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Carolyn Darville
Events Associate
202.787.5976 | email

Nov 21
Are you looking to have a stronger impact on your organisation, improve your leadership skills, or simply contemplating your next career move? Join this discussion to hear sound advice and proven tips on what are the skills and competences that make a successful lobbyist, and how to plan your professional development.
Nov 21
What happens to us and our public affairs teams when we operate with bias or a lack of inclusion, even if it’s unconscious? What perspectives do we miss? This workshop will help you develop the skills to recognize bias and practice conscious inclusion. Through safe and facilitated conversation, we’ll broaden perspectives to help participants get a better view of themselves, their workplace and our society. Participants will learn how organizations can develop policies to enhance appreciation of diversity and boost employee engagement. Participants will leave with tools that can immediately use to build a more inclusive, supportive public affairs team and workplace. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Nov 25
All European lobbyists and advocacy professionals want to have more influence on shaping policies. This can be challenging in the digital world where online impact is often hard to measure. In this webinar, we’ll examine how you can assess your digital influence using the so-called “D Scale”. We’ll discuss how to measure, learn from and increase the impact of your communication and advocacy efforts on the digital landscape.
Nov 26
As this year’s EU institutional changeover takes shape, public affairs professionals in Brussels will be looking at engaging with new interlocutors in the European Parliament and the European Commission. Join this roundtable to hear more about how to engage with your organisation’s key EU interlocutors — ethically and effectively.
Nov 27
Creating trust between an organisation and its stakeholders is one of the primary goals of communication and public affairs departments. Yet today it presents unprecedented challenges as companies try to cope with phenomena like political uncertainty, media disinformation, and increasing expectations to “do the right thing”. Join us for a discussion and insights based on a concrete example from the food sector.
Dec 02
Whether you are building it from the ground up, revamping it, or just refreshing your grassroots program, join us for a webinar where we outline the building blocks of an effective grassroots advocacy program. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Dec 03
Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign. Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.
Dec 03
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space. This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Dec 03
No advocacy agendas exist in a vacuum. Achieving success for your goals often requires understanding, and engaging all available stakeholders in your policy space. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Dec 04
Professionals writing for public affairs wear many hats: promoter, defender, explainer, and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their coalition or cause. Our public affairs writing workshop will teach you how to improve your prose and burnish your thought leadership credentials. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Dec 04
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2020.
Dec 05
Join us for a briefing on public affairs in Asia, focusing on China and India.
Dec 05
Your PAC has a compelling story but does your content reflect that? Learn to create lasting visuals, videos and infographics to inform and excite your eligible community. From distilling complex financial data and describing “eligible participation,” we’ll help you create material that concisely explains the role of your PAC and encourages involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Dec 09
Are you protecting your member's data properly? with GDPR, CCPA and a host of other regulations set to be enacted regarding data privacy and security, associations must be extremely careful when handling sensitive data. Please note: All attendees must be members of the Council's Association Network. If you would like to attend and are not yet a member of the Association Network, please contact John Kasander (jkasander@pac.org) and request to be added.
Dec 10
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 11
It’s coming: The deadline for your organization to file lobbying reports using either the LDA or IRC method. The two systems have major differences in what’s tracked and reported. Understand the differences now. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Dec 12
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Dec 12
Crises happen – are you prepared? Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Jan 06 - Jan 09
The Council’s flagship leadership program for senior-level public affairs professionals. For over 30 years, we’ve brought together world-class faculty and top public affairs practitioners to address emerging political, economic, social and technology issues.
Jan 14
There’s a policy threat on the horizon, and in order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate, and mitigate political risk through proven strategies and tools. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the certificate in PAC and Grassroots Management.
Jan 15
Spend your time securing legislative victories – not dealing with the state ethics commission. Understand and abide by the newest laws and regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Jan 22
Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jan 22
Election years are anything except business as usual, and your lobbying strategies should be planned accordingly. Hear tips and tricks to ensure your message isn’t lost in the noise. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Jan 29
With dozens of standards and reporting metrics, organizations need to determine what data they need to collect and analyze for an effective CSR strategy. Our workshop will show you how to figure out what frameworks work for your organization. With the right measurement strategy, you’ll be able to move beyond just measuring outputs to determining whether your CSR programs are generating impactful outcomes. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Feb 03 - Feb 06
Our can’t-miss event for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy. Participants learn best practices in grassroots, communications and engagement strategy from the profession’s top experts.
Feb 12
Make your function indispensable and strengthen your international presence by keeping up with trends and best practices in global public affairs management – and putting them to work. Join us for our annual workshop to hear strategic advice and case studies from the "best in class" on predicting, preparing for and solving the most common global public affairs challenges. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Feb 13
In today’s crowded advocacy space, engaging stakeholders effectively is often the difference between success and failure. Are you identifying and leveraging your relationships to their greatest potential? This program is eligible for 2 Core credits toward the Certificate in PAC & Grassroots Management.
Feb 20
Join us for a briefing on the European Union to learn more about the public affairs landscape. This webinar will feature insights on government relations best practices in the EU. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Feb 26
Mission, vision and value statements make up the cornerstone of your organization’s communications portfolio. Developed and deployed correctly, these assets can shape company perception with the public, create contrasts with competitors and support employee engagement. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
Mar 01 - Mar 04
The most comprehensive program available anywhere for political action committee (PAC) professionals. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance.
Mar 10
Whether you’re using Facebook, Twitter, Instagram, LinkedIn, Snapchat or the next big thing, social media is one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters and connect with policy makers. This program is eligible for 3 Grassroots credits towards the Certificate in PAC & Grassroots Management and 3 elective credits towards the Public Affairs Management.
Mar 11
The deadline for first quarter LDA filings is April 20. Join us to ensure you’re up-to-date on lobbying and compliance rules. We’ll also cover the best methods for managing and tracking activities to avoid scrambling to gather last-minute information. This program is eligible for 1 Core credit towards the Certificate in PAC/Grassroots and 1 compliance credit toward the Certificate in Public Affairs Management.
Mar 11
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign is complicated. We’ll help you make it simple. Learn from the experts how to draw a blueprint for your organization’s digital strategy. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Mar 12 - Mar 12
Join us for a briefing on Mexico to learn more about the public affairs landscape, how it has changed under President Andres Manuel Lopez Obrador and what to expect from the current administration’s upcoming political and economic agenda. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Mar 12 - Mar 12
Join us for our annual briefing on Brazil to learn more about the public affairs landscape and how public affairs practitioners are adjusting to the political, social and economic challenges under the administration of president Jair Bolsonaro. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Mar 18
Reporters have a plan for every interview. Do you have a plan for going on the record? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations experts will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management as well as 2 elective credits towards the certificate in Public Affairs Management.
Mar 19
No matter what challenges your organization is facing, it’s important to have a strategic issues management process in place. With the right preparation, your public affairs team can anticipate issues before they arise and minimize problems before they become challenges. This program is eligible for 2 Core credits towards the Certificate in Public Affairs Management as well as 2 elective credits towards the Certificate in PAC and Grassroots Management.
Mar 30
Get the data you need to power your PAC programs. The Public Affairs Council’s Corporate and Association PAC Benchmarking reports are the industry’s most comprehensive and widely used tool, compiling insights on PAC management, governance, leadership involvement, solicitation and recognition techniques, staffing and candidate support strategies. Join this webinar for a summary of best practices and trends. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Apr 01
Strong testimony is an essential part of any state advocacy toolkit. You need to know how to deliver messages in a compelling way and prepare volunteer advocates. We’ll help you feel confident that you understand the ins and outs of hearings and key components of compelling testimonies. This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.
Apr 02
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Apr 07
Embracing CSR is essential for organizations that want to compete for talent or market share, and e. Employees want to work for organizations that have social purpose as a key objective. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 21 - Apr 22
A must-attend event for senior executives from top companies, associations, other nonprofits and consultancies. It features high-level presentations and discussions about politics, business strategy and emerging issues in the public affairs profession. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Apr 28
Benchmarking data shows 48% of responding corporations report making state-level corporate political contributions in states where it’s permissible. PAC professionals often manage their company’s state-level corporate contributions in addition to the PAC. This workshop will cover strategies for managing compliant PAC and political giving across jurisdictions and determining where to focus your corporate dollars. This program is eligible for 2 PAC specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Apr 29
Have you ever wondered how other organizations structure their GR program and spending? Or if your team is set up for impact? These are important questions — your capacity for success is determined by the strength of your infrastructure. Whether you are just starting a government relations program, growing your team or benchmarking your department against other best –in-class organizations, this workshop is for you. We will walk you through top industry programs and key components for maximizing success. This program is eligible for 2 Grassroots specialization credits towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
Apr 30
Corporate Social Responsibility—when fully embraced—can impact virtually every part of your organization, so where do you start? This workshop will give participants an overview materiality matrix development, a common first step in CSR programs to help firms determine what issues matter to them and the ways in which they can make an impact. Since many organizations will need some outside support when standing up a CSR program, the event will provide insights on when and how to hire consultants to help with the establishment and growth of a CSR operation. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
May 07
Voter education and GOTV efforts are bedrock to PAC and grassroots programs. Learn tried-and-true strategies, successful communication methods such as social media and how organizations are elevating their GOTV strategies in 2020. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
May 13
Persuasion is a must in public affairs. In order to gain supporters and impact decision-makers, an organization needs individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will show you how to produce content that can increase engagement among supporters and sway undecideds. This program is eligible for 2 Elective Credits toward the Certificate in PAC & Grassroots Management and 2 Elective Credits toward the Certificate in Public Affairs Management.
May 13
Global advocacy requires a strategic approach that considers public affairs from a multi-market perspective. Defining goals, strategies and tactics that are globally aligned but locally based is an essential step to succeed at the global, regional and country levels. This program is eligible for 2 Core Credits toward the Certificate in Public Affairs Management.
May 19
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the impact of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Grassroots Credits toward the PAC & Grassroots Management Certificate as well as 2 Core Credits toward the Certificate in Public Affairs Management.
May 21
Join us for our annual briefing on Canada to learn more about the public affairs landscape, how it has changed over the last year and where it’s heading under the Trudeau administration. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Jun 09
Whether you’re trying to make a compelling advocacy case on Capitol Hill or just explaining the importance of your company, at this two-hour workshop will, we’ll discuss from what it takes to build a successful storytelling campaign. This program is eligible for 2 Grassroots credits towards the Certificate in PAC & Grassroots Management and 2 Elective credits towards the Certificate in Public Affairs Management.
Jun 09
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online, including how to navigate regulations that govern online advocacy. This program is eligible for 2 PAC credit towards the Certificate in PAC & Grassroots Management and 2 Core credits towards the Certificate in Public Affairs Management.
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