do for public affairs professionals, discover some of the most successful (and cost-effective) tools out there, and see real-life examples of the technology’s practical applications.
Mar 08, 2023
Federal appropriations vs. federal budget. This workshop will cover the ins and outs of the two, how they differ from each other, and why that differentiation matters. Join us as we drill down into budget resolutions and the annual appropriations cycle. Whether you’re an “approps” and budget expert who’s simply looking for a refresher or new to the space, this workshop is for you! This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying.
Mar 07, 2023
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Whether you're currently a member or not, join us for this free member orientation webinar to get up to speed about all of the Council’s major services, with an emphasis on what’s available for you in Europe.
Mar 06, 2023
Interested in learning how to get the most out of your Council membership? Join us for an orientation webinar to get up to speed about all of the Council’s major services.
Feb 26, 2023 -
Mar 01, 2023
The largest gathering of PAC professionals in the country. Join PAC practitioners & experts to discuss emerging trends, fundamentals & advanced strategies. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management.
Feb 23, 2023
Join us for a briefing exploring the public affairs landscape in the European Union. We will discuss some of the main political challenges in Brussels and other European capitals, the challenges facing public affairs teams and tips on how to work with the European Union.
Feb 22, 2023
Compiling an effective ESG report is meticulous and can be daunting, especially without the right data and tools. Finding ways to streamline the reporting process to ensure accurate depiction of your organization’s impact and operations is essential to success. Join our speakers for an exciting discussion on useful tips and methods to deploy when developing ESG reports. This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Feb 16, 2023
Ok, you’ve done it, you’ve secured a meeting with a Congressional office key to your organization’s government relations goals…now what? Do you bring a one-pager, or is that destined for the recycling bin once the meeting concludes? This webinar will cover the Council’s Top Ten “do’s and don’ts” for meetings on Capitol Hill. Join us as we discuss what practices you may want to replicate in your work, what you may want to avoid, and pose your questions to our expert guest speaker. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying, and 1 credit toward the Certificate in Public Affairs Management.
Feb 16, 2023
Strong negotiation skills are an asset for public affairs professionals. The right approach can ensure that key interlocutors - internal or external - are persuaded of the merits of your position and agree to take your interests into account. Join this discussion to hear from experts on negotiation techniques that work, and how to apply those techniques to meetings with policy-makers, coalition partners, service providers, or your HR team during your next salary negotiation.
Feb 15, 2023
Part of being a good government affairs professional is understanding your company’s business strategy. This webinar will explain how certain financial terms are evaluated, how different business units are measured, and how to understand financial reports. In addition, attendees will learn how to translate legislative and regulatory wins into dollars and cents. This program is eligible for 1 credit toward the Certificate in Public Affairs Management.
Feb 14, 2023
Join this first of four training seminars focusing on core public affairs skills in 2023, where we will explore the mindset and foundational steps needed to set up a successful public affairs strategy that works for you and your organization.
Feb 09, 2023
Words are powerful tools for persuading policy makers, officials, and stakeholders. However, it is important to consider how you present your case. By utilizing storytelling techniques in your advocacy messages, you can open doors and secure meetings that would otherwise be inaccessible.
Join this informal virtual event to hear about campaigning tools and ideas, to discuss what makes a good campaign stand-out, and to be inspired by your peers.
Feb 06, 2023 -
Feb 09, 2023
The Advocacy Conference is the largest gathering of grassroots, communications and digital advocacy professionals in the country. This program is eligible for 6 credits towards the Certificate in PAC & Grassroots Management and 6 credits towards the Certificate in Government Relations & Lobbying.
Jan 31, 2023
Complying with state and federal lobbying and PAC regulations is fundamental to managing a transparent and successful public affairs program. A leading political law expert will provide a full day, deep dive on the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management , 3 compliance credits toward the Certificate in Government Relations and Lobbying, and 3 compliance credits toward the Certificate in Public Affairs Management.
Jan 26, 2023
Interested in hearing about pressing sustainability issues? Join us for a webinar where seasoned experts will discuss key environmental and societal topics along with business considerations for the year ahead. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Jan 26, 2023
The complexity of challenges facing the public affairs function today requires international teams to have a keen understanding of global trends as well as develop creative ideas to address issues and crises. This senior-level roundtable will feature presentations and discussions with international experts and peers on public affairs trends and best practice in the US and globally.
Jan 25, 2023
The 118th Congress is here! Who are the new Members of Congress? What about key Committee changes? Are there already rising stars among the “freshmen?” What are best practices for building relationships from scratch with these offices? We’ll talk through all of these questions and more during this webinar – join us to learn the answers to each and ask questions of your own. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management , 1 credit toward the Certificate in Government Relations and Lobbying and 1 credit toward the Certificate in Public Affairs Management.
Jan 24, 2023
The Council’s new Social Impact Report examines the landscape of business involvement and societal issues relating to DEI, ESG and social issue engagement. The report looks at the changing demographics and behaviors of public affairs teams and how they’re setting DEI policies and priorities, as well as how ESG is impacting decision-making and how companies are responding to growing social pressures. Join Public Affairs Council staff for an in-depth discussion of the findings and what it all means for the profession.
Jan 24, 2023
What will the EU policy priorities be for 2023? What can public affairs professionals expect from the EU legislative agenda in the first months of the year? Join our discussion with EU policy expert Doru Frantescu to gain data-driven insights into these questions and be better prepared for the challenges ahead.
Jan 23, 2023
Interested in learning how to get the most out of your Council membership? Join us for an orientation webinar to get up to speed about all of the Council’s major services.
Jan 19, 2023
Site visits and facility tours create quality, face-to-face interactions with legislators and community leaders so they can fully understand your organization’s identity and challenges. Site visits provide mutual benefits and real learning opportunities, but planning and executing them requires careful attention to detail. This webinar will cover tactical advice for managing site visits to maximize the experience for all involved participants. This program is eligible for 1 credit towards the Certificate in PAC & Grassroots Management and Government Relations & Lobbying.
Jan 09, 2023 -
Jan 12, 2023
For 40 years, the Public Affairs Institute has brought together world-class faculty and senior-level public affairs professionals to discuss emerging political, economic, social and technological issues in a rigorous, innovative curriculum.
Dec 19, 2022
Many advocates wake up the morning after elections to discover that their long-standing champions for their cause have been sent packing, causing a scramble to cultivate new congressional proponents on the Hill. Don’t be caught off guard in January, join us for a quick webinar and learn how to engage newly elected officials.
Dec 08, 2022
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 Core credits toward the Certificate in Public Affairs Management.
Dec 07, 2022
Join us for this regional briefing on public affairs in Asia - with a focus on China, Japan and India - to learn more about the main political and business trends in the region, key challenges facing public affairs teams, and best practices for engaging with local stakeholders.
This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Dec 07, 2022
Digital advocacy is a key component of the modern public affairs toolkit. As digital and virtual engagement tools become ubiquitous, organizations need to be able to differentiate themselves in order to be effective and thrive in an increasingly crowded landscape. Join our flagship digital conference #EUDAS22 to learn about latest trends, creative campaigns and brightest ideas on digital advocacy and communication, in Europe and beyond.
Dec 06, 2022
Whether you are new to managing a PAC, revamping your program or brushing up your skills, this workshop is for you! Take a deep dive on organizing and managing all functions of your program. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 06, 2022
Whether you have an existing program, are looking to expand or launching a grassroots effort from scratch, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Dec 05, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 01, 2022
There’s a policy threat on the horizon. In order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate and mitigate political risk through proven strategies and tools. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Nov 29, 2022 -
Nov 30, 2022
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Nov 22, 2022
Join us for this regional briefing on public affairs in European capitals, with a focus on the Central and Eastern European region. In this webinar, you will learn more about the main political and business trends in the region, key challenges facing public affairs teams, and best practice to engage with stakeholders at a national and European level.
Nov 21, 2022
Designed for EU public affairs professionals, this workshop will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing upcoming EU legislation (policy-wise and procedurally).
Nov 17, 2022
Complying with state and federal lobbying and PAC regulations is key to building a trusted and successful public affairs program. A fundamental understanding of political involvement compliance is essential for confidently leading your PAC and advocacy programs. One of the country’s most distinguished political law experts will provide a full-day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations & Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Nov 16, 2022
Issues tracking and management is critical for public affairs teams operating globally. But with so much data competing for your attention, it can also be a complex and time-consuming process. Join this virtual workshop to hear from experts and peers on concrete strategies, best-in-class examples and tips for developing issues tracking systems that deliver on your priorities and are manageable for you and your team. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 16, 2022
In a crowded global landscape, identifying and engaging your key stakeholders with a persuasive message is often the difference between public affairs success and failure. Join this virtual workshop to hear from peers and experts on how to build and maintain relationships that bring value to your organization in a global arena. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Nov 15, 2022
Rulemaking is an essential part of the lawmaking process, and often overlooked as a key advocacy tool at the state level. And every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 15, 2022
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for weighing in on federal regulation and rulemaking in a way that advances your mission and industry. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Nov 15, 2022
Public affairs teams work more and more across countries and across cultures. Join this webinar to hear practical insights and examples on how leaders can build and manage international teams effectively, promote inclusion/collaboration internally and empower public affairs staff, in an age of increasing use of remote work.
Training Seminar: Measuring and Communicating Internally the Impact, Value and ROI of Public Affairs
Nov 10, 2022
Are you often challenged about the impact of your public affairs work?
Have you tried to quantify and communicate internally your (and your team’s) contribution to your organization and business?
Do you want to improve the way you measure your value and how your function is perceived internally?
Nov 01, 2022
More and more often, companies are susceptible to inquiries about their business practices and increased sustainability expectations by the public at large, and even their own investors. Ensure that your financial reports, political involvement activities and investor relations strategies don’t leave your company open to activist investors or a negative news cycle. This program is eligible for 1 credit towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Oct 27, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 26, 2022
ESG issues are front and center in the investment and business strategies of companies, who will soon face legislation classifying “environmental” goals in Congress and statehouses across the country. Make sure you can properly define and articulate your environmental sustainability goals when speaking with lawmakers. This program is eligible for 1 credit towards the Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Oct 25, 2022
COVID-19 spurred sweeping changes in our professional lives, including how we interact. As the pandemic persisted, organizations pivoted to virtual fly-ins and recognized the benefits of virtual meetings with lawmakers and constituents. While in-person meetings are back on, there is still a place for virtual interactions. This workshop will cover best practices for managing the new hybrid fly-in and using this tool to expand your reach. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 20, 2022
Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management, 2 specialization credits toward Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 20, 2022
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Whether you're currently a member or not, join us for this free member orientation webinar to get up to speed about all of the Council’s major services, with an emphasis on what’s available for you in Europe.
Oct 18, 2022
Global companies are under increasing pressure to adopt - and report on - sustainable business practices and help address today’s societal challenges. How can public affairs teams adapt to this new mindset, help businesses deliver on public expectations and proactively look out for opportunities to profile their organizations as champions in sustainability and social responsibility? This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Oct 13, 2022
Whether you’re using Facebook, Twitter, LinkedIn or trying newer platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Oct 13, 2022
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes knowing when to speak out on social and political issues. Organizations are being asked to communicate and take action around issues like equality, fair elections, foreign wars, living wages, immigration reform and a host of other causes. Join us for a workshop to learn how to create a social issue framework for your organization and how to become an authentic communicator on non-business issues. This program is eligible for 2 Grassroots credits toward the Certificate in PAC and Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Core credits toward the Certificate in Public Affairs Management.
Oct 13, 2022
What are the best methods to persuade policy makers, officials, and stakeholders at large? Storytelling is a technique that’s often hard to use for complex, technical topics or in European affairs, but it’s certainly possible.
Join this informal virtual event to hear about campaigning tools and ideas, to discuss what makes a good campaign stand-out, and to be inspired by your peers.
Oct 12, 2022
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to determine which method is appropriate for your organization. This program is eligible for 1 compliance credit towards the Certificate in PAC & Grassroots Management, 1 compliance credit towards the Certificate in Government Relations and Lobbying and 1 compliance credit towards the Certificate in Public Affairs Management.
Oct 11, 2022
Have you ever wondered how other organizations structure public affairs and spending? Curious if your team is set up for maximum impact? These are important questions as your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team, or simply want to know how your department benchmarks against other best-in-class organizations, this workshop is for you. We will walk through structures of top industry programs and key components for maximizing success. This program is eligible for 2 elective credit towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Sep 29, 2022
Businesses and governments operate in an uncertain and rapidly changing landscape. Faced with increasingly complex and multifaceted issues, from a global pandemic to international conflicts, climate-related risks and global economic crises, public affairs leaders need to work harder to manage their public affairs function, protect their company’s reputation and deliver on public and government expectations.
Join your peers in this year’s in-person Brussels Forum to participate in panel discussions, networking and workshops on some of the key issues that are defining the Public Affairs landscape today.
Sep 28, 2022
PAC communications can inform, educate, engage and solicit – and it’s no easy task to create the right balance. This workshop will cover all elements of PAC communications and solicitations. Our experts will cover the process of planning, creating and managing PAC outreach – all with the goal of growing your PAC’s engagement and receipts. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management.
Sep 27, 2022
Measuring and communicating internally the value of your global public affairs work is critical to gaining support from your leadership and recognition across the organization. Join this workshop to hear strategies and, practical insights on how to capture and express impact in a language that business leaders understand and appreciate. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Sep 22, 2022
Mapping and engaging effectively with key stakeholders can make or break an organization’s public affairs efforts. But in an increasingly complex landscape, this process is as critical as it is challenging. Join this training seminar to discuss methodologies, lessons learned and examples of how to engage with your key audiences strategically and effectively.
Sep 21, 2022 -
Sep 23, 2022
Leading experts and practitioners in state and local government relations gather to discuss current and emerging trends, best practices. This program is eligible for 2 credits towards the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Public Affairs Management and 4 credits toward the Certificate in Government Relations and Lobbying.
Sep 15, 2022
Join us for this regional briefing on the public affairs landscape in Latin America. Experts will cover the main political and business trends impacting companies and public affairs professionals working in and with the region, with a focus on Brazil and Mexico. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Sep 14, 2022
Our discussion with EU policy expert Doru Frantescu will provide public affairs professionals with insights into the key trends, political developments and legislative files that will likely shape the EU agenda after the summer break
Sep 13, 2022
Running a PAC is a difficult task, and compliance must always come first. Association PAC management can be particularly challenging because members are from different organizations, and some trade associations face the added challenge of securing prior approval from corporate members before they can begin soliciting their PAC support. During this webinar, a political law expert will provide a comprehensive overview of compliance considerations for association PACs, with a focus on prior approval. This program is eligible for 1 Compliance credit towards the Certificate in Public Affairs Management, 1 Compliance credit towards the Certificate in Government Affairs & Lobbying and 1 Compliance credit towards the Certificate in PAC & Grassroots Management.
Sep 06, 2022
Reporting your online advocacy and digital communications results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect the data you need, and how to package it together for impact. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Aug 31, 2022
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination. You’ll come away with the tools to work better together and achieve your organization’s mission. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Specialization credit towards the Certificate in Government Affairs & Lobbying.
Aug 16, 2022
LinkedIn boasts a network of over 725 million professionals globally, with over 275 million users in the United States who encompass a wide range of companies and industries. Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage potential supporters, and connect with D.C. policy influencers. The platform offers valuable opportunities to highlight you or your organization’s executives as thought leaders on key policy and industry issues. This program is eligible for 1 Specialization credit towards the Certificate in Government Relations and Lobbying, 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Aug 11, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Aug 10, 2022
Whether your “next generation” is defined as new hires, students or simply individuals of a certain age and experience level, investing resources to engage this audience in your grassroots activities is essential to achieving your advocacy goals. This program will set you up for current and future successes by showing you how to capture the attention of the next generation. Join us and learn how to attract, engage and motivate this group. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management and 1 Grassroots credit towards the Certificate in PAC & Grassroots Management.
Aug 09, 2022
Whether your PAC or broader corporate political contributions, organizations are facing increasing scrutiny around their political activities. To strengthen reputation and highlight reputable practices, many organizations are moving beyond the legal reporting requirements and becoming more transparent in their decision-making processes. Join us to learn strategies for building your reputation through transparent political activities. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management and 1 credit towards the Certificate in Government Relations & Lobbying.
Jul 28, 2022
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital and traditional advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways while remaining compliant with new rules and regulations. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Jul 27, 2022
Do you have a robust reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Jul 26, 2022
As companies continue to advance DEI internally and externally, insightful data will be pivotal to progress. Determining how to best collect, analyze and communicate on DEI data can be complex. Join our speakers as they discuss considerations, tools and communications strategies to strengthen and support your DEI goals. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Jul 26, 2022
As we approach the 90-day mark until the 2022 midterm elections, hear from Nathan Gonzales, editor and publisher at Inside Elections and the Council’s Sr. Political Analyst, as he provides an update on where we stand heading into the final sprint to election day. Nathan will discuss key takeaways from primary season, recent ratings changes and the top House and Senate races he’s watching over the next few months.
Jul 19, 2022
Join us for drinks, appetizers, and in-person conversations during our summer happy hour networking reception! Attendance will be limited based on space, please register to reserve your spot.
Jul 14, 2022
The PAC is a collective voice for your organization. It’s important to involve internal groups and individuals by listening and being responsive to your stakeholders, employee resource groups and other key audiences. Town halls, listening or Q&A sessions, and surveys are great ways to develop two-way communication. This webinar will discuss all the ways to gather input and engage members, stakeholders and more in the PAC. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 specialization credit towards the Certificate in Government Relations and Lobbying and 1 core credit towards the Certificate in Public Affairs Management.
Jul 13, 2022
As every state government relations professional knows, states are often where policy change happens first – and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jul 12, 2022
Modern public affairs teams are increasingly working and collaborating across geographic, political and cultural boundaries. This workshop will explore strategies for how to set up a global public affairs function and case studies and tips for managing a diverse team. it will also share culturally sensitive and inclusive practices that leaders, managers and teams can follow in an increasingly digital age. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 12, 2022
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online training seminar will cover persuasive email writing for online advocacy in detail, using interactive engagement tools and live discussion.
Jul 07, 2022
Digital campaigning has become a critical asset for organizations wishing to persuade their stakeholders and influence policy, legislation and political decision-making.
Join this informal virtual event to hear about campaigning tools and ideas, to discuss what makes a good campaign stand-out, and to be inspired by your peers.
Jul 05, 2022
Please join us in our Brussels office to celebrate the great re-opening with drinks, snacks and conversation
Jun 23, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 23, 2022
Digital communications are a critical component of the modern advocacy role. Join this interactive workshop to brush up your skills and learn more about the platforms, trends, tools, tactics and strategy of digital communications.
Jun 21, 2022
To work toward a better society, more businesses are starting local. Through partnerships with nonprofits, local leaders and groups that support community-based efforts, companies are creating change and building trust. Join us for a conversation as we uncover ways organizations have supported the communities they are based in. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Jun 16, 2022
Digital content is now more important than ever. Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Jun 15, 2022
Giving awards to legislators is an outstanding way to elevate your organization’s profile and policy goals, as well as take your relationship-building to the next level. Whether you are considering launching your first legislator award program or want to benchmark your current program, this webinar is for you. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 specialization credit towards the Certificate in Government Relations and Lobbying and 1 elective credit towards the Certificate in Public Affairs Management.
Jun 15, 2022
The past years have been witness to global challenges that fundamentally impact the way governments and companies engage with society. Public affairs leaders need to act strategically, with a keen understanding of global risks and their impact on business and the broader operating environment. Join this senior-level roundtable for a peer-to-peer discussion on managing political risk in the US and globally, recent trends in public affairs and some key trends on the horizon.
Jun 14, 2022
The complexity of challenges facing the public affairs function today requires international teams to have a keen understanding of global trends as well as develop creative ideas to address issues and crises. This senior-level roundtable will feature presentations and discussions with international experts and peers on public affairs trends and best practice in the US and globally.
Jun 09, 2022
Communicating with European officials is one of the key roles of Brussels-based public affairs professionals. How can you engage in a way that is both effective and transparent? Join this roundtable to hear more about the applicable regulations and good practice your public affairs team should follow when connecting with EU interlocutors
Jun 08, 2022
Engaged, educated and informed advocates make for a successful grassroots program. However, it can be difficult to know where to start or how to format your program. Cultivating effective advocates is not only a step toward achieving your program’s goals but can also lead to personal and professional development for participants. During this workshop, you will learn strategies to identify, train and encourage advocates from experts in grassroots management. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 07, 2022
As corporate political involvement remains in the spotlight, developing a smart governance structure for your PAC is more important than ever. Engaged PAC boards comprised of individuals passionate about the PAC, as well as strong bylaws and contribution criteria that guide your activities will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 credits towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
May 25, 2022
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and secure the support and recognition your function and team members need and deserve. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
May 24, 2022
The PAC is an integral part of your overall government affairs strategy and an important tool for engaging employees or members in the political process. However, the PAC’s importance and value are often overlooked or misunderstood. During this workshop, we will provide you with the information, data and approach to demonstrate how critical the PAC is to your legislative priorities and the role it plays in supporting your organization’s government affairs work. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 credits towards the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.
May 19, 2022
Whether you feel like you are in constant state of crisis or just want to be prepared for the next potential controversy at your organization, this program will provide you with the tools and training you need to deftly handle any emerging issue. How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining your brand. Join us to create your crisis communications plan and learn how to properly prepare for whatever issues arise. This program is eligible for 2 core credits towards the Certificate in Public Affairs Management.
May 19, 2022
Companies with a global public affairs function rely on the contribution and involvement of team members from different countries, cultures and backgrounds. Join this virtual discussion to hear insights and best practices on how European public affairs leaders can build and manage international teams effectively, promote collaboration and empower staff – including in an age of remote work.
May 12, 2022
Considering a raffle, auction or sweepstakes as part of your PAC strategy? Incentivizing PAC participation through rewards and chances to win has proven successful for many programs. However, there are a series of compliance considerations, including state and local gaming laws, specific to these activities. An election law expert will provide a detailed overview of implementing these activities and tips for hosting programs virtually. This program is eligible for 1 Compliance credit towards the Certificate in PAC & Grassroots Management
May 12, 2022
One of the biggest challenges faced by public affairs leaders and teams is to measure and communicate internally the impact of their function. At the same time, demonstrating value - to members, boards, corporate leadership, and other internal stakeholders - is critical to gain internal support and achieve recognition for contributing to business objectives. Join us for an in-person exchange of perspectives between public affairs leaders on the challenging and critical topic.
May 10, 2022
Between PAC pauses, updated criteria, virtual fundraisers and an array of other challenges, the best practices for creating a PAC disbursement budget have shifted over the past year. Hear from PAC experts and practitioners how they are approaching this election year and leading their PAC through the process of determining which lawmakers to support. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 Specialization credits towards the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
May 10, 2022
It’s been proven that diversity and inclusion leads to better outcomes. Building diverse leadership teams establishes trust with stakeholders and reflects commitment to purpose-driven goals. It also fosters a sense of belonging inside an organization, empowering employees to bring their whole selves to work. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
May 09, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
May 05, 2022
Our nation’s democracy is healthiest when all people feel empowered to participate. Join our speakers for a discussion on ways to build dynamic civic engagement programs that are centered on diverse and inclusive values. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
May 04, 2022
Designed for EU public affairs professionals, this workshop will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing upcoming EU legislation (policy-wise and procedurally).
May 03, 2022
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors and attract new members. During this workshop, we’ll explore where to start when launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs. This program is eligible for 2 elective credits towards the Certificate in PAC & Grassroots Management, 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Apr 28, 2022
Join us for a briefing on Canada to learn more about the country’s public affairs landscape. We’ll discuss the most recent political and business trends in Canada, who are some of the key stakeholders to engage with and what are some best practices for public affairs professionals working in and with the country. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Apr 28, 2022
Our second training seminar on core public affairs skills will focus on maximising the use of data and intelligence for your strategy. Join this half-day event for an in-depth exchange on best practices, effective tactical approaches and innovative tools that enable public affairs teams to better understand their environment, know the political arena and transform complex data into intelligence that powers your public affairs messages and engagement.
Apr 27, 2022
Our regular 30-minute conversation with EU policy expert Doru Frantescu will provide public affairs professionals with insights into the key trends, political developments and legislative files dominating the EU agenda in 2022.
Apr 21, 2022
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online workshop will explore how to prepare for, and deliver, successful presentations to EU decision-makers, choosing between virtual / hybrid / in-person meetings, and how to use interactive tools and live discussions to maximum effect.
Apr 13, 2022
Want to expand your expertise and elevate your advocacy strategies for Congress? Join us for this deep dive into the workings of the U.S. House of Representatives. Our experts will provide an in-depth overview of the processes, procedures and key committees of the House, as well as trends to expect from the rest of 2022. Plus, we’ll share what to expect after midterms. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Apr 12, 2022
Whenever possible, we should seek to dismantle barriers in the workplace and beyond. When it comes to messaging and communication, it’s important to consider practices and invest in accessible resources. Our experts will guide you on making communications channels as inclusive as possible to reach and engage people with disabilities. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Apr 07, 2022
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and shape the debate. This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Apr 06, 2022
Clean, comprehensive and complete data is key to a successful advocacy program. When you keep a well-maintained database, you’re better able to reach advocates, understand your audience and measure progress and success. While it might seem challenging, investing time and resources to customize your database is a worthwhile pursuit that will ultimately support your larger advocacy initiatives and help you reach your goals. This program is eligible for 1 Grassroots credit towards the Certificate in PAC & Grassroots Management and 1 Elective credit towards the Certificate in Public Affairs Management.
Mar 31, 2022
Complying with state and federal lobbying and PAC regulations is fundamental to managing a trusted and successful public affairs program. A distinguished political law expert will provide a full day, deep dive on the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 credit towards the Certificate in PAC & Grassroots Management, Certificate in Government Relations and Lobbying and the Certificate in Public Affairs Management.
Mar 30, 2022
Want to expand your expertise and elevate your advocacy strategies by deep diving into the workings of the Senate? This workshop is for you. Our experts will provide an in-depth overview of the processes, procedures and key committees of the Senate, as well as how to navigate midterms and trends to expect for the rest of 2022. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Mar 29, 2022
Another election year is upon us! Now is the time to plan how you will encourage your employees or members to vote, break down barriers to the process and increase accessibility. Join us to learn how to build an informative Get Out the Vote program that not only empowers individuals to exercise their right to vote but also provides ways to get involved in the electoral process. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Mar 29, 2022
In order to have an impact, organisations need to develop narratives that capture the attention of their interlocutors and persuade them with clear arguments. Whether you are addressing policy-makers, internal stakeholders or your social media followers, crafting your messages in an engaging and visually appealing way is key to reaching your advocacy goals.
Mar 24, 2022
European policy-makers, national governments and public opinions are increasingly demanding that companies adopt sustainable practices and meet ESG (Environmental, Social and Governance) criteria. Join this webinar to hear how two European organisations are addressing the public affairs challenges and identifying new opportunities that emerge from this new environment.
Mar 17, 2022
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople at your organization. This program is eligible for 2 elective credits towards the Certificate in Public Affairs Management.
Mar 16, 2022
In today’s uncertain and globalized world, public affairs leaders need to coordinate many moving pieces, from managing risks and defining priorities to planning international campaigns and managing multicultural teams. Designed for current and aspiring public affairs leaders, this workshop will explore examples, insights and actionable tips on how to anticipate risks and opportunities, think strategically and develop a smart framework to implement global plans. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.
Mar 14, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Mar 10, 2022
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also cover methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 elective credit towards the Certificate in PAC & Grassroots Management, 1 compliance credit towards the Certificate in Government Relations and Lobbying and 1 compliance credit towards the Certificate in Public Affairs Management.
Mar 10, 2022
According to a recent Council survey, nine out of 10 major companies believe pressure to engage on social issues has increased in the past three years. There’s a heightened awareness across the business community that societal challenges can’t be addressed in siloes. Join us for a conversation on the importance of developing a coordinated and cross-functional approach to social issue advocacy. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Mar 09, 2022
France has taken on the rotating presidency of the Council of the European Union as of January 1st. What are the key issues and stakeholders in France that international public affairs teams need to know about? And how will France’s EU presidency shape - and be shaped - by the challenges currently facing Europe?
Feb 24, 2022
Our first training seminar on core public affairs skills will focus on laying the foundations of a successful strategy. Join this seminar to learn more about how to conduct an assessment of your internal and external landscape, how to identify key issues and priorities, and how to translate them into concrete objectives and KPIs that will guide implementation.
Feb 23, 2022
Join us for a briefing exploring the public affairs landscape in Europe. We will discuss some of the main political and business trends impacting the region, key challenges facing public affairs teams operating there, and tips to overcome them. This program is eligible for 1 core credit towards the Certificate in Public Affairs Management.
Feb 22, 2022
ESG reporting is here to stay; don’t get left behind. As companies integrate purpose-driven strategies into business functions, developing clear ESG reports will be critical to demonstrating progress towards societal impact. Join our speakers for an engaging conversation on tools, tips and strategies for developing successful sustainability reports. This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Feb 16, 2022
Hiring a consultant is not only a significant financial investment; but with so many options, it can also be a daunting task. Additionally, finding the right fit can make or break your initiatives and impact your reputation with policymakers and the public. Whether you’re looking for a contract lobbyist or public affairs firm, this workshop will walk you through the ins and outs of hiring, assessing and managing consultants. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
Feb 15, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Feb 10, 2022
How will sustainability issues shape business agendas this year? Join us for a webinar where we will explore key topics impacting communities, the environment and society. We will cover this year’s most pressing issues. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Feb 09, 2022
Public affairs teams are busier than ever, managing multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but it’s integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track. This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management, Certificate in Public Affairs Management, and Certificate in Government Relations and Lobbying.
Jan 27, 2022
The past year has been witness to global conversations around themes that fundamentally impact the way governments and companies engage with their societies – from the COVID19 pandemic to sustainability, climate change and diversity & inclusion. Join this virtual conversation to hear from leaders about what these changes mean for the public affairs function globally, and what are some of the key trends on the horizon. This program is eligible for 1 elective credit towards the Certificate in Public Affairs Management.
Jan 25, 2022
The public affairs job market has evolved as a result of emerging global dynamics, such as the rise in teleworking or the growing importance of digital platforms. What are the main trends for public affairs professionals looking for their next career move or wanting to grow within their organization? What are companies looking for when hiring new talent, and how can professionals in Europe adapt their career development plans to succeed in 2022?
Jan 19, 2022
When your state government relations team sits in the national office, coordinating with your state and regional chapters or affiliates is an essential but complex component of advocacy success. This webinar will help you kick off the year strong with proven ways to build stronger channels of communication, influence and action. This program is eligible for 1 Elective credit towards the Certificate in PAC & Grassroots Management, 1 Specialization credit towards the Certificate in Government Relations and Lobbying and 1 Elective credit towards the Certificate in Public Affairs Management.
Jan 19, 2022
Our regular 30-minute conversation with EU policy expert Doru Frantescu will provide public affairs professionals with insights into the key trends, political developments and legislative files dominating the EU agenda in 2022.
Jan 12, 2022
Your organization’s online presence can change your industry’s reputation, identify new supporters and reach key audiences. But to make an impact, you need a plan. Our digital expert will walk you through how to map your audience, identify your unique assets and integrate your organization’s goals into a smart strategy. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1elective credit towards the Certificate in Public Affairs Management.
Jan 11, 2022
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 16, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 15, 2021
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool, compiling insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying, and 1 Elective Credit toward the Certificate in Public Affairs Management.
Dec 14, 2021
Are you prioritizing diversity and inclusion in your campaigns and communications? Whether you are developing a plan for connecting with lawmakers or building a grassroots advocacy program, investing in purpose-driven strategies will lead to meaningful change. Join us for a conversation on how to incorporate these key values into your public affairs program. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Dec 09, 2021
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and Government Relations & Lobbying.
Dec 08, 2021
The final year-end deadline for 2020 LDA filings is January 20. Join us to ensure you’re up-to-date on lobbying compliance rules. We’ll also give you tips and tricks for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 08, 2021
Retirements, displeasure, logistics or budget concerns are typical reasons a PAC member might have lapsed. Don’t leave this group out when evaluating your target areas for engagement. Lapsed members are an important audience since they already have basic awareness of the PAC. Join us to learn ways to build on that knowledge and capture the attention of lapsed members as part of your PAC building strategy. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Dec 07, 2021
As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Elective credits toward the Certificate in Public Affairs Management and 3 Specialization credits toward the Certificate in Government Relations & Lobbying.
Dec 07, 2021
Join us for our annual briefing on China to learn more about the public affairs landscape, discuss the main political and business trends, and identify best practices for public affairs professionals. This program is eligible for 1 Elective credit toward the Certificate in Public Affairs Management.
Dec 02, 2021
Peer-to-peer is one of the most successful solicitation strategies for PACs and a wonderful way to promote community. However, peer-to-peer programs aren’t built overnight — you need structure and consistency to achieve results. Learn from experts who have experienced great success with peer-to-peer and explore the do’s and don’ts for this type of solicitation campaign. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Dec 01, 2021
It was the best of times, it was the worst of times. It was a Congressional fundraising event. This webinar will take you through the written and unspoken rules of candidate fundraisers and tips and tricks to build relationships and advance your goals. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Dec 01, 2021 -
Dec 03, 2021
Digital advocacy and virtual engagement are critical components of the public affairs toolkit and offer organizations a growing range of options to engage with policymakers, potential partners or critics, and the public. Join our flagship digital conference #EUDAS21 to learn about the latest trends and brightest ideas on digital advocacy and communication.
Nov 30, 2021
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Nov 22, 2021
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online training seminar will cover persuasive email writing for online advocacy in detail, using interactive engagement tools and live discussion.
Nov 18, 2021
Identifying, tracking and managing issues effectively in key markets is critical for success in global public affairs. But sorting through large amounts of data, being proactive and staying ahead of the curve requires a carefully designed process. Join this workshop to hear from peers on best-in-class approaches, tools and case studies that will help you set up an issues tracking process that works for your team and your organization. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 18, 2021
Mapping and engaging effectively with a diverse set of external stakeholders and audiences can make or break an organization’s global public affairs efforts. But in an increasingly complex international landscape, this process is as critical as it is challenging. Join this workshop to hear strategic insights and proven methods for identifying global stakeholders as well as building and maintaining partnerships. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Nov 17, 2021
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17, 2021
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17, 2021
Designed for EU public affairs professionals, this workshop will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing upcoming EU legislation (policy-wise and procedurally).
Nov 16, 2021
In-district grassroots provides a highly personal and unique way to educate legislators and energize advocates. However, these programs require great detail and planning. Engaging at the district level is critical to conveying your message and enhancing your grassroots program. Join us to make sure you cover all the bases before launching your in-district grassroots effort. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Nov 16, 2021
The annual Public Affairs Pulse survey examines a wide range of topics related to business and government. This year’s findings look at how trust in the Tech industry has fallen significantly in just the past few years, why Americans think racism is getting worse, which democratic principles are most valued, and who should take the lead on vaccine mandates. Join Public Affairs Council President Doug Pinkham for an in-depth discussion of the findings and what it means for the profession.
Nov 15, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Nov 10, 2021
Usually hundreds of pages long, analyzing the potential impact of a Congressional bill on your industry is often a challenging but essential task. Our experts will share tips for making the process easier, as well as outline ways to effectively communicating that impact to internal and external stakeholders to get the engagement you need to succeed.
Nov 10, 2021
Oversight and investigations are a central component of any legislature. These events can be a positive opportunity for well-prepared organizations and a disaster for those that aren’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while also avoiding missteps under oath. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations & Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 10, 2021
Measuring and communicating impact internally is one of the biggest challenges for public affairs professionals. It’s also critical in order to demonstrate to senior executives how your role is helping the broader organization achieve its goals. This virtual panel will discuss various perspectives of measuring public affairs that capture the importance of your work in a way management understands and appreciates.
Nov 04, 2021
Even during social distancing, hearings remain a focal point of the legislative process. Whether in-person or virtual, providing testimony is an essential part of any state advocacy toolkit. Join us to strengthen your understanding of the ins and outs of hearings. Experts will also share key components of compelling testimonies, including when delivering the message directly or preparing a volunteer advocate. This program is eligible for 1 Specialization credit towards the Certificate in Government Relations and Lobbying.
Oct 28, 2021
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Whether you're currently a member or not, join us for this free member orientation webinar to get up to speed about all of the Council’s major services, with an emphasis on what’s available for you in Europe.
Oct 27, 2021
Persuading policy and decision makers has never been an easy task, made even more challenging by the virtual environment where this is increasingly taking place. This training seminar will look at techniques to open the virtual door to MEPs and policymakers, engage them in a conversation they will remember, and get them to be interested in your issue. Practical, interactive, actionable.
Oct 21, 2021
Public opinion in Europe and beyond has rising expectations that companies meet Environmental, Social and Governance (ESG) criteria. Governments and EU policymakers are asking that companies become responsive to these demands and that they provide reports with data-driven metrics reporting progress and ambitious goals.
Oct 13, 2021
It’s coming: the deadline for your organization to file lobbying reports using either the LDA or IRC method. We’ll cover the major differences between what’s tracked and reported in the two systems and how to navigate which method is appropriate for your organization. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Oct 13, 2021
Do you have a strong reputation management plan in place? Maintaining a strong brand requires meaningful engagement with internal and external stakeholders, as well as message alignment across your communication channels. Stay on the pulse of possible reputation risks and build a brand that’s ready to weather any challenges that may arise. This program is eligible for 3 Core credits towards the Certificate in Public Affairs Management.
Oct 06, 2021
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Oct 05, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 05, 2021
Whether you are new to PACs, revamping your program or brushing up your skills, this workshop is for you. Take a deep dive on organizing and managing all functions of your PAC. Learn from experts the strategies and best practices for building a sophisticated and high-functioning PAC on an upward growth trajectory. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 05, 2021
Whether you have an existing program, are looking to expand or launching a grassroots effort, this bootcamp has the insights and expertise to teach you something new. We will cover every aspect of managing a grassroots program, including new strategies and tried-and-true best practices. Learn how to create smart systems and employ the right tactics to reach your policy goals. This program is eligible for 3 Grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 30, 2021
Are your CSR programs boosting your bottom line? Coupling innovative research and design with robust marketing and communications will position your CSR program as a revenue generator. Join us for a conversation on executing results-driven CSR initiatives. This program is eligible for 1 Elective credit towards the Certificate in PAC & Grassroots Management, 1 Core credit towards the Certificate in Public Affairs Management, and 1 Elective credit towards the Certificate in Government Relations and Lobbying.
Sep 30, 2021
In order to have impact, organisations need to develop a narrative that makes them stand out and connect to key stakeholders. This virtual discussion will give you insights and tips on how to make the most of digital tools for storytelling and for presenting data in a visually engaging way.
Sep 23, 2021
Your advocates are the heart and soul of your grassroots program. To make an impact and expand your outreach, advocates not only need motivation to get involved but also the right tools and resources. Join us and learn how to connect with, engage and focus the efforts of your advocates to achieve your policy goals. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 22, 2021
Measuring and reporting on your global public affairs work in a way that senior management understands is critical to communicating effectively the impact of your function and garner internal support. Join this virtual workshop to learn strategies, practical insights and best practices in capturing the ROI of your global role. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Sep 21, 2021
PAC programs are facing large-scale retirements and buy-out programs causing sustained PAC drop-off over time. This workshop will address how to confront attrition by attracting younger eligibles and encouraging mid-level donors to increase their contributions as they progress in their careers. Our speakers will explore big-picture strategies as well as new technologies and communications methods to engage younger stakeholders. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 21, 2021
Where does your organization stand on political and social issues? Consumers, employees, stakeholders and activists are looking to corporate America to lead on major social issues. This workshop will explore the evolving role of companies and brands, including effectively and authentically integrating corporate social responsibility and corporate social justice efforts into every facet of the organization. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Sep 16, 2021
More companies are making bold commitments to better societal inequities. It’s clear that to make progress, businesses will have to use more innovative and integrated strategies to meet their goals. Are you addressing your social impact work in siloes? Finding the right synergy to advance social good through business functions will lead to positive change. Join us for a compelling conversation on setting and meeting commitments through thoughtful approaches. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Elective credits toward the Certificate in Public Affairs Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying.
Sep 16, 2021
Our regular 30-minute conversation with EU policy expert Doru Frantescu will provide public affairs professionals with insights into the key trends, political developments and legislative files dominating the EU agenda after the summer break.
Sep 15, 2021
Whether you’re using Facebook, Twitter, LinkedIn or trying new platforms like TikTok, social media is one of your most powerful advocacy tools. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers. This program is eligible for 3 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Sep 14, 2021
Webinar exploring the public affairs landscape in Mexico and the neighborhood (Central America), what are the main trends impacting companies operating in the region, and tips for public affairs professionals operating in/with Mexico and Central America. This program is eligible for 1 elective credits toward the Certificate in Public Affairs Management.
Sep 14, 2021
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal to create authentic prose; and public speakers need to understand that every message has a time and a place. Join us for a webinar to learn the basics of speechwriting. This program is eligible for 1 Grassroots specialization credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Sep 01, 2021
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management.
Aug 24, 2021
Silos are easy. Coordination is hard.
While you’re doing the on-the-ground and behind-the-scenes policy work, your communications department is often tasked with sharing your story with the public. How can you improve coordination to ensure unity in external messaging? If you’re looking for ways to create better flow so your messaging to all stakeholders carries maximum value, our experts have you covered!
Aug 24, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Aug 19, 2021
It’s always important to think ahead, accept new challenges and push yourself to continue evolving as a professional. Whether you are looking to expand your role within your organization or apply your experience to a new career path, our discussion will help you translate your expertise into professional growth. This webinar will focus on short- and long-term career planning, including how to communicate your value and skillset to get the job and take control of your next career move. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit towards the Certificate in Government Relations & Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Aug 18, 2021
Do you have an inclusive advocacy program? Integrating diverse voices in your advocacy strategies will ensure your legislative priorities reflect all communities. Join us for a discussion on the importance of including a broad spectrum of perspectives when developing your agenda. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Aug 12, 2021
Strong leadership skills can maximize your efficiency, build your personal brand and help you achieve professional and organizational goals. Effectively managing up is an important way to build this skillset - regardless of your position. At its core, managing up will allow you to create value for your boss and employer, motivate and inspire others, and become a stronger leader in your own right. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit towards the Certificate in Government Relations & Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Aug 11, 2021
Competition is key when motivating people to take action. Why not integrate it into your advocacy strategies? Gamification for grassroots programs has become increasingly popular as organizations look for creative ways to excite their advocates and encourage participation. Join us to explore advocacy gamification success stories as well as tips and tricks for making gamification work for your grassroots program. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.
Aug 10, 2021
According to Council Benchmarking data, PAC charitable match has consistently been ranked as one of the top PAC incentives to motivate and grow participation. As scrutiny of PACs has increased and community need has grown, PAC match programs are becoming even more valuable. Hear from experts how they operate their programs and incorporate charitable incentives into their overall strategy for PAC growth and engagement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Jul 27, 2021
Are you surfacing the innovative ideas of your employee resource groups (ERGs)? Harnessing the suggestions and experience of your ERGs will empower and engage staff as well as advance your organizational goals. Join us for a conversation on how ERGs can be effective partners in your advocacy initiatives. This program is eligible for 1 Elective credits toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Government Relations and Lobbying Certificate and 1 Elective credits toward the Certificate in Public Affairs Management.
Jul 20, 2021 -
Jul 22, 2021
Public expectations of business, more complex issues, globalization and heightened economic pressure all affect how you manage your public affairs function, pivot management strategies and protect your reputation. Public affairs professionals must also continue to adapt their approaches to leadership, government relations, and diversity and inclusion amid a virtual business world and a global pandemic. Join us at the Public Affairs Leadership Summit to hear from leading experts on how they are transforming public affairs management during unprecedented times. This program is eligible for 4 credit towards the Certificate in PAC & Grassroots Management and Certificate in Government Relations and Lobbying and 6 core credits towards the Certificate in Public Affairs Management.
Jul 15, 2021
Organizations and managers often work with teams across continents, countries and cultures. Join this webinar to hear practical insights and best practices on how public affairs leaders can build and manage global teams effectively, while following culturally sensitive and inclusive practices - including in an age of remote work.
Jul 14, 2021
As every state government relations professional knows, states are often where policy change happens first. One state’s legislation can quickly inspire other states to follow suite, creating even larger impacts across the country. Join us to learn how to demonstrate the importance of state government relations to your corporate and association leadership.
Jul 14, 2021
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Whether you're currently a member or not, join us for this free member orientation webinar to get up to speed about all of the Council’s major services, with an emphasis on what’s available for you in Europe.
Jul 13, 2021
Maintaining the highest political compliance standards is the foundation of a successful PAC program. Join us for a condensed version of our Political Compliance Management Seminar focusing exclusively on PAC activities and campaigns. We’ll cover PAC solicitation rules, prior authorization requirements for trade associations, corporate contribution limits and PAC reporting considerations. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 core credits towards the Certificate in Public Affairs Management.
Jul 13, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 13, 2021
Do you have a plan for responding to social issues? Engaging in social matters is a critical component of business leadership. Join our speakers as they provide insights on navigating responses to social issues. This program is for Council members only.
Jul 07, 2021
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and Government Relations & Lobbying.
Jun 30, 2021
In an uncertain and globalized world, global public affairs leaders need to act strategically and have a keen understanding of business risks and the socio-political environment. This half-day seminar will provide an overarching perspective on how to identify, assess, communicate and manage global risks. You’ll hear from public affairs peers, academics and corporate leaders. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management.
Jun 29, 2021 -
Jun 30, 2021
2020 presented new challenges for all aspects of PAC management, especially fundraising. During this two-part workshop, we will dive into what makes a successful solicitation campaign and how to create a unique plan that can withstand changes and unexpected circumstances. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management.
Jun 15, 2021
Each year thousands of companies open their doors to youth talent. However, far too often, the talent pools lack diversity. Expanding access to opportunity through shifting practices around recruitment, marketing and pay is essential to building a more equitable workforce. Join us for a discussion on methods for developing and sustaining equitable paths for junior talent. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Jun 15, 2021 -
Jun 17, 2021
Sustainability, inclusion, and responsibility are key forces driving innovative approaches in business and politics. Join the Brussels Forum to connect with your peers and hear high-level presentations and discussions about strategy, trends, and how emerging issues are shaping public affairs -- today and tomorrow.
Jun 10, 2021
Developing a smart governance structure for your PAC is more important than ever as corporate political involvement and social activism continue to intersect. Engaged PAC boards comprised of individuals passionate about the PAC, strong bylaws that guide your activities as well as contribution criteria fostering equity and inclusion will strengthen your organization’s political programs for years to come. Join us to hear how corporate and association PACs are re-evaluating their governance function and contribution criteria to promote transparency and organizational values. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Jun 09, 2021
Many corporations face strict compliance and legal requirements around state and local pay-to-play laws. These regulations can pose unique challenges in avoiding violations and developing internal policies and processes. Join us as an election law expert provides a detailed overview of pay-to-play restrictions and related internal procedures.
Jun 08, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 08, 2021
Set your organization up for success, public favorability and a positive image. A smart media relations strategy can help you land well placed articles, foster open dialogue with journalists or even see your company trending on a news source’s Twitter feed. Sign up for this workshop to learn the do’s and don’ts of media relations for public affairs. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
May 27, 2021
Whether you are a two-person communications shop or have 200 communicators around the globe, this webinar will help you modernize this key function. Media relations, digital, creative, strategic, all require specialized strategies, skills and human talent. Join us for the webinar and learn how to leverage both internal and external resources to maximize your effectiveness. This program is eligible for 1 Core credit toward the Certificate in Public Affairs Management.
May 25, 2021
Join us to explore the public affairs landscape in India and other Southeast Asian markets. We’ll discuss the political and business trends you need to know about and identify best practices for public affairs professionals operating in the region. This program is eligible for 1 Elective credit towards the Certificate in Public Affairs Management.
May 19, 2021
Employees, stakeholders and the public are asking more of corporations and associations when it comes to corporate citizenship. This includes using government affairs resources, like grassroots, to advance social justice, equality, fair elections, living wages, immigration reform and a host of other social causes. Join us for a workshop addressing how to use grassroots advocacy to advance a wide range of non-business issues. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
May 18, 2021
When our charitable sector thrives, so do our communities. Amplifying the work of nonprofits and foundations through partnerships propels our society forward. In this workshop, we will cover strategies for reaching out and supporting the work of the charitable sector. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
May 12, 2021
No matter your advocacy audience, personalizing a cause or a mission makes messages more meaningful. Your base is made up of individuals, each with their own unique story to share. These voices can emphasize the importance of your legislative priorities and the need for action or change. Join us to gain a greater understanding of how to utilize storytelling to enhance your advocacy efforts and reach your goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
May 11, 2021
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management.
May 11, 2021
Persuasion is a must in public affairs. To gain supporters and impact decisionmakers, it’s essential to convey complex policy issues to both the public and policymakers. Our persuasive writing workshop will show you how to produce content that can engage supporters, inspire action and sway undecideds. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations & Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.
May 06, 2021
Does your PAC program need an overhaul? More organizations are successfully rebranding and relaunching their PACs to better engage existing donors as well as attract prospective members. During this workshop, we’ll explore where to start when either launching a PAC or overhauling an existing program’s operations and activities. Hear from practitioners that have rebranded their logo, materials, messaging and more to reinvigorate their PACs. This program is eligible for 2 PAC Specialization credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
May 05, 2021
Designed for EU public affairs professionals, this series of 3 x 1.5-hour online workshops will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing upcoming EU legislation (policy-wise and procedurally).
May 05, 2021
Whether you are looking to launch a new employee grassroots program or revitalize an existing one, this webinar will help you craft a best-in-class operation. Learn from corporate grassroots professionals who have built impactful and influential grassroots programs. This program is eligible for 1 Grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 29, 2021
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Apr 29, 2021
Join us for a 30-minute conversation around the main issues and legislative files that will likely dominate the EU agenda before the summer break. What have been the major EU policy developments in 2021? What do the next few months hold for public affairs professionals?
Apr 28, 2021
Join us to explore the public affairs landscape in Brazil and other South American markets. Experts will cover the main political and business trends impacting companies and public affairs professionals working in and with the region.
Apr 27, 2021
Want to expand your expertise and elevate your advocacy strategies for Congress? Join us for this deep dive into the workings of the U.S. House of Representatives. Our experts will provide an in-depth overview of the processes, procedures, and key committees of the House, as well as trends to expect from the current class. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Apr 22, 2021
Growth is a goal for every PAC. The only way to increase participation and receipts is to retain your current members while continuing to expand – and the secret is long-term engagement. How do you make PAC members feel a part of something purposeful and encourage continuing support of the PAC? Join us to learn insider tips and tricks as well as long-term engagement strategies. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Apr 21, 2021
A successful global public affairs strategy requires the coordination of many moving pieces. From defining key issues and stakeholders, to planning international campaigns, to determining metrics and management across cultures and geographies, you need a smart framework. This workshop will provide strategic insights, examples and practical tips on the fundamentals of creating, implementing and managing a global public affairs plan. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Apr 21, 2021
The state of our country and world demands an intentional focus on environmental, social and governance (ESG) matters grounded in transparency and accountability. As companies become more responsive to these demands, they need to provide reports with data-driven metrics, compelling messaging and clear goals.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 elective credits toward the Certificate in Public Affairs Management.
Apr 20, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Apr 15, 2021
The upcoming elections in Germany will undoubtedly have an impact beyond Berlin and on the broader European Union. What are the implications of these elections for Germany and for EU policy priorities? And how can lobbyists adapt to a new landscape and engage effectively with present and future stakeholders in Germany?
Apr 13, 2021
Wondering what sustainability issues will drive this year’s business agendas? Join us for a webinar where we will explore a variety of topics impacting communities, the environment and society. Our experts will identify key issues and provide insights on the trajectory of these trends. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Apr 01, 2021
No matter what advocacy challenges your organization is facing, it’s important to have a strategic issues management process in place. Issues management is your Public Affairs team’s key to anticipating problems before they arise and minimizing concerns before they become major challenges.
Mar 31, 2021
Restrictions in Belgium and beyond have prevented us public affairs professionals from meeting in person for almost a year. Though the easing is near, we don't have to wait until May to network, we'll just do it online.
Mar 25, 2021
More than ever it’s important for global organizations to adopt sustainable business practices, be good corporate citizens, and engage in socially responsible policies. How can global public affairs professionals help companies deliver on these expectations in the global arena, transform challenges into opportunities, and maximize their impact - and their reputation? Tune in as we explore sustainability, CSR and corporate citizenship from the global perspective.
Mar 25, 2021
Want to expand your expertise and elevate your advocacy strategies by deep diving into the workings of the Senate? This workshop is for you. Our experts will provide an in-depth overview of the processes, procedures and key committees of the Senate, as well as trends to expect from the current class. This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Mar 25, 2021
The highly awaited COVID-19 vaccine rollout is here, but what does this mean for employers and staff? In the weeks and months ahead, many staff will inquire about the vaccine and their health, the health of their colleagues and the eventual transition back into physical office spaces. Join us for a conversation on how to effectively navigate these discussions. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Mar 24, 2021
The past year posed no shortage of new challenges – as well as unique communications strategies to tackle them. Were you prepared to respond to these unforeseen circumstances? How you react in a time of difficulty can define your organization, and a crisis communications plan is critical to maintaining your brand. Join us to create your crisis communications plan and prepare for whatever issues arise. This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.
Mar 23, 2021
Grasstops begins with leadership. Developing persuasive and engaged ambassadors is key to growing your advocacy reach. Join us and learn how to cultivate strong leaders to guide your grassroots efforts and accomplish your goals.
Mar 23, 2021
Planning and executing a digital campaign is a critical capability for any organization wishing to engage with its stakeholders and influence policy discussions. Join this discussion to hear about some of the latest trends in digital campaigning in Europe, effective tools and tactics you can deploy, and lessons learned from successful campaigns in Brussels and beyond.
Mar 18, 2021
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online workshop will cover mastering virtual presentations and live streaming in detail, using interactive engagement tools and live discussion.
Mar 17, 2021
Public Affairs teams are busier than ever. They often must manage multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but they are integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track.
Mar 17, 2021
A company’s reputation is one of its most valuable assets. However, organizations today are facing unprecedented challenges, spanning political uncertainty, disinformation and increasing expectations around corporate social responsibility. Join this virtual workshop to hear strategic insights, innovative approaches and concrete case studies of addressing challenges and finding opportunities to create and maintain a strong global reputation. This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.
Mar 16, 2021
Is your database holding you back from reaching your advocacy goals? Cleaning up or re-establishing your database can be a challenge – but it’s also crucial to your success. Join us to learn how to manage and maintain an advocacy database that will set you up for legislative victories. This program is eligible for 1 Grassroots specialization credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Mar 11, 2021
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online workshop will cover persuasive email writing for online advocacy in detail, using interactive engagement tools and live discussion.
Mar 10, 2021
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 09, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Feb 25, 2021
The success of your public affairs campaign depends on a carefully planned and designed public affairs strategy. Join this interactive virtual workshop to brush up on your public affairs management skills and gain new insights and best practices.
Feb 17, 2021
Stakeholder expectations and government regulations are making companies increasingly accountable on environmental, social and governance (ESG) issues. What are the main political trends and regulatory milestones that will impact corporate governance in 2021? How can European PA professionals help their organizations navigate this process and manage its impact on business outcomes?
Feb 16, 2021
Public Affairs teams are busier than ever. They often must manage multiple issue and advocacy campaigns while working collaboratively across departments and projects. Reconciling differences and breaking down internal silos can be difficult – but they are integral to success. Join us to learn specific project and people management tools that will help you fine-tune your public affairs function, improve communication with your teams and keep projects on track.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Feb 10, 2021
Join us to explore the public affairs landscape in Japan and South Korea. We’ll discuss political and business trends as well as identify best practices for public affairs professionals working in and with the region. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Feb 09, 2021
Now more than ever, your internet presence can make or break you and there are a lot of new “rules” to navigate in order to preserve your reputation as an organization. Your online presence is a major part of your brand now, so it is important to stay tuned into what your audience needs. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jan 28, 2021
Creating and implementing a public affairs plan is one of the most critical skills for public affairs professionals to possess. Join this lunchtime roundtable for an online conversation on good practices and to hear expert insights on the key steps for success rooted in science and practice.
Jan 27, 2021
While political contributions from corporate and association PACs have increased modestly over the last decade, outside spending by super PACs and 501(c)(4) issue advocacy groups has skyrocketed. This webinar will provide an overview of the post-Citizens United campaign finance landscape. Experts will outline the various types of independent expenditure-only groups, disclosure requirements and common operating practices among these organizations. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Jan 26, 2021
Due to COVID-19, we’ve found new ways to connect with advocates, team members and legislators. The shift to virtual platforms has forced us to embrace livestreaming, virtual presentations and all the accompanying possibilities. These types of virtual events will likely remain a part of our professional lives even after COVID-19. Join us and learn how to take your virtual program to the next level with keys for creating engaging, informative and impressive livestreams. This program is eligible for 2 Grassroots Specialization credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.
Jan 21, 2021
How will newly sworn in senators and representatives impact the 117th Congress? To build an effective legislative strategy you’ll need to understand the new players and dynamics. Our experts will profile key new members and what big trends you can expect. We'll also cover building relationships in a virtual environment. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management.
Jan 21, 2021
With hot topics like COVID19, the EU budget, the Green Deal and the first weeks of Brexit high on the agenda, expectations for 2021 could hardly be higher. Get ready for the new year and join this virtual fireside chat with EU policy expert Doru Frantescu to hear what key EU policy trends 2021 may hold for public affairs professionals.
Jan 19, 2021
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jan 14, 2021
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management, Public Affairs Management, and Government Relations & Lobbying.
Jan 13, 2021
Spend your time securing legislative victories – not dealing with the state ethics commission. This webinar will help you understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 10, 2020
Hiring a consultant lobbyist is a significant financial investment and can put your reputation on the line. Often, finding the right the firm or practitioner for you can be a complex task, especially in a year of remote work and heightened uncertainty due to COVID-19. We’ll help you prepare for a successful 2021 by walking you through the ins and outs of hiring, assessing and managing contract lobbyists. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 09, 2020
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management.
Dec 09, 2020 -
Dec 10, 2020
The new reality that emerged with the COVID19 pandemic has placed a premium on the mastery of digital advocacy and communication tools. Organizations and individuals can no longer afford to rely on traditional tools alone — digital is now critical to success in public affairs. Join our flagship digital conference #EUDAS20 to learn more about the latest trends and brightest ideas on digital advocacy and communication — in Europe and globally.
Dec 08, 2020
Identifying an effective governance structure for your PAC is essential for growth. Whether it is an engaged PAC board comprised of individuals passionate about the PAC, strong bylaws that guide your activities or smart administrative budgeting, these essentials will position your program for success. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 08, 2020
Due to COVID-19 and working from home, we're staying connected via the internet and online mediums. As attention spans grow shorter, PAC and advocacy professionals must get more creative with how they speak to their audiences. Learn to create captivating and persuasive visuals, such as videos and infographics, to inform and excite your eligible community. Whether you need to distill complex data or put a visual spin on your program ideas, we’ll help you envision and produce material that concisely explains the role of your PAC and boosts involvement. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 08, 2020
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 03, 2020
Join us for our annual briefing on China to learn more about the public affairs landscape and how to adjust your strategy to the nuances of the current political and economic environment. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Dec 02, 2020
Digital is the quickest way to reach people and it is also becoming the most effective method. However, it can be difficult to prove its value to your board or leadership, yet there are a number of key metrics and ways to prove its importance. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 02, 2020
Sustainability has become an integral part of many European and global companies’ business strategies and future operational plans.
How can public affairs and communication teams embrace this new mindset, support corporate sustainability initiatives and translate them into a competitive advantage?
Dec 01, 2020
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards, GIFs and infographics. This program is eligible for 3 Elective credits towards the Certificate in PAC & Grassroots Management and 3 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Dec 01, 2020
Considering a raffle or sweepstakes as part of your 2021 PAC strategy? Incentivizing PAC participation through rewards and chances to win is increasingly effective for many PACs. However, there are a series of compliance considerations, including state and local gaming laws, specific to activities such as raffles and sweepstakes. An election law expert will provide a detailed overview of implementing these activities and tips for hosting these types of programs virtually. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Nov 25, 2020
New strategic and technological trends in European public affairs, combined with a new post-COVID19 reality, are providing organisations outside Brussels with a new context enabling them to influence foreign European governments and EU policy-makers. Join this discussion to learn how to better leverage your strengths to influence policy discussions at pan-European level.
Nov 19, 2020
Public affairs writers wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Nov 19, 2020
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management and Public Affairs Management.
Nov 19, 2020
Faced with a turbulent and rapidly evolving context, European businesses and trade associations need to constantly improve their approach to public affairs. Join this virtual discussion to gain strategic insights and practical tips from your peers on addressing unprecedented issues and policy challenges.
Nov 18, 2020
Quantifying your work and getting in-house buy-in is often half of the battle for global public affairs functions. This program is eligible for 2 Elective Credits toward the Certificate in Public Affairs Management.
Nov 17, 2020
Rulemaking is an essential part of the lawmaking process, and often overlooked as an important advocacy tool at the state level. Every state handles the regulatory process differently! Join us to hear strategies for navigating and influencing this complex but increasingly important landscape - even amid COVID-19. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 17, 2020
Designed for EU public affairs professionals, this series of 3 x 1.5-hour online workshops will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2021.
Nov 17, 2020
Congress may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing federal regulation and rulemaking in a way that drives forward the goals of your organization. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Nov 12, 2020
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Nov 12, 2020
Ensure your global public affairs function can identify, track and manage issues in key markets. Join the Council to learn how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 12, 2020
Stakeholders and key influencers can make or break your public affairs efforts. How do you keep track and manage your relationships on a global scale? Join us to learn how to identify key stakeholders, as well as build and maintain partnerships – even while working remotely amid COVID-19. This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 12, 2020
2020 has been a year of tremendous change, companies have consistently been asked to do more and to speak out. Where an organization stands on certain political or social topics is an increasingly important consideration for consumers, shareholders and employees alike. Morning Consult recently published a detailed report on the evolving role of companies and brands in a post-election world and will be joining us for this webinar to break down some of their key findings and overall themes of the report and how it could impact business moving forward.
Nov 10, 2020
Now more than ever, there are numerous sources of data available to help assist your advocacy efforts. If you have convincing and compelling data, it can assist in your efforts to engage policy staffers, reporters, supporters, and elected officials. Join us to lean how to create meaningful data visualization pieces on your organization’s website or social media accounts. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Nov 05, 2020
2020 has been a whirlwind of a year, culminating in a highly contested election season. Join the Council’s senior political analyst, Nathan Gonzales of Inside Elections LIVE as he briefs us on the outcome of the nation’s closest races and introduces some of the new faces in Congress. Nathan will breakdown the election results and give his expert analysis on how those victories were won. As you look towards 2021, use this briefing to gain a better understanding of our new Congress and begin forming your advocacy strategy to engage them. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Oct 29, 2020
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online workshop will cover mastering virtual presentations and live streaming in detail, using interactive engagement tools and live discussion.
Oct 27, 2020
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 22, 2020
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, thought leadership and online engagement, which are all integral to shaping public policy. This online workshop will cover persuasive email writing for online advocacy in detail, using interactive engagement tools and live discussion.
Oct 15, 2020
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 14, 2020
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Oct 13, 2020
Society expects organizations to be more upfront about their stances on policy and social issues than ever before. Campaigns around these topics often succeed or fail due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.
Oct 13, 2020
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the Council’s Corporate and Association PAC Benchmarking Reports, peer-to-peer PAC solicitations are consistently among the most effective fundraising methods. Is your PAC program developing and leveraging its champions? This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 elective credits towards the Certificate in Public Affairs Management.
Oct 13, 2020
Lobbying on complex or controversial issues is as difficult as it is vital for many European companies and trade associations. Join this virtual discussion to hear from seasoned practitioners and experts from across industries about what works and what doesn't when engaging in difficult conversations with EU governments and policy makers.
Oct 01, 2020
The deadline for third quarter LDA filings is October 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 Compliance credit toward the Certificate in PAC & Grassroots Management, 1 Compliance credit toward the Certificate in Government Relations and Lobbying and 1 Compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 29, 2020
It’s easy to feel like your PAC solicitations recycle the same language. Are you looking to write and talk about your PAC in a new and exciting way? We’ll help you find the language that resonates with potential donors. Join us for a solicitation workshop that will explore what messages to share, how to write a compelling solicitation email or letter and strategies for planning successful campaigns. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Sep 29, 2020
The Federal Election Commission requires trade association PACs to obtain prior approval from corporate members before soliciting them for PAC support, creating unique challenges in growing PAC programs. These requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Join us to gain an overview of the complex compliance requirements facing association PACs. This program is eligible for 2 compliance credit towards the Certificate in PAC & Grassroots Management and 2 compliance credits towards the Certificate in Public Affairs Management.
Sep 29, 2020 -
Oct 01, 2020
How are public affairs professionals adapting their strategic approaches to leadership, government relations, and diversity and inclusion given the mounting pressures of conducting business virtually during a global pandemic? Join us at the Public Affair Leadership Summit to hear from leading experts on how they are revolutionizing public affairs management during an unprecedented time of change.
Sep 29, 2020
As the United States heads to elections in early November, what are the main policy implications for Europe? How can public affairs professionals in European companies and associations make sense of the current debate, and what scenarios should they prepare for?
Sep 22, 2020 -
Sep 23, 2020
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, state/local policy experts and leading advocacy professionals.
Sep 17, 2020
Now, more than ever, it’s vital to keep connected to your network. LinkedIn can be a powerful platform for cultivating and maintaining professional connections, but only if you’re maximizing your profile and LinkedIn’s features.
Sep 16, 2020
After the initial shock of COVID-19, working from home and altered plans, PAC professionals have once again proven to be adaptable and creative. 2020 is an important election year and despite challenges, the Council has observed the PAC community shifting strategies and using new methods to fundraise and contribute all while navigating the uncertainty of COVID-19. The Council has maintained an up to date and comprehensive understanding of how organizations are responding to the global pandemic and working to identify best practices in the age of COVID-19. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Sep 15, 2020
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Sep 15, 2020
The more you know, the more you can control. Understanding your environment, knowing the political arena, and transforming complex data into usable messages are highly valued skills for public affairs practitioners. They are also the foundations of a successful lobbying strategy. Join this workshop to learn innovative approaches and best practices to intelligence gathering you can immediately apply to craft impactful campaigns.
Sep 10, 2020
Email is still one of the most effective tools for engaging employees, members, supporters and key stakeholders. However, running a successful email program requires more sophistication than ever before. Don’t risk being “unsubscribed.” This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management.
Sep 03, 2020
During career day in elementary school, few of today’s public affairs professionals would have raised their hands to profess their interest in becoming a lobbyist, digital communicator or political involvement guru. There are relatively few academic courses of study on the field and people who land in the field sometimes struggle to know what skills they need in order to advance.
Sep 02, 2020
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management, 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Aug 27, 2020
Women make up much of the public affairs community and have strong guidance to impart. As a part of Professional Development Month, two of the profession’s most successful women leaders will guide a discussion on how to navigate barriers in the workplace and craft your leadership path.
Aug 25, 2020
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 Elective credits towards the Certificate in PAC and Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Aug 19, 2020
Silos are easy. Coordination is hard. Through best practices and case studies of success, we will look at ways to help state and federal advocacy teams improve communication and coordination, working better together to achieve your organization’s missions. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Aug 18, 2020
The premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. We bring together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building. This program is eligible for 3 grassroots credits toward the Certificate in PAC and Grassroots Management and 3 specialization credits toward the Certificate in Government Relations and Lobbying. This program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Jul 29, 2020
PAC charitable match is consistently ranked one of the most effective fundraising techniques in the Council’s Corporate PAC Benchmarking Report. Are you getting the most out of your program? Whether you’re looking to take PAC match to the next level or exploring launching a new program, this workshop will show you how to get there. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management.
Jul 16, 2020
Your organization can give back to society in an abundance of ways, but you need the right team to make a meaningful impact. Effective partnerships play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 14, 2020
As every state government relations professional knows, states are where your work can have the greatest effect. We also know that the impact of policies in one state create much bigger waves of change. But how do you demonstrate this to leadership outside your team? This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core credits towards the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements. RECORDINGS AVAILABLE FOR PURCHASE
Jul 09, 2020
Complying with state and federal lobbying and PAC regulations is foundational to managing a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 Compliance credits toward the Certificate in PAC & Grassroots Management, 3 Compliance credits toward the Certificate in Government Relations and Lobbying and 3 Compliance credits toward the Certificate in Public Affairs Management.
Jul 09, 2020
Whether you're leading a virtual conference or being interviewed from your home by a broadcast journalist, it's time you step up your video streaming production. Join us for a webinar where you will learn the best practices for video streaming and how to set up a home studio that will greatly improve your sound, video and overall production quality. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Elective credit toward the Certificate in Public Affairs Management.
Jul 08, 2020
Master the key elements of grassroots program management. This boot camp will show you the many resources available to grassroots professionals, the tactics deployed by top programs and how to put it all together in order to win. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jul 08, 2020
Running a successful PAC is like running a small business. Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or new to the industry and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Jul 08, 2020
Germany have taken on the rotating presidency of the Council of the European Union as of July 1st. In particularly testing times for the European Union and globally, how will the presidency priorities and initiatives be shaped by the current crisis? And how can lobbyists adapt to the upcoming policy landscape and engage productively with the German presidency?
Jul 07, 2020
A crisis is a matter of if, not when. Many public affairs professionals have found themselves handling crisis response amid COVID-19. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation. This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 07, 2020
The global pandemic has changed how we communicate in many ways, but most importantly it has changed what organizations need to communicate to stakeholders in order to retain trust and reputation. People around the world have shut themselves in due to the fear of getting sick, while at the same time feeling the desire to get out and do the things they used to do. How can organizations navigate that conflict and assure people that their company is operating safely?
Jun 29, 2020
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jun 25, 2020
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management and Public Affairs Management.
Jun 25, 2020
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Whether you're currently a member or not, join us for this free member orientation webinar to get up to speed about all of the Council’s major services, with an emphasis on what’s available for you in Europe.
Jun 24, 2020
You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Jun 23, 2020
Measuring your political efforts in a way that non-public-affairs functions can understand is critical to demonstrating the impact of your PAC and advancing your organization’s advocacy goals. And in an environment of increased skepticism around corporate political involvement, how you communicate with donors and eligibles is more important than ever. Learn how to tangibly demonstrate success to your internal and external stakeholders and show why a strong PAC is crucial to your organization. This program is eligible for 1 PAC credit towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jun 17, 2020 -
Jun 18, 2020
Effective public speaking is a critical component of the public affairs professional’s skill-set. This applies even today, when public speaking is mainly restricted to online appearances. In 2 x 2-hour virtual workshops we will show you how to adapt to the challenges of this environment and speak effectively online.
Jun 16, 2020
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 Compliance credits toward the Certificate in PAC & Grassroots Management, 2 Compliance credits toward the Certificate in Government Relations and Lobbying and 2 Compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Jun 10, 2020
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 04, 2020
January 31st marked the official departure of the United Kingdom from the European Union, and inaugurated a new phase in the relationship between the two sides. Where do the negotiations stand amid the COVID-19 uncertainty? What are the scenarios, challenges and opportunities ahead for public affairs teams? How should your organization position itself and influence this process?
Jun 02, 2020
No matter your industry or location, navigating the global public affairs landscape can be challenging. The Council is here for a global Q&A.
May 27, 2020
Covid-19 has disrupted where and how we work, but it doesn’t have to upset the connections you have with your employees. Keeping internal communications strong during the evolving phases of a pandemic can be challenging as organizations attempt to manage a remote workforce while making preparations to reenter the office. Our webinar will detail how to support a dialogue with employees that are now working from home, maintain the trust of workers on the front lines and continue to provide engaging content for your most important audience. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 27, 2020
Join us for a special webinar in partnership with Inside Elections. Learn how to develop true relationships with key stakeholders and build loyalty to you and your organization. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
May 26, 2020 -
May 28, 2020
Designed for EU public affairs professionals, this series of 3 x 1.5-hour online workshops will focus on the practical aspects of EU decision-making, how to influence it, and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2020.
May 26, 2020
The COVID-19 pandemic has had a strong impact on the job market. What are the main trends for public affairs professionals and organizations looking for new talent? How can professionals in Europe adapt their career development plans, leverage their network and succeed in a new reality?
May 21, 2020
Join us for our annual briefing on Canada to learn more about the public affairs landscape, how it has changed over the last year and where it’s heading under the Trudeau administration. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 19, 2020
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. We will also share tools for demonstrating why government relations is an essential part of navigating the COVID-19 crisis. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Core Credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 19, 2020
The global Covid-19 restrictions have placed a premium on an organization’s ability to use its digital communication toolkit to engage with stakeholders. Join this virtual conversation to hear lessons learned and good examples of communicating during turbulent times, and practical tips for preparing a successful strategy for a ‘new normal’ - and for the next crisis.
May 14, 2020
We’ve been adapting to the effects of the COVID-19 pandemic for multiple months and can now draw a set of best practices from the experience. What lessons have we learned about how to lobby and execute advocacy campaigns during a time of crisis? How do these lessons apply to our work when we return to in-person meetings and events? How can we gear up our advocacy strategies for the rest of 2020? Our panel of experts will share their insights and answer additional audience questions during this webinar. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management, 1 Specialization credit toward the Certificate in Government Relations and Lobbying and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 13, 2020
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 12, 2020
Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. It’s also how organizations can shift operations and find partners to fight back against a deadly pandemic. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.
May 12, 2020
The public affairs profession is just starting to gain traction in Japan. Join us for a briefing that will help define the landscape from a Japanese perspective, as well as cover best practices when operating in the region. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 12, 2020
Are you tired of issue fatigue and low engagement? Join us to learn how to build a sophisticated association or corporate grassroots program that goes beyond just fly-ins and action alerts. This program is eligible for 2 Grassroots elective credits towards the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 07, 2020
Voter education and GOTV efforts are bedrock to PAC and grassroots programs, but the current COVID-19 quarantine conditions create what might seem like an impossible hurdle. You’ll learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020, plus how you can pivot your plan during times of quarantine and other crises.
Apr 30, 2020
Everyone’s work lives have been impacted by the global COVID-19 health crisis, your association now has to continuously provide the best information and guidance to your members. The current situation has highlighted the importance of a crisis communications plan for associations whose members are currently heavily relying on them as a trusted resource. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 29, 2020
There’s never been a more important time for your organization to have a strategic issues management process in place. Large-scale crises like the current COVID-19 pandemic show just how critical it is to be prepared. Join us to learn how your public affairs team can anticipate issues – even the really big ones – and tackle them before they become bigger challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management, 2 Elective credits towards the Certificate in PAC and Grassroots Management and 2 Specialization credits toward the Certificate in Government Relations and Lobbying. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Apr 29, 2020
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 3 Specialization credits toward the Certificate in Government Relations and Lobbying. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Apr 29, 2020
Aligning your public affairs and communication strategies and planning for future scenarios is more important than ever in a time of crisis and uncertainty. Join this online discussion to hear the views of fellow practitioners on how they have adapted their strategies to the COVID-19 constraints and how they’re preparing for a post-lockdown ‘new normal’.
Apr 28, 2020
Are you taking advantage of the Council’s online community platform? Council Connect is where you can network, idea share, and troubleshoot with your peers in the public affairs profession. It is also home to an extensive resource library available for you to browse and download in real time. During this webinar, we will introduce you to all of the benefits of Council Connect and demonstrate how to use the platform and get the most out of your experience.
Apr 23, 2020
Though it may seem counterintuitive, now is actually a smart time to tend to your professional network and revisit your career plan. By taking time today to focus on you and your career, you’ll set yourself up for success tomorrow. Career development does not have to come to a standstill as we deal with the challenges of a work environment impacted by COVID-19. Join us for a webinar with leading career and executive coaches who will offer advice on keeping your network and career options strong despite volatile market conditions.
Apr 16, 2020
In recent weeks, our professional lives have completely shifted as a result of the global COVID-19 crisis. This means rethinking everything about our work, including how we manage the PAC currently and strategize moving forward. As a center of best practices and information sharing, the Council has developed a comprehensive, broad spectrum understanding of how PACs are responding to the crisis and changing approaches during these uncertain times. During this webinar, we will share new outreach strategies with you and hear from PAC practitioners first-hand about their experiences navigating this crisis. Join us for a chance to ask questions, hear from others and share as we confront this challenging time together. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 14, 2020
The constraints imposed in response to COVID-19 are forcing European and global public affairs professionals to think creatively about how to navigate the ‘new normal’. Join this virtual panel discussion to hear how your peers are managing their teams, networks and daily work under confinement.
Apr 02, 2020
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Mar 30, 2020
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool, compiling insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Mar 26, 2020
Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Mar 25, 2020
Join us for our annual briefing on Brazil to learn more about the public affairs landscape and how public affairs practitioners are adjusting to the political, social and economic challenges under the administration of president Jair Bolsonaro. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 24, 2020
In recent weeks our world, our work and our profession have changed dramatically, but this is not the time to give up on your advocacy efforts. In fact, for many organizations, advocacy is now more important than ever. While in-person legislative meetings are not possible at this time, now you have the opportunity to get creative, and stand out, as you rethink your traditional Hill meeting. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 12, 2020
Join us for a briefing on Mexico to learn more about the public affairs landscape, how it has changed under President Andres Manuel Lopez Obrador and what to expect from the current administration’s upcoming political and economic agenda. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 11, 2020
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make it simple. Learn from the experts how to draw a blueprint for your organization’s digital strategy. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Mar 11, 2020
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 10, 2020
Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policy makers. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 3 elective credits towards the Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Mar 01, 2020 -
Mar 04, 2020
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Feb 28, 2020
Time and opportunities are limited when you lobby - so making a rapid and positive impact is essential to your success. Join this workshop to learn the skills, secrets and techniques to develop powerful messages and present your arguments persuasively.
Feb 26, 2020
Mission, vision and value statements make up the cornerstone of your organization’s communications portfolio. Developed and deployed correctly, these assets can shape company perception with the public, create contrasts with competitors and support employee engagement. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Feb 25, 2020
This interactive lunchtime workshop session will focus on the key stages in building a successful EU lobbying campaign and consider the current best practice balance between technology and human solutions.
Feb 21, 2020
Join us for a briefing on the European Union to learn more about the public affairs landscape. This webinar will feature insights on government relations best practices in the EU. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Feb 20, 2020
Creating trust between an organisation and its stakeholders is one of the primary goals of communication and public affairs departments. Yet today it presents unprecedented challenges as companies try to cope with phenomena like political uncertainty, media disinformation, and increasing expectations to “do the right thing”. Join us for a discussion and insights based on a concrete example from the food sector.
Feb 13, 2020
Everyone wants to be a “thought leader” — but few people and organizations succeed. That’s because real thought leaders gain credibility by lending their expertise to serve the public interest, not just their personal agendas. This popular workshop will teach you how to share your knowledge, build your reputation and earn a seat at the public policy table! This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Feb 13, 2020
Join the State Government Relation Network’s inaugural Networking Happy Hour! Celebrate (or commiserate) the start of the 2020 state legislative sessions while networking with fellow SGR professionals. This event is open to all and will feature free drinks and bites.
Feb 13, 2020
Digital tools, channels and methods are increasingly helping public affairs professionals be more effective in their work. Join this webinar to learn about best practice, recent success stories, and what lies in store in 2020 and beyond.
Feb 12, 2020
Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us for our annual workshop to hear strategic advice and case studies from the "best in class" on predicting, preparing for and solving the most common global public affairs challenges. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Feb 12, 2020
What perspectives are missed when public affairs teams aren’t representative of the communities in which they operate? How can organizations develop policies to foster a culture of conscious inclusion and diversity? This workshop will provide a safe and facilitated discussion to help participants discover how to get a better view of themselves, their workplace and our society. Participants will leave with tools to build a more inclusive and supportive workplace. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Feb 11, 2020
The public affairs profession is advancing in Central Europe, becoming increasingly sophisticated as the relationship between business and politics becomes more complex and challenging. Join us for a briefing that will help define the public affairs landscape in Poland, the Czech Republic, Hungary, Romania and Croatia, as well as cover best practices when operating in the region. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Feb 03, 2020 -
Feb 06, 2020
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Jan 29, 2020
With dozens of standards and reporting metrics, organizations need to determine what data they need to collect and analyze for an effective CSR strategy. Our workshop will show you how to figure out what frameworks work for your organization. With the right measurement strategy, you’ll be able to move beyond just measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jan 23, 2020
There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate, and mitigate political risk through proven strategies and tools. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the certificate in PAC and Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jan 22, 2020
Election years are anything except business as usual, and your lobbying strategies should be planned accordingly. Hear tips and tricks to ensure your message isn’t lost in the noise. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jan 16, 2020
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management and Public Affairs Management.
Jan 15, 2020
Spend your time securing legislative victories – not dealing with the state ethics commission. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jan 06, 2020 -
Jan 09, 2020
The Council’s flagship leadership program for senior-level public affairs professionals. For over 30 years, we’ve brought together world-class faculty and top public affairs practitioners to address emerging political, economic, social and technology issues.
Dec 17, 2019
How can your organisation’s leadership influence senior political decision-makers? How to get your message across in a way that advances your interests and draws the approval of your stakeholders? Join this high-level roundtable to gain insights from senior and experienced practitioners into the art & science of persuasion and influencing.
Dec 12, 2019
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 12, 2019
Crises happen – are you prepared?
Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 11, 2019
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 10, 2019
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 09, 2019
Are you protecting your member's data properly? with GDPR, CCPA and a host of other regulations set to be enacted regarding data privacy and security, associations must be extremely careful when handling sensitive data. Please note: All attendees must be members of the Council's Association Network. If you would like to attend and are not yet a member of the Association Network, please contact John Kasander (jkasander@pac.org) and request to be added.
Dec 05, 2019
Your PAC has a compelling story but does your content reflect that? Learn to create lasting visuals, videos and infographics to inform and excite your eligible community. From distilling complex financial data and describing “eligible participation,” we’ll help you create material that concisely explains the role of your PAC and encourages involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 04, 2019
Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Dec 04, 2019
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2020.
Dec 03, 2019
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space.
This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Dec 03, 2019
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Dec 03, 2019
Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign. Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.
Dec 02, 2019
Whether you are building it from the ground up, revamping it, or just refreshing your grassroots program, join us for a webinar where we outline the building blocks of an effective grassroots advocacy program. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Nov 26, 2019
As this year’s EU institutional changeover takes shape, public affairs professionals will be looking at engaging with new interlocutors in Brussels and beyond. Join this roundtable to hear more about how to engage with your organisation’s key EU interlocutors — ethically and effectively.
Nov 25, 2019
All European lobbyists and advocacy professionals want to have more influence on shaping policies. This can be challenging in the digital world where online impact is often hard to measure.
In this webinar, we’ll examine how you can assess your digital influence using the so-called “D Scale”. We’ll discuss how to measure, learn from and increase the impact of your communication and advocacy efforts on the digital landscape.
Nov 21, 2019
Please Join the Council and your colleagues in the sustainability and social responsibility space to share ideas, meet and build new professional relationships, and for a lively discussion of The Battle to Do Good: Inside McDonald's Sustainability Journey, by Bob Langert. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Nov 21, 2019
Are you looking to have a stronger impact on your organisation, improve your leadership skills, or simply contemplating your next career move? Join this discussion to hear sound advice and proven tips on what are the skills and competences that make a successful lobbyist, and how to plan your professional development.
Nov 14, 2019
Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 14, 2019
Running a project doesn’t need to mean more work. Done right, it can mean less. Acquire and apply project management techniques for running public affairs initiatives.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Nov 13, 2019
Did your consultants do what you hired them to do? Learn and hone the skills necessary to turn working relationships into results-driven partnerships – and consultants into an extension of your team. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Nov 07, 2019
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged PAC board, strong bylaws that guide your activities and smart budgeting. This workshop will help you develop all three. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 07, 2019
Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management understands and appreciates, and that captures the impact of your function’s work. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Nov 06, 2019
This workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Oct 30, 2019
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop will show you how to locate and train employees to take on these essential communications and outreach roles. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 30, 2019
Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 24, 2019
What happens to us and our public affairs teams when we operate with bias or a lack of inclusion, even if it’s unconscious? What perspectives do we miss?
This workshop will help you develop the skills to recognize bias and practice conscious inclusion. Through safe and facilitated conversation, we’ll broaden perspectives to help participants get a better view of themselves, their workplace and our society. Participants will learn how organizations can develop policies to enhance appreciation of diversity and boost employee engagement. Participants will leave with tools that can immediately use to build a more inclusive, supportive public affairs team and workplace. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Oct 22, 2019
Interested in learning how to get the most out of your PAC membership, or in knowing more about all the benefits of becoming a member?
Join us for this member orientation to get up to speed about all of the Council’s major services, with an emphasis on what's available for you in Europe.
Oct 17, 2019
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full-day deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Oct 16, 2019
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 16, 2019
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a strategic plan to get you there. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 14, 2019
Planning and implementing public affairs campaigns is an increasingly complex exercise. Yet an integrated and well orchestrated campaign will strengthen your reputation, advance your policy goals and distinguish you from competitors in a crowded policy-making environment. Learn campaign design best practices and boost your strategic public affairs skills.
Oct 11, 2019
Effective public speaking is a critical component of the public affairs professional’s skill set. A persuasive speech is not just about crafting the right message - it’s also about delivering it in the right time, place and format. This workshop will show you how to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals.
Oct 10, 2019
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 10, 2019
A legislative body may pass a law, but regulators give the law its teeth. Learn and hone tested strategies and tactics for influencing regulation and rulemaking in a way that’s helpful for your organization. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Oct 08, 2019
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 02, 2019 -
Oct 04, 2019
Enhance your understanding of public affairs from the Washington perspective. Understand how policymaking works, who influences trends, and how to apply best practices to make your public affairs strategy successful inside the beltway.
Oct 02, 2019
Join the Public Affairs Council for a Networking Happy Hour hosted by the Political Involvement Network on our Washington, D.C. office rooftop. Connect with your colleagues and other members of the Council while enjoying complimentary beverages and appetizers.
Oct 02, 2019
Crises happen when you least expect. Is your organization ready to handle them and engage in difficult conversations with your audiences online? How do you manage, increase and (if needed) rebuild trust through digital communication tools?
Sep 24, 2019
Corporate political involvement continues to be in the spotlight with candidates rejecting corporate PAC contributions or outside groups highlighting corporate values and how they measure against political involvement. Join a roundtable of your political affairs peers to share experiences navigating these pressing issues.
Sep 23, 2019
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Sep 19, 2019
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 18, 2019
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and help you prepare your advocates for success. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 17, 2019
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 17, 2019
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization’s digital strategy from the experts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Sep 12, 2019
Consultants often act as an “additional arm,” helping to overcome unexpected challenges and achieve strategic goals. Learn to get the most from your partners. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 12, 2019
Public affairs professionals are under constant pressure to measure the impact of their activities and demonstrate value — to members, the board, corporate leadership, and many others. What can you learn from your Brussels-based peers on measuring impact and demonstrating results?
Sep 10, 2019
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.
Sep 10, 2019
PAC charitable match is consistently ranked one of the most effective benefits for attracting eligibles to join the PAC. Successful PAC match programs can provide additional motivation for eligibles to support both their political and charitable interests. In this webinar, hear case studies from best-in-class PACs using charitable match to boost their fundraising and participation. This program is eligible for 1 PAC credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 05, 2019
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Sep 05, 2019 -
Sep 06, 2019
Today more than ever, the public affairs function crosses disciplines, organisational roles and geographical boundaries. Public affairs professionals have to act strategically, with a keen understanding of global business risks as well as the surrounding socio-political environment. Join our roundtable in Berlin or in Brussels to hear more about managing political risk, recent trends in global public affairs, and what’s in store for businesses in the years to come.
Sep 04, 2019
Quarter 3 report filing deadline is approaching. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Aug 28, 2019
Women make up much of the public affairs community, but they still often find the road to success to be a rocky one. Communicating effectively is one of the most important skills for a successful and reliable leader. Your leadership skills help to maximize efficiency and aid in your ability to achieve organizational and professional goals.
Aug 22, 2019
Interested in learning how to grow your professional credentials with the Council? Tune in to learn more about our professional certifications in PAC & Grassroots Management and Public Affairs Management.
Aug 21, 2019
This webinar will show you how to recognize and address key organizational dynamics that influence job effectiveness, at any level of experience. We will highlight the critical relationship between workplace culture and job performance to drive high-value contributions in any position.
Aug 14, 2019
Networking is about building relationships and trust, not just exchanging business cards or connecting on LinkedIn. Building your connections and expanding your relationships provides an opportunity to advance your skills as a public affairs professional.
Jul 24, 2019
Demonstrating digital's return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns. This program is worth one Grassroots Specialization credit toward the PAC & Grassroots Management Certificate. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 23, 2019
Factsheets can only go so far. Compelling visual narratives can help explain complicated concepts, answer common questions, and persuade skeptics. Our webinar will show you strategy needed to develop effective multimedia content and the tools you can use to create it. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 18, 2019
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 17, 2019
Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations expert will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 16, 2019
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval, often pose challenges in growing PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect your PAC’s activities and campaigns. Gain an overview of those compliance requirements, how to navigate them and grow your PAC all at once. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 15, 2019
Every organization needs an international strategy that can quickly adjust to emerging opportunities and global political, economic and social threats. Join expert presenters and discuss how companies can predict and pivot to address these emerging challenges. This program is worth 1 Core Credit toward the Public Affairs Management Certificate. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Jul 10, 2019
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose. Public speakers need to understand that every message has a time and a place. This workshop will show you how to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 10, 2019
The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared?
• A total of 167 statewide ballot measures were on 2018 ballots in 38 states
• Some ballot measure campaigns cost more than $78 million
Learn tested strategies and tactics for using ballot initiatives to advance and defend your policy and regulatory agenda. This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jul 10, 2019
The European elections of May 2019 brought changes and new faces to the European Parliament. Join us at this roundtable to gain fresh insights into who are the new MEPs of the 2019-24 legislature, what are the main political trends, and how to engage with new interlocutors.
Jun 27, 2019
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 27, 2019
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Jun 26, 2019
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 26, 2019
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jun 25, 2019
The EU budget finances projects in a wide range of areas: from innovation, digitalization and research, to natural resources and the environment, competitiveness, regional development and agriculture.
Join this webinar to learn what projects are financed by the EU, and how your corporation or association could access funding opportunities.
Jun 20, 2019
Please join your PAC and political affairs colleagues for a roundtable discussion on diversity and inclusion as it relates to working in the political realm.
Jun 11, 2019
Evidence-based policy-making is the critical driver for Better Regulation in the EU. Impact assessment can be a valuable tool for public affairs teams when reaching out to EU legislators and policy-makers. How does impact assessment work, what are the main tools and methods used, and how can they help you maximise your advocacy efforts and achieve your policy goals?
Jun 06, 2019
As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the crowd. In-person legislative meetings done right build meaningful relationships and can lead to impactful policy change. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jun 05, 2019
Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to work for organizations that have purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, your employee engagement and the environment you operate in. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 29, 2019
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 23, 2019
Join us for our annual briefing on Canada to learn more about the public affairs landscape and how it may change in the coming months. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 23, 2019
Join us for our annual briefing on Canada to learn more about the public affairs landscape and how it may change in the coming months. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 22, 2019
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 22, 2019
To err is human, but in the world of public affairs not every organization gets forgiven. So how can organizations come up with a divine strategy to make amends? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an incident and its response have affected organizational reputation. This program is eligible for 1 elective credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 16, 2019
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management . As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 16, 2019
In today’s rapidly globalizing business environment, companies are seeing a greater need for a clear, strategic, corporate foreign policy. This term aligns the core competencies of public affairs, including government affairs, corporate responsibility, media relations and risk management under one cohesive strategic plan.
This program is eligible for 2 core credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 16, 2019 -
May 17, 2019
The Brussels study tour is a unique opportunity for public affairs senior executives to have a first-hand immersive experience in the European Union’s public affairs, advocacy and lobby environment right before the May 2019 European Parliamentary elections.
May 15, 2019
Disinformation and ‘fake news’ have launched a new era in relationships between corporations and citizens. Understanding how perceptions are formed, how trust is built and how risks are understood are challenges public affairs teams face every day.
Building on the success of previous summits, the Public Affairs Council will bring together over 100 mid- to senior-level government officials, corporate leaders, public affairs executives and engaging speakers to discuss strategies for addressing such challenges.
May 15, 2019
Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a critical state or federal victory: strategy, tactics, insider tricks and more. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
This webinar will be held on May 15, 2019. The recording for this program will be sent approximately one week after the date of the webinar. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
This webinar will be held on May 15, 2019. The recording for this program will be sent approximately one week after the date of the webinar. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
May 14, 2019
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language of business. Learn to command the attention of your audience by translating political risk and the value of governmental relations into business terms. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
May 08, 2019
Turkey is undergoing profound structural changes, yet it remains a strategic market for European and US companies. How can public affairs teams keep up with the latest developments and engage successfully with key decision-makers?
Apr 30, 2019
Political giving – from PACs to organizations themselves – is under increasing scrutiny. To improve their reputations and strengthen public opinion, many organizations are moving beyond the legal reporting requirements and operating with additional transparency in their decision-making processes. Join us and learn to build your own reputation through transparent political activities. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 24, 2019
As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that step, it’s essential to have an understanding of what to expect from a consultant and develop a plan to inform all parties of key metrics and goals. Our workshop will show you how to keep communications with vendors open and honest in order to make the most of your partnership. This program is eligible for 1 elective credit toward the Public Affairs Management Certificate program. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 23, 2019
Join us for a briefing on public affairs in Latin America, focusing on Brazil, Mexico, Chile and Argentina. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Apr 17, 2019
Oversight and investigations are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that effectively plan and a disaster for those that don’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while simultaneously avoiding missteps under oath. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Apr 16, 2019
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Apr 03, 2019
This workshop will approach storytelling from a new perspective with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Apr 03, 2019
The departure of the UK from the EU is uncharted territory for organizations in Europe and beyond. Making sense of the political uncertainties while planning early for post-Brexit scenarios are critical components of a successful public affairs approach. Join your peers to discuss how to make the most of your lobbying efforts in the context of Brexit.
Apr 02, 2019
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will continue. Now, more than ever, understanding how to execute strong regulatory advocacy programs is essential for organizations to protect their interests and advance their goals. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Mar 28, 2019
As the path forward for Brexit becomes clouded with more uncertainty, what might the final terms of the Brexit agreement look like for the U.K., the EU and other international stakeholders? As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 28, 2019
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Mar 28, 2019
The upcoming EU elections will influence EU policy and legislation for years to come. How does an EU trade association prepare for the challenges and opportunities before and after the vote? What are some of the key considerations for designing and implementing a strategy that can deliver? Join us for a discussion and insights based on a concrete case study.
Mar 25, 2019
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Mar 21, 2019
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2019.
Mar 20, 2019
“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Mar 20, 2019
You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
Mar 19, 2019
Finding new advocates or supporters for your organization can often be a challenge. Join us to learn how to fully leverage advocate acquisition platforms and build your base of support. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 19, 2019
Being a successful interest representative in Brussels is no easy feat. It requires public affairs professionals to be resourceful and resilient, and able to cope rapidly with the complexities and expectations of a constantly changing environment. What are the key challenges and opportunities for women lobbyists in Brussels?
Mar 14, 2019
Your public affairs team could work issues as they arise. Or the team could anticipate issues before they happen and work to minimize them before they become challenges. We’ll help you do the latter. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 13, 2019
Many successful CSR programs contain a charitable giving plan. Even more, well-designed and executed philanthropic initiatives can help organizations better engage with their communities and improve reputations. What are the structural, budgetary and strategic considerations organizations need to make before, during, and after launch? This webinar will share current best practices to help organizations maximize charitable impacts. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Mar 12, 2019
New Congress. First LDA filing. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Feb 27, 2019
Internationally-focused companies across different industries are more and more frequently faced with challenges that intersect business and diplomacy. In many cases, such scenarios turn public affairs into a “foreign minister” of their organization.
Feb 21, 2019
If content is king than context is queen. Data can help your organization target and optimize its advocacy and political involvement efforts, allowing you laser-like focus on your target audience. Join us to learn how a smartly built and administered database can help you win policy and regulatory battles. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 14, 2019
In this interactive webinar we will provide an overview of the newly issued Opening Doors in Brussels report. Our experts will then analyze and discuss some of the most pressing issues facing public affairs professionals working in the EU.
Feb 13, 2019
Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards and infographics. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Feb 13, 2019
With dozens of standards and reporting metrics for CSR and sustainability efforts, it’s easy for organizations to suffer analysis paralysis. What metrics will resonate with senior leadership? What data needs to be collected and what is already available? How do we turn these data points into a cohesive narrative and strategy? Our workshop will show you how to determine an appropriate measurement and reporting framework to help your organization move beyond measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 12, 2019
Learn about government relations that wins over third-party stakeholders, sways lawmakers and secures votes in our Impact Series. Each webinar deep dives on a government relations effort that won a critical state or federal victory: strategy, tactics, insider tricks and more. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Feb 12, 2019
Join the Political Involvement Network (PIN) for our Vino and Valentines Happy Hour for an evening of networking, conversation and drinks with your fellow public affairs professionals.
Feb 12, 2019
Join the Political Involvement Network (PIN) for our Vino and Valentines Happy Hour for an evening of networking, conversation and drinks with your fellow public affairs professionals.
Jan 24, 2019
Integrating global public affairs management best practices and trends is essential to making your function indispensable to your organization and strengthening your international presence. Join us for our annual workshop to hear advice and case studies from "best in class" functions on the most common global public affairs challenges – and how to solve them. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jan 23, 2019
Be the team member who calls your boss with a legislative victory – not the one who calls and says the state ethics commission is on your case. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 22, 2019
Measuring your political efforts in a way that non-public affairs professionals can understand is critical in demonstrating the influence of your PAC on advancing your organization’s advocacy goals. Communicating the PAC’s impact to your PAC donors and eligible community as a whole also generates an appreciation and support for its work. Learn how to convey to your internal and external stakeholders why a strong PAC is crucial to your organization’s success. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 core credit toward the Certificate in Public Affairs Management.
Jan 15, 2019
Once the crisis hits, it’s too late. Proactive public affairs professionals should prepare now for the crisis that will eventually – and inevitably – come. Having a detailed crisis communications plan and forecasting potential impacts is essential in the 24-hour news era. Our expert panelists will explore what it takes to weather the storm and maintain your organization’s reputation when it’s in the spotlight. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Dec 13, 2018
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Dec 13, 2018
Although a corporate crisis is more severe than a controversy, a new study from the Public Affairs Council shows the U.S. public perceives them similarly. President Doug Pinkham will discuss which problems cause Americans to boycott a company, post negative comments or call for more regulation.
Dec 12, 2018
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 11, 2018
Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right way and being able to respond to any question is critical to gain support. If you’re looking for best practices and new ideas on how to move your PAC forward, join us for insights on what message to share, where to share it and how to get your eligibles excited and motivated to give. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 06, 2018
Join the Public Affairs Council and fellow young professionals for a wine tasting event to wind down, network and enjoy some tasty wines!
Dec 05, 2018
“The Rise of China” is a phrase that has become more commonplace over the last decade. What is the economic and political reality of this phenomenon, and how will it continue to affect global business? Join the Council for a briefing on what the public affairs landscape in China looks like, as well as expert commentary on strategy and best practices, recent trends, and the region’s outlook for growth, power and influence.
Dec 04, 2018
Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and shape the debate. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Dec 03, 2018
With 110 million views and over one million social media engagements, the global launch of VELUX’s recent marketing campaign, ‘The Indoor Generation,’ has brought VELUX’s work to improve indoor climate across the world in national and EU legislation to the masses.
Find out how they did it.
Nov 28, 2018
Lobbyists must use integrated online and offline methods to position their companies in the run-up to the 2019 European Parliament elections. Using online ads, PR, monitoring and analytics tools to advance your cause will be vital to be an effective strategic communicator. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.
Nov 27, 2018
Digital communications are a critical component of the modern advocacy role. Join this interactive workshop to brush up your skills and learn more about the platforms, trends, tools, tactics and strategy of digital communications.
Nov 26, 2018 -
Nov 26, 2018
Join us for a series of complimentary, members-only state race debriefs as you wind down from the rush of midterms. In each of these hour-long webinars, we will feature a deep dive into key state races and the impact they will have in 2019 and beyond.
Nov 19, 2018
Join us as we unveil our Public Affairs Trend Lab on Thought Leadership, designed to demystify and define thought leadership, making it easier to execute – and to measure.
Nov 14, 2018
Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute an effective fly-in that stands out in a sea of fly-ins? Additionally, how do you maintain your advocates’ enthusiasm after they return home? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Nov 14, 2018
Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Nov 14, 2018
Being an interest representative is a challenging job in itself, while high expectations from business and limited resources oblige you to be resourceful and efficient. At this roundtable, Olivera Drazic Gaubert taps into her 20 years’ experience of representation in Brussels to share what has worked for her over that time.
Nov 08, 2018
Attend this free event for members featuring David Wasserman, House editor of The Cook Political Report and a frequent contributor to FiveThirtyEight and NBC News. Chuck Todd, host of NBC's Meet the Press, recently called David "pretty much the only person you need to follow on Election Night." He’ll discuss election winners and losers, likely leadership changes, policy issues in play, and the impact on 2020 and beyond.
Oct 30, 2018
Is your global function expanding? Latin America is a region ripe with economic opportunity, but many public affairs-specific challenges remain. Join our regional experts for a discussion of industry must-knows in the region.
Oct 30, 2018
This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of success, working with coalitions and alliances may be just what you need to stand out in the crowd. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 30, 2018
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Oct 29, 2018
The annual Public Affairs Pulse survey examines a wide range of topics related to business and government. This year’s findings reveal everything from the surprisingly low influence of President Trump’s tweets to growing public support for regulation to a majority of public support for PACs as a means of financing elections despite the trend of candidates not accepting PAC donations. Join Public Affairs Council President Doug Pinkham for an in-depth discussion of the findings and what it means for the profession.
Oct 25, 2018
As Congress passes legislation or a President delegates authority, it is up to the relevant agency to write the rules by which business and society will adhere to the law. On top of that, with each new administration and Congress there’s a process of writing and/or unraveling an extensive series of regulations. Before diving into the strategy of impacting the rulemaking process, join us to get a refresher on the fundamentals of the process.
Oct 25, 2018
How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global advocacy strategy and implementing effective campaigns in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Oct 24, 2018
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Oct 23, 2018
Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set the stage for a successful program. This half-day session will provide the key management principles necessary for building or strengthening the structure of your grassroots function. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 23, 2018
Successful PAC management often feels like running a business. Beyond their normal day-to-day demands, PAC professionals often juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or a first-time PAC manager seeking the lay of the land, join us to learn the key components of successful PAC management. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 19, 2018
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it, and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Oct 16, 2018
In this free to all webinar, two political analysts will present their forecasts regarding the outcome of the next European Parliament elections and the composition of the European Commission and Council after 2019.
Oct 11, 2018
Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a spreadsheet or looking to improve your database management skills, join us to hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact through optimization.
Oct 10, 2018
Virtually all grassroots, government relations and advocacy professionals will, at one time or another, run a training session at their fly-in entitled “The Do’s and Don’ts for Capitol Hill Meetings.” Once you stop debating how to spell Do’s, it’s time to decide what are the most important insights to discuss during that session. As industry experts, the Council is frequently called on to share best practices on this topic and, through this webinar, we’ll share those practices with you. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Oct 04, 2018
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 01, 2018 -
Oct 03, 2018
After last year’s success, we’re bringing the Study Tour back for a second round. Join us to enhance your understanding of public affairs from a Washington, D.C. perspective. After all, this is the city that helped define the “who” and “what” of this rapidly growing field.
Sep 20, 2018
This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Sep 19, 2018
Public policy making in the last decade has notably shifted from the federal level to the states. In the upcoming 2018 election, it is estimated that there will be between 150 and 200 statewide ballot measures and thousands more at the local level across the country. Join us for a webinar on how organizations can successfully plan, manage and ultimately win ballot measure campaigns. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Sep 18, 2018
Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Sep 18, 2018
Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement, continuous outreach and issues monitoring. But with hundreds of issues potentially impacting your organization on a daily basis, how can you make this process more manageable? This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Sep 17, 2018
GRI, DJSI, CDP, FTSE4Good, Good Guide, SASB, UNSDGs and the list goes on. As a public affairs, corporate social responsibility and/or sustainability professional you may know some of them better than others, but it’s always wise to pause once a year to reflect at a high level on the evolving world of rankings, raters and frameworks that impact your CSR and sustainability programs. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Sep 13, 2018
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association PAC Benchmarking Reports, corporations and associations both count peer-to-peer PAC solicitations among the most effective fundraising methods. Is your PAC program developing and leveraging peer champions? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 13, 2018
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 12, 2018
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a year-end contribution report in January. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Sep 12, 2018
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential: Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Sep 06, 2018
What are the latest trans-Atlantic trends and what do they mean for your international public affairs function? Join the Council for an International Network briefing that will cover the challenges and opportunities so far in 2018, and what to expect through the end of the year.
Aug 28, 2018
Join us as we review key findings from the Public Affairs Council’s 2017 Corporate and Association Benchmarking Reports as well as trends identified from around the community in the past year. During this webinar learn best practices and industry standards around PAC management, governance structures, solicitation methods, participation rates and more.
Aug 27, 2018
“To advanced degree, or not advanced degree” – is what many mid-level professionals ponder. For public affairs professionals, it’s an important consideration. With so many degrees and opportunities available, how do you determine if it’s worth it? Join us to hear perspectives from public affairs practitioners who chose to pursue an advanced degree and those who did not.
Aug 23, 2018
As a public affairs professional, you know that communicating value is more complex than it appears. You often need to be your own advocate in the workplace because advancement doesn’t just get handed to you. Knowing how to advocate for yourself and show your worth in the workplace is an essential skill for mid-level and senior-level professionals.
Aug 21, 2018
In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Outlined in it are a set of 17 aspirational goals that speak to the integration of economic, social and environmental development. Covering the gamut of issues from education and poverty to infrastructure and sustainable cities, experts predict that these sustainable development goals (SDG) will become increasingly prevalent as both a framework and a measurement tool to help companies assess the impact of their CSR-related initiatives. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Aug 09, 2018
LinkedIn is an invaluable tool for networking and maintaining professional connections. Knowing how to leverage your LinkedIn profile, whether you are job-searching or just looking to stay up to date on your networks, is essential in the world of public affairs. So much of our communication is done online, so your LinkedIn profile could be a catalyst for your future success.
Aug 02, 2018
Do you want to take your career to the next level? Or are you a supervisor or HR professional exploring options to expand your employees’ professional development? The Public Affairs Council’s guided curriculum is designed to help public affairs professionals expand their knowledge and build their leadership skills. If you’re interested in learning more about earning a professional certificate, this informational webinar will cover the requirements, application process and details of our Certificate in PAC and Grassroots Management and Certificate in Public Affairs Management. Each program follows rigorous courses focused on building core management best practices, compliance expertise, engagement with peers and thought leadership.
Jul 31, 2018
Augmented reality, virtual reality, immersive technology at events – at first it was just a concept, but today, organizations are using these technologies to better tell their story. Groups now use immersive content in many ways including in their annual reports, where they can engage their stakeholders in unique ways.
Jul 26, 2018
A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC and grassroots efforts, capturing your audience’s attention and explaining complex policy issues. Does your PAC or grassroots campaign tell a persuasive story? Do you use shareable visuals? Join us for this workshop to learn how you can create visuals that your audience will remember on any budget. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Jul 24, 2018
PAC surveys are an excellent tool to better understand how your eligibles and donors view the PAC. Surveys are an easy and convenient way to garner donor satisfaction, determine why eligibles haven’t joined the PAC, and understand what would motivate them to do so and more. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Jul 18, 2018
Why is Washington key to global public affairs? Join the Council for a webinar sharing insights to better understand how you can leverage Washington, D.C.-based resources in your global public affairs work.
Jul 17, 2018
The Federal Election Commission requirement that trade association PACs must obtain prior approval from its corporate members before soliciting them for PAC support presents unique challenges for trade associations in growing their PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Does your PAC struggle to obtain prior approval? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Jul 12, 2018
Recruiting and training great grassroots ambassadors is critical to elevating your program. But identifying your top advocates — those who will be your go-to contacts in the district — is easier said than done. How do you find your grassroots rock stars that will one day be your biggest advocacy champions? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jul 12, 2018
This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new regulations surrounding this unique environment. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
Jul 09, 2018
The Mexican general election is scheduled to take place on July 1, 2018. Which of the front-runners will resonate with Mexican voters – defiant Obrador or PRI’s Meade? How will the election results be affected by the tumultuous NAFTA renegotiation?
Jul 05, 2018
At this roundtable we explore stakeholder relation management from the point of view of a small and dedicated in-house team. We establish key principles of global stakeholder relations and highlight practical lessons that are applicable across sectors and industries.
Jun 26, 2018
Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. Plus, you’ll learn successful strategies for communicating that value to internal stakeholders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jun 26, 2018
In this webinar, which is free to all-comers, we will provide an overview of blockchain technology, and will describe potential and current use cases from a variety of industries, with an emphasis on implications of adoption of the technology for the public policy sphere.
Jun 25, 2018
The 2019 European Parliamentary elections are to be held in a year. What challenges will this bring from an advocacy viewpoint? How should your company, association or organization position itself to ensure your issue will be on the EU institutional agenda? How to best engage with current, outgoing and incoming MEPs?
The panel will explore ideas from various perspectives.
Jun 22, 2018
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Jun 21, 2018
Gain insight into how the International Copper Association (ICA) built their first global reputation campaign and how they continue to develop their brand.
Jun 20, 2018
Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations are spread throughout the country. Join us to learn how to improve your in-district engagement efforts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jun 20, 2018
Given the potential benefits of AI in public affairs, how can you harness data, use algorithms to map stakeholders or predict crisis, while also managing potential ethical issues?
Jun 12, 2018
The General Data Protection Regulation (GDPR) is now law and organizations should already have their compliance regimes in place. But for individual corporate or government affairs professionals, there are many practical questions that need to be addressed to continue to work effectively.
Jun 07, 2018
PAC practitioners receive dozens of fundraising invitation emails, calls from candidates, elected officials and their campaigns every day. Regardless of the size of your PAC, managing fundraising requests often takes valuable time and energy. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Jun 07, 2018
Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to have a strong understanding of who they are, where they can be found and what they care about. Gathering this information via a stakeholder mapping process gives you key data and insights to develop engagement goals and deliver ROI to your organization. A thorough map can also help you identify your strengths, spheres of influence, reach and gaps in engagement. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jun 01, 2018
How are NGOs able to drive the media agenda when corporations may fail even to get heard?
Why do campaigning NGOs get more media coverage than industry?
Why does business usually come off worst in fights with activists?
Find out what makes NGOs ‘tick’.
Understand the ‘secret sauce’ that makes them such effective policy influencers.
Learn from their methods to become a more effective campaigner and communicator.
May 30, 2018
At this roundtable, Ben Townsend, Head of EU Affairs for Japan Tobacco International, will share his experience of running a large, complex campaign related to the tobacco sector. Looking at the 4P’s of campaign management: Policy, Procedure, Politics and Perseverance, Ben will discuss the lessons learned from the campaign that are applicable to other sectors and issues.
May 24, 2018
As sustainability and corporate social responsibility programs become more core to the business, not to mention more national or global in scope, there’s an increased challenge on how to make sure they feel relevant to the employees, communities and people they serve at a local level.
May 22, 2018
When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting task. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
May 22, 2018
Almost a year before the European Parliament elections, officials in Brussels have been wargaming scenarios where the EU institutions are in a gridlock after the elections.
We will present proprietary research by Hanbury Strategy on estimating the composition of the future European Parliament, followed by a discussion on what this new composition would mean for Brussels power sharing.
May 18, 2018
How are NGOs able to drive the media agenda when corporations may fail even to get heard?
Why do campaigning NGOs get more media coverage than industry?
Why does business usually come off worst in fights with activists?
Find out what makes NGOs ‘tick’.
Understand the ‘secret sauce’ that makes them such effective policy influencers.
Learn from their methods to become a more effective campaigner and communicator.
May 15, 2018
Every successful advocacy strategy requires a keen focus on getting all stakeholders aligned and in agreement. Whether that’s managing the divergent agendas within a coalition, alliance or trade association membership or navigating the shifting political sands, finding alignment among key constituencies has never been harder – or more important. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
May 10, 2018
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
May 04, 2018
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
May 02, 2018
Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time and in the right place. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
May 02, 2018
Emerging industries are quickly re-shaping the economic and political landscape. From self-driving cars to alternative currency, to on-demand services and state-legal medical and recreational cannabis, governments, business, and industry have to keep up. As these products revolutionize the markets, the impacts are extensive in ways we might not even realize yet. Through it all, governments and companies face challenges to interpret or change existing laws and rules to meet changing consumer demands. Achieving this depends on creative communication strategies delivered by nimble public affairs leaders. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 26, 2018
An engaged PAC board comprised of individuals passionate about the PAC will position your program for success. Board members play an important role as not only strong contributors to the PAC, but ambassadors for engagement and solicitation efforts. Selecting strong board members and then leveraging their talent is an increasingly effective way to elevate your PAC program. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Apr 25, 2018
Join us for a full-day workshop with leading members of the digital advertising industry for an interactive session where attendees will receive an update on the latest tactics, strategies and best practices for making your advertising campaign a success. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Apr 23, 2018
Regulatory issues are usually handled by technical experts and lawyers, but strategic communication, government affairs and direct lobbying can have a major impact on their success. At this roundtable, we will explore ways the public affairs and regulatory teams can work together to strengthen your advocacy efforts.
Apr 16, 2018
There is no shortage of campaign requests for your PAC to host or attend a meet-and-greet event in an election year. Meet-and-greets can be a beneficial forum to introduce candidates and elected officials to your organization, educate them on policy issues impacting your company or association, as well as help make judgements for future support. Join us for a webinar on how to maximize candidate meetings, including tips for making the most out of the event and a checklist for planning, conducting and following up a meet-and-greet. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 12, 2018
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Apr 10, 2018
Don’t expect an end to the unexpected twists and turns of policymaking anytime soon, which means you need to be ready to advocate on any issue important to your company at a moment’s notice. Doing that requires that you’re already an expert on your business before you need to advocate. Additionally, having internal champions in business units is crucial to getting the intel you need to support your public affairs campaigns once they’re underway. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Apr 10, 2018
Whether you have a formal or informal approach to issues management, it is critical that you have some process to monitor, prioritize and manage issues. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Mar 28, 2018
The publication of the Edelman 2018 Trust Barometer, along with major changes in social, regulatory and business trends have made this senior-level discussion a must-attend event for honing your corporate or association strategy for 2018.
Mar 28, 2018
There’s a difference between a crisis and a controversy, and we’ve got the data to prove it. Join the Public Affairs Council and Morning Consult as we unveil new findings on how the public views both and how companies can keep a controversy from turning into a crisis.
Mar 27, 2018
While PAC bylaws are not legally required, they are a widely used tool for providing structured guidance and governing principles for PACs. Your bylaws can serve to outline key policies and procedures, help gain buy-in from board members or eligibles and provide a blueprint for difficult decisions. Join us for a webinar on how organizations can ensure their PAC bylaws serve to guide and strengthen the PAC program. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Mar 23, 2018
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it, and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Mar 22, 2018
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a mid-year contribution report in July. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 20, 2018
Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters, and connect with policy makers. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20, 2018
Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Mar 20, 2018
In the age of fake news, a shortlist of credible and trusted news sources can be influential and vital for advocacy efforts. Relationships with journalists matter now more than ever.
In this webinar we walk you through the journalist tribes of Brussels, explain the pressure they're under, and give practical tips for successful engagement.
Mar 08, 2018
Join us for an update on public affairs in Canada to learn more about the political, legislative and advocacy landscape in the region, as well as best practice recommendations for stakeholder engagement and influencing the policy-making process inside and outside of the government. Our presenters will discuss the must-know elements of Canadian public affairs, as well as current political and economic questions.
Mar 04, 2018 -
Mar 07, 2018
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Feb 21, 2018
A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in an increasingly rapid communications cycle. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 21, 2018
Continuing resolutions, fiscal cliffs, and the politics of shutdowns. Stan Collender, one of the foremost experts on the Federal budget, has seen it all. And he’s advised corporations, associations, industry and government through the turbulent waters throughout it all. His extensive knowledge makes him one of the few experts that understands how the budget process is supposed to work, how it’s actually unfolding, and what it all means for public affairs professionals.
Feb 21, 2018
With support from the Public Affairs Council, Ellwood Atfield recently produced comprehensive reports focusing on salary levels for public affairs professionals working in EU corporations and associations.
Mark Dober, the author of the reports, will present the current state of salary and incentive levels for mid- to senior-level staff in Brussels.
Feb 20, 2018
Setting up a new public affairs team and scaling up the capabilities is an exciting but difficult task. Hear how Marcel Halma, public affairs director at AkzoNobel, implemented a successful strategy that maximized their in-house capabilities.
Feb 12, 2018
Do you want to take your career to the next level? Or are you a supervisor or HR professional exploring options to expand your employees’ professional development? The Public Affairs Council’s guided curriculum is designed to help public affairs professionals’ expand their knowledge set and build their leadership skills.
Feb 05, 2018 -
Feb 08, 2018
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Feb 01, 2018
With support from the Public Affairs Council, Ellwood Atfield has conducted research and produced a report focusing on salary levels in EU corporate public affairs, particularly for executives working in Belgium. This event marks the launch of that report.
Feb 01, 2018
How can companies, NGOs and associations best advocate using data, social media, tracking tools and digital communications? Using case studies that include Brexit and lobbying campaigns we will focus on the latest European trends and successes in advocacy.
Jan 31, 2018
You won’t look good in orange. Even the best strategies mean little if they’re not carried out ethically. Stay on the right side of the law by being aware of the newest regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 30, 2018
An election year provides PAC professionals with an unmatched opportunity to expand the PACs footprint while demonstrating the value a strong political program brings to its connected organization. It also ushers in an increased awareness of the political environment among eligibles for the PAC to capitalize on. Lay the groundwork for success early by learning how to create a thoughtful, measured and innovative plan for expanding your PAC’s reach in this election year. This program is eligible for 3 PAC credits toward the Certificate in PAC & Grassroots Management.
Jan 30, 2018
The new year in public affairs starts here!
The Public Affairs Council and APCO Worldwide cordially invite you to drinks, conversation and networking with your fellow public affairs professionals.
Jan 30, 2018
One of the challenges public affairs managers face is to quantify the impact of their work and measure the ROI of the public affairs function. At this roundtable we will share international best practices that are applicable to the European public affairs arena.
Jan 24, 2018
Europe has seen a number of political and economic changes within the last year. What are the key considerations for an effective European Union public affairs strategy?
Jan 23, 2018
Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and reputation. Join us for this interactive workshop to discuss the challenges and best practices for creating and implementing a global public affairs plan. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Jan 23, 2018
Convincing advocates, policymakers and the public to all buy into your orgnaization's mission is critical to your advocacy campaign." Public affairs and communications professionals can increase engagement and sway supporters by creating influential and persuasive arguments. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jan 18, 2018
Motivating donors to invest in your PAC year after year is no easy task. Incentivizing long-term involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management.
Jan 16, 2018
Tracking issues on a global scale is one of the biggest challenges for those working in international public affairs. In the age of too much information and too little time, knowing what to pay attention to, filtering data and ensuring all business-relevant issues are captured and tracked is a big task. How can you make this more manageable? This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Jan 11, 2018
Celebrate the start of 2018 with the Political Involvement Network! Join us for conversation, networking and drinks with your fellow public affairs professionals. This event will include a cash bar - all are welcome to attend (regardless of Public Affairs Council membership)!
Jan 08, 2018 -
Jan 11, 2018
The annual Public Affairs Institute is the nation's premier educational and career-building program for senior-level public affairs professionals.
Dec 13, 2017
By January 1, 2018, organizations must elect to file lobbying reports using either the LDA or the IRC method, and they must use that method for the entire calendar year. There are major differences between the two in what must be tracked and reported. This program is eligible for 1 compliance credit toward the Certificate in Public Affairs Management and the Certificate in PAC & Grassroots Management.
Dec 12, 2017
Join us to learn how your organization can elevate its public policy positions through strategic, thoughtful campaigns, helping you succeed at the local, state or federal levels. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Dec 12, 2017
Organizations whether big or small are always trying to be more “strategic”, but too often that phrase rings hollow. Employees and their managers may feel that being more strategic is just a euphemism for doing more with less, but thinking strategically can actually push your organization and team forward.
Dec 12, 2017
Your public affairs function’s success in foreign markets depends on a carefully thought out cross-border strategy. In addition to reviewing model strategic plans, this webinar will cover the fundamentals of creating, implementing and managing that plan. This program is eligible for 1 core credit toward the certificate in Public Affairs Management.
Dec 11, 2017
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services. This session will be held via webinar.
Dec 07, 2017
Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can be great a great way to share your message with a wide audience and build support for your political engagement programs. But to be successful, your video development and distribution plans must be well thought out and, unsurprisingly, creative. This program is eligible for 1 elective credit toward the Certificate in PAC and Grassroots Management.
Dec 07, 2017
Data, digital ads, targeted content and apps have become vital parts of the European advocacy toolkit. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.
Dec 06, 2017
In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Join this webinar to learn more about The 17 SDG goals included in the framework, how these goals can create metrics against which your company can benchmark and assess ROI, and more. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Dec 06, 2017
The work of government relations practitioners can seem confusing to some internal audiences. Many have no idea how much reporting and tracking is required by the Lobbying Disclosure Act (LDA). Did your R&D team spend time helping your lobbyist write a briefing for an elected official? That time needs to be tracked. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Dec 06, 2017
On the eve of EUDAS 2017, join us for this half-day interactive session and learn the steps it takes to deploy an effective online advocacy program.
Dec 05, 2017
Keeping up with every issue that affects your organization — in each state and at every level of government — can be daunting. Organizations rely on their government relations teams to know when important legislative issues come before a committee, are up for a floor vote, or whether there are opportunities to influence law in the implementation phase. We can help you stay on top of that. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Dec 05, 2017
How has China progressed with its five-year plan in 2017 — and how should you adjust your global public affairs strategy to best align with government priorities? This webinar will highlight industry best practices, as well as key economic, social and geopolitical developments that should inform your public affairs decisions in China.
Dec 04, 2017
Hear from Nathan Gonzales, editor and publisher at Inside Elections as he provides an update on the current state-of-play in the 2018 midterm elections. Nathan will discuss key House and Senate races to watch, including recent ratings changes made in response to retirement announcements and other developments.
Training (Brussels): Activist Science – What is it, Why Does it Work, and How Should it be Answered?
Dec 01, 2017
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Nov 30, 2017
In this webinar, we’ll look at how to create employee ambassadors through engagement and communication, and how those ambassadors can help drive value to the business through improved outcomes and retention. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 30, 2017
The 2018 midterm elections will be here before you know it. PAC professionals will face increased demands on their time and resources, but will also have more opportunities to engage eligibles and donors. We’ll help you manage it all while also taking advantage of the chance to rally your PAC community around what is happening in the political world. This webinar is worth 1 credit toward the Certificate in PAC & Grassroots Management.
Nov 29, 2017
As we become more connected globally, cyber security matters to every industry. As such, public affairs professionals must monitor and address issues such as data protection and cyber threat response. What do you need to know to protect your company?
Nov 29, 2017
Business is planning for the next year in the last quarter of each year, and public affairs teams are no exception. In this roundtable, we’re going to discuss how to identify the priorities, KPIs, and action items for your government affairs and stakeholder work in 2018.
Nov 28, 2017
Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and identify targeted groups such as journalists, policymakers, bloggers, academics, activist shareholders and concerned citizens. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 22, 2017
Presence in key capitals around Europe is essential for effective advocacy. In this roundtable we examine how to coordinate across Europe, best practices for internal communication, and devising game plans for lobbying key European capitals as well as Brussels.
Nov 16, 2017
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
Nov 15, 2017
In this two-hour program, we will examine the important role communications plays in your public affairs strategy and how to create an integrated and comprehensive public affairs plan. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Nov 15, 2017
Finding creative ways to train your advocates on how to build relationships with legislators, talk about issues and share their stories is an ongoing struggle but critical to building momentum for your policy priorities. Doing it well not only makes your advocacy efforts more effective but helps provide value to your advocate community. This program is eligible for 1 credit toward the Certificate in PAC & Grassroots Management.
Nov 15, 2017
Lobbying on controversial or politically heated issues is never easy, and even agreeing on what may be classed as controversial is becoming more and more difficult. In this roundtable we will discuss how to embrace adversity when facing these difficult situations.
Nov 14, 2017
Whether you are just getting started or have been reporting for years, we’ll take a fresh look at the Global Reporting Initiative (GRI) and, in particular, how it intersects with your public affairs objectives related to public policy, stakeholder engagement, transparency, reputation management and delivering value to the business. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 14, 2017
With the Global Reporting Initiative’s G4 update, materiality became a more prominent feature to help companies better assess what to report and why. This workshop will dive into managing an effective materiality assessment and leveraging the results to improve the strategic alignment of your CSR, sustainability and public affairs initiatives. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 14, 2017
What does a stellar government relations team look like? The new political landscape provides an opportunity to showcase your team and their effectiveness at the federal and state levels. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Nov 09, 2017
Brexit negotiations are underway but they are going far from smoothly. In this multi-player political drama nothing is certain until it’s happened. At this roundtable we will discuss the state of play of negotiations and how Brexit is affecting EU/UK relations, businesses and the political dynamics in the EU27.
Nov 08, 2017
Creating a plan to be open and transparent can help build trust with your donors and eligibles. Beyond being just a donor benefit, sharing information via newsletters, educational events, website updates and annual reports helps inform your PAC eligibles about what’s at stake and why your PAC is important. This webinar is eligible for 1 credit towards the Certificate in PAC & Grassroots Management.
Nov 07, 2017
From initial strategy to implemented tactics, a seasoned public affairs practitioner will walk you through a case study of an effective international public affairs campaign with practical lessons you can apply to your own international public affairs work. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Nov 02, 2017
Do you have sound compliance procedures in place? Do they minimize risk? Managing risk helps protect your organization’s reputation and revenue, so make sure you stay compliant and meet reporting deadlines. This program is eligible for 1 compliance credit toward the Certificate in PAC and Grassroots Management and the Certificate in Public Affairs Management.
Nov 01, 2017
Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your next public policy battle. Join us to hear from associations and corporations who have successfully used grasstops advocates and key influencers to support their advocacy efforts both in-person and online. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 30, 2017
Whether you’re giving a presentation to leadership, making a policy proposal or simply leading a team meeting, it’s important to be prepared. Opportunities to present in front of key stakeholder groups and facilitate meetings are frequent and varied in the public affairs community. Join us for this webinar to learn how to engage your audience, convey your point and leave your participants with a lasting impression.
Oct 26, 2017
Interested in learning how to get the most out of your Council membership? Join us for a member orientation luncheon in our Washington, D.C. office to get up to speed about all of the Council’s major services.
Oct 26, 2017
Whether you call it a fly-in, advocacy or hill day or legislative conference, your event — if planned well — can be eye-opening to your advocates. These crucial advocacy events show your organization leadership and employees the impact of their work, while helping ensure your government relations department builds lasting relationships with legislators. This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 25, 2017
Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. Ensure you are prepared to represent your company effectively when regulatory debates intersect with your key issues and business. This program is eligible for 3 elective credits toward the Certificate in Public Affairs Management and 1 credit toward the Certificate in PAC and Grassroots Management.
Oct 25, 2017
European associations and companies often have complex or complicated relationships with NGOs. Constructive dialogue while challenging each other with real issues is however possible. In this roundtable we explore how that is done and what can be achieved together.
Oct 24, 2017
The 2017 Public Affairs Pulse Survey will soon be released with insight on how Americans feels about major companies, government and politics. This complimentary event for members will give participants a deep dive into the Pulse findings.
Oct 23, 2017
While many other social media channels have seen significant growth in recent years, Facebook still laps the field. Public affairs professionals should stay current on how they can use Facebook and its sister platform, Instagram, to increase advocacy engagement or grow awareness around your crucial public policy issues. This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 20, 2017
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Oct 19, 2017
There are countless new, interactive and compelling ways to share your message and many of those tools will improve program awareness, support, and ultimately provide greater ROI from your reporting efforts. This webinar will dive into today’s communication trends for leveraging your CSR and sustainability report for stakeholder engagement. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Oct 19, 2017
Being present in Brussels is often hard to sell to management. It can be difficult to justify the cost or the activity if it is not seen as supporting the business. You shouldn’t need a crisis or an EU fine to convince your leadership of why an EU office is important.
Oct 18, 2017
At this session, we’ll delve into key grassroots advocacy planning and management topics to help you build a comprehensive and sound foundation for running a successful advocacy program. Speakers will delve into both annual planning as well as how to achieve long-term growth in your program. They’ll discuss goals and metrics, resource allocation, leveraging internal functions and building an effective communications plan. This program is eligible for 2 grassroots credits towards the Certificate in PAC & Grassroots Management.
Oct 18, 2017
Join us to learn the critical components to a successful PAC plan going into 2018 and beyond, including an in-depth discussion which strategic elements can take your PAC to the next level. We’ll focus on how to build a structure that is not only doable but sustainable. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Oct 17, 2017
Join leading election law expert Ken Gross for a full-day overview of the top legal and compliance issues facing your public affairs programs. In this seminar, hear about all of the rules that apply to PACs, corporate political contributions, gift rules and ethics, pay-to-play and lobbying at the state and federal level. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and the Certificate in Public Affairs Management.
Oct 17, 2017
Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage advocates, recruit supporters, and connect with D.C. influencers. How can you best use LinkedIn for public affairs? This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
Oct 12, 2017
Find out the best ways to go beyond your employee base or membership to engage advocates who care about your issues — and who lawmakers want to hear from. This webinar is worth 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Oct 10, 2017
Twitter is an important tool for identifying key opinion leaders and building online relationships with important stakeholders. It’s also the ideal platform to build excitement around events and share instant updates and news with your followers. How can you best use Twitter to your advantage? This program is eligible for 1 credit toward the Certificate in PAC and Grassroots Management.