Public policy making in the last decade has notably shifted from the federal level to the states. In the upcoming 2018 election, it is estimated that there will be between 150 and 200 statewide ballot measures and thousands more at the local level across the country. Join us for a webinar on how organizations can successfully plan, manage and ultimately win ballot measure campaigns. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, political journalists, state/local policy experts and leading advocacy professionals.
After last year’s success, we’re bringing the Study Tour back for a second round. Join us to enhance your understanding of public affairs from a Washington, D.C. perspective. After all, this is the city that helped define the “who” and “what” of this rapidly growing field.
Virtually all grassroots, government relations and advocacy professionals will, at one time or another, run a training session at their fly-in entitled “The Do’s and Don’ts for Capitol Hill Meetings.” Once you stop debating how to spell Do’s, it’s time to decide what are the most important insights to discuss during that session. As industry experts, the Council is frequently called on to share best practices on this topic and, through this webinar, we’ll share those practices with you. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a spreadsheet or looking to improve your database management skills, join us to hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact through optimization.
Join us at the marina for the Public Affairs Council's Fall Board Meeting. Exclusive to members of our Board of Directors, this meeting is a two-day and two-night executive conference featuring expert speakers who will address current and emerging topics in public affairs. Just minutes from LAX, The Ritz-Carlton, Marina del Rey offers a seaside resort feel with the convenience of a city location.
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it, and what to expect legislatively (policy-wise and procedurally) between now and 2019.
Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set the stage for a successful program. This half-day session will provide the key management principles necessary for building or strengthening the structure of your grassroots function. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Successful PAC management often feels like running a business. Beyond their normal day-to-day demands, PAC professionals often juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or a first-time PAC manager seeking the lay of the land, join us to learn the key components of successful PAC management. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
As Congress passes legislation or a President delegates authority, it is up to the relevant agency to write the rules by which business and society will adhere to the law. On top of that, with each new administration and Congress there’s a process of writing and/or unraveling an extensive series of regulations. Before diving into the strategy of impacting the rulemaking process, join us to get a refresher on the fundamentals of the process.
How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global advocacy strategy and implementing effective campaigns in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Is your global function expanding? Latin America is a region ripe with economic opportunity, but many public affairs-specific challenges remain. Join our regional experts for a discussion of industry must-knows in the region.
This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of success, working with coalitions and alliances may be just what you need to stand out in the crowd. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute an effective fly-in that stands out in a sea of fly-ins? Additionally, how do you maintain your advocates’ enthusiasm after they return home? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, but many newly elected government officials have signaled their priority to scale back such activity. Under either paradigm, it is not the time to take your foot off the gas. Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
Lobbyists must use integrated online and offline methods to position their companies in the run-up to the 2019 European Parliament elections. Using online ads, PR, monitoring and analytics tools to advance your cause will be vital to be an effective strategic communicator. This one-day summit will help EU public affairs and communications professionals to stay up-to-date with trends and enhance their digital presence.
As you look ahead to 2019, join us for several case studies from PACs that implemented successful fundraising campaigns this year. Hear first-hand how PAC practitioners implemented new programs or refreshed existing campaigns to meet and exceed their PAC fundraising goals. Gain ideas from best-in-class PACs that you can apply to your own program in the coming year. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
“The Rise of China” is a phrase that has become more commonplace over the last decade. What is the economic and political reality of this phenomenon, and how will it continue to affect global business? Join the Council for a briefing on what the public affairs landscape in China looks like, as well as expert commentary on strategy and best practices, recent trends, and the region’s outlook for growth, power and influence.
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right way and being able to respond to any question is critical to gain support. If you’re looking for best practices and new ideas on how to move your PAC forward, join us for insights on what message to share, where to share it and how to get your eligibles excited and motivated to give. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.