“Tear down this wall.” “Yes we can.” People don’t spontaneously join an organization or speak out on an issue. It requires individuals that can concisely and convincingly convey how complex policy issues affect citizens’ daily lives. Our persuasive writing workshop will help you produce content that increases engagement, sways undecideds, and makes people remember your organization’s name. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots and 2 elective credits toward the Certificate in Public Affairs Management.
You’ve been promoted. You’re now in charge. Congratulations! Now what? Learn the essentials of leading people and teams in a way that gives you the tools to inspire, motivate and accomplish – and how to apply those essentials in public affairs.
Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making, how to influence it and what will be some of the main issues influencing EU legislation (policy-wise and procedurally) in 2019.
As communities and organizations become more diverse, public affairs functions need team members who can authentically communicate with different segments of society. Without authenticity, teams will miss opportunities and the ability to court a broad base of advocates. This webinar will detail best practices on how to build diverse teams and messaging strategies to reach key segments of society. This program is eligible for 1 elective credit toward the Certificate in PAC & Grassroots Management and 1 elective credit toward the Certificate in Public Affairs Management.
On March 29, the United Kingdom will no longer be a part of the European Union. What are the implications of the final terms of the Brexit agreement for the U.K., the EU and other international stakeholders?
Approximately 70 percent of all U.S. adults regularly use social media. When leveraged effectively, it can create opportunities to find, reach and engage advocates. Public affairs professionals must stay apprised on how to use a variety of social platforms and must know how to increase advocacy engagement or grow policy issue awareness for their organization. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
The upcoming EU elections will influence EU policy and legislation for years to come. How does an EU trade association prepare for the challenges and opportunities before and after the vote? What are some of the key considerations for designing and implementing a strategy that can deliver? Join us for a discussion and insights based on a concrete case study.
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, and uncertain political environments indicate this trend will continue. Now, more than ever, understanding how to execute strong regulatory advocacy programs is essential for organizations to protect their interests and advance their goals. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
The departure of the UK from the EU is uncharted territory for organizations in Europe and beyond. Making sense of the political uncertainties while planning early for post-Brexit scenarios are critical components of a successful public affairs approach. Join your peers to discuss how to make the most of your lobbying efforts in the context of Brexit.
This workshop will approach storytelling from a new perspective with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
A must-attend event for senior executives from top companies, associations, other nonprofits and consultancies. It features high-level presentations and discussions about politics, business strategy and emerging issues in the public affairs profession. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day, deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Oversight and investigations are a central component of any state, federal, or local legislature. These events can be a positive opportunity for organizations that effectively plan and a disaster for those that don’t. Hear how our expert panelists have used legislative and regulatory committee testimony to impact policy debates and burnish thought leadership credentials, while simultaneously avoiding missteps under oath.
As organizations work to build out a comprehensive CSR program, it’s likely that they will need to work with consultant partners to bolster their capacity and expertise. Before taking that step, it’s essential to have an understanding of what to expect from a consultant and develop a plan to inform all parties of key metrics and goals. Our workshop will show you how to keep communications with vendors open and honest in order to make the most of your partnership. This program is eligible for 1 elective credit toward the Public Affairs Management Certificate program.
Political giving – from PACs to organizations themselves – is under increasing scrutiny. To improve their reputations and strengthen public opinion, many organizations are moving beyond the legal reporting requirements and operating with additional transparency in their decision-making processes. Join us and learn to build your own reputation through transparent political activities. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
There’s a policy threat on the horizon, and your internal stakeholders don’t fully grasp the threat. Sound familiar? Organizations don’t speak the language of public affairs. They speak the language of business. Learn to command the attention of your audience by translating political risk and the value of governmental relations into business terms. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Disinformation and ‘fake news’ have launched a new era in relationships between corporations and citizens. Understanding how perceptions are formed, how trust is built and how risks are understood are challenges public affairs teams face every day.
Building on the success of previous summits, the Public Affairs Council will bring together over 100 mid- to senior-level government officials, corporate leaders, public affairs executives and engaging speakers to discuss strategies for addressing such challenges.
Incentivizing long-term political involvement requires a thoughtful, developed strategy that continually evolves. Does your program have a strong benefits and recognition structure in place to keep recurring donors engaged while attracting new PAC members? Does your existing incentive program need a refresh? Join a roundtable discussion on building a strong plan that both motivates PAC eligibles to engage and rewards more seasoned donors for their involvement. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
To err is human, but in the world of public affairs not every organization gets forgiven. So how can organizations come up with a divine strategy to make amends? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an incident and its response have affected organizational reputation. This program is eligible for 1 elective credits toward the Certificate in PAC & Grassroots Management.
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve.
The premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. We bring together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building.
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .