Events

Upcoming Events

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May 22
When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
May 22
To err is human, but in the world of public affairs not every organization gets forgiven. So how can organizations come up with a divine strategy to make amends? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an incident and its response have affected organizational reputation. This program is eligible for 1 elective credits toward the Certificate in PAC & Grassroots Management.
May 23
Join us for our annual briefing on Canada to learn more about the public affairs landscape and how it may change in the coming months.
May 29
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Jun 05
Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to work for organizations that have purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, your employee engagement and the environment you operate in. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jun 06
As advances in digital communications continue to increase online advocacy, sharing your advocacy message with legislators in person remains a powerful way to ensure your message isn’t lost in the crowd. In-person legislative meetings done right build meaningful relationships and can lead to impactful policy change. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jun 11
Evidence-based policy-making is the critical driver for Better Regulation in the EU. Impact assessment can be a valuable tool for public affairs teams when reaching out to EU legislators and policy-makers. How does impact assessment work, what are the main tools and methods used, and how can they help you maximise your advocacy efforts and achieve your policy goals?
Jun 13
The premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. We bring together digital experts and experienced practitioners from Fortune 500 companies, influential advocacy groups and leading associations for a full day of idea sharing, networking and tactical skill building.
Jun 20
Please join your PAC and political affairs colleagues for a roundtable discussion on diversity and inclusion as it relates to working in the political realm.
Jun 25
Every organization needs an international strategy that can quickly adjust to emerging opportunities and global political, economic and social threats. Join expert presenters and discuss how companies can predict and pivot to address these emerging challenges. This program is worth 1 Core Credit toward the Public Affairs Management Certificate.
Jun 26
Fly-ins, site visits, annual meetings, senior leadership retreats and PAC recognition events: all great occasions to introduce your programs to new audiences and activate existing donors and advocates. Learn to leverage these events for greater grassroots engagement, donor recognition and fundraising opportunities. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management .
Jun 26
Ever feel like your PAC solicitations recycle the same language over and over again? Looking to write and talk about your PAC in a new and dynamic way that turns potential donors into active ones? We’ll work through writing a compelling solicitation email or letter and strategies for describing your PAC, including small group presentations and meetings that will excite and motivate your eligibles to join. This program is eligible for 2 PAC specialization credits toward the Certificate in PAC & Grassroots Management .
Jun 27
Public affairs is selling. Have you earned the right to close? Learn simple, proven sales and negotiating techniques from expert sales professionals, and how to apply those skills to working with legislative staff, community groups, trade associations and more. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Jun 27
With every decision, your organization’s executives are thinking about the bottom line, satisfying investors or members, and staying ahead of the competition. What are you thinking about? Learn to think like your leadership and apply that knowledge to your public affairs strategy and approach. This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Jul 10
All the facts in the world won’t matter if the feeling’s not right. Speechwriters need to match the tone and language of the principal in order to create authentic prose. Public speakers need to understand that every message has a time and a place. This workshop will show you now to shape your language, measure your speaker’s natural voice, and tailor any public address to fit your goals. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 10
As the speed of legislating in Washington slows down, activity in the states – including ballot initiatives – is picking up. Learn tested strategies and tactics for using ballot initiatives to advance your policy and regulatory agenda. This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management.
Jul 15
Consultants often act as an “additional arm,” helping to overcome unexpected challenges and achieve strategic goals. Learn to get the most from your partners. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Jul 16
The Federal Election Commission requires that trade association PACs obtain prior approval from its corporate members before soliciting them for PAC support. Those requirements, and others associated with prior approval, often pose challenges in growing PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect your PAC’s activities and campaigns. Gain an overview of those compliance requirements, how to navigate them and grow your PAC all at once. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management.
Jul 17
Reporters have a plan for every interview. Do you have a plan for them? Earned media can position you as a thought leader in your industry. A poorly executed media appearance can negatively impact reputation and the bottom line. Our media relations expert will equip you with a plan to improve coverage, minimize mistakes, and develop a training program for key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Jul 18
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Jul 23
Factsheets can only go so far. Compelling visual narratives can help explain complicated concepts, answer common questions, and persuade skeptics. Our webinar will show you strategy needed to develop effective multimedia content and the tools you can use to create it. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management.
Jul 24
Demonstrating digital's return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns. This program is worth one Grassroots Specialization credit toward the PAC & Grassroots Management Certificate.
Sep 04
Quarter 3 report filing deadline is approaching. Don’t get on the Justice Department’s radar for the wrong reason. File right. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Sep 05
Are you still trying to figure out how to adjust your strategies or tactics to reach, influence and engage the largest generation in our history: millennials? Some organizations have found their stride with unique and powerful ways to motivate younger members or employees to act and, as a result, have increased grassroots involvement. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 10
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential. Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Sep 10
PAC charitable match is consistently ranked one of the most effective benefits for attracting eligibles to join the PAC. Successful PAC match programs can provide additional motivation for eligibles to support both their political and charitable interests. In this webinar, hear case studies from best-in-class PACs using charitable match to boost their fundraising and participation. This program is eligible for 1 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 17
Whether you are tracking the effectiveness of digital ads, coordinating a multifaceted social media schedule or crafting hyper-targeted messages, building a winning digital campaign can be complicated. We’ll help you make it simple. Learn how to draw a blueprint for your organization’s digital strategy from the experts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 17
Remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you understand what to do – and not to do – online and navigate regulations that govern online advocacy. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
Sep 18
Learn or perfect the key steps in creating an international public affairs plan that moves your audience to action, including defining a global advocacy goal, building a strategic plan and implementing that plan with local impact in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Sep 18
Someone using a saw with no training is a disaster waiting to happen. So is sending an untrained advocate to a legislative meeting. Our workshop will “train the trainer” and help you prepare your advocates for success. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 19
Corporations and associations have consistently counted peer-to-peer PAC solicitations among their most effective fundraising methods, according to the Council’s Corporate and Association PAC Benchmarking Reports. Make sure your PAC program is developing, training and leveraging its strongest supporters into peer champions. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Sep 23
Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Sep 25 - Sep 27
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, political journalists, state/local policy experts and leading advocacy professionals.
Oct 02 - Oct 04
Enhance your understanding of public affairs from the Washington perspective. Understand how policymaking works, who influences trends, and how to apply best practices to make your public affairs strategy successful inside the beltway.
Oct 08
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Oct 10
There are an abundance of ways in which your organization can give back to society, but you need the right team to make a meaningful impact. Effective partnerships will play a key role in any organization’s push to develop or enhance a CSR profile. Our workshop will show you how to locate and engage partners in order to achieve your CSR goals. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Oct 16
Successful PAC management is like running a small business: Beyond day-to-day demands, PAC professionals juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or your new to the game and seeking the lay of the land, learn the key components of successful PAC management. This program is eligible for 2 PAC-specific credits toward the Certificate in PAC & Grassroots Management.
Oct 16
Whether you are starting from scratch or revamping your current grassroots program, you first need to determine what you want to accomplish, what you are doing well and create a strategic plan to get you there. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Oct 17
Complying with state and federal lobbying and PAC regulations is foundational to a trusted and successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full-day deep dive of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
Oct 30
Communications functions and goals can vary across divisions, leading to divergent messaging internally and externally. Organizations need internal ambassadors to work across different units to unify the dialogue. Our workshop will show you how to locate and train employees to take on these essential communications and outreach roles. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.
Oct 30
Ensure your global public affairs function has a local perspective and can identify, track and manage issues in key markets. This session will explore how organizations conceptualize, construct, execute and assess their issues management and tracking plan. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Nov 06
Specifically designed for consultants, this workshop will provide your team a grounding in public affairs, both generally and from the perspective of companies and trade associations. Learn what organizations need and expect from an external partner. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
Nov 07
Measuring impact is one of the biggest challenges public affairs professionals face; it’s also the one that matters most to senior executives. Learn to express ROI in a way management understands and appreciates, and that captures the impact of your function’s work. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Nov 07
Finding the governance structure that works for your organization’s PAC is essential for growing your political program. At a minimum, a strong governance structure includes three core elements: an engaged PAC board, strong bylaws that guide your activities and smart budgeting. This workshop will help you develop all three. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Nov 14
Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Nov 20
Join us for a briefing on public affairs in Asia, focusing on China, Japan and India. In this program, you’ll gain insight into: Political and economic trends affecting multinationals operating across Asia. The biggest challenges facing global companies in the region – and how to tackle them. Tips for tracking regulatory changes that may affect your organization. Case studies of successful advocacy campaigns in each country of focus.
Dec 02
Whether you are building it from the ground up, revamping it, or just refreshing your grassroots program, join us for a webinar where we outline the building blocks of an effective grassroots advocacy program. This program is eligible for 1 grassroots credits toward the Certificate in PAC & Grassroots Management.
Dec 03
Interested in learning how to get the most out of your Council membership? Join us for a member orientation to get up to speed about all of the Council’s major services.
Dec 12
Relationships matter. Is your organization leveraging your well-connected and most trustworthy advocates? This workshop will explore ways to develop and implement an effective grasstops, key contact or grassroots ambassador program that engages the right messengers, builds impactful relationships and achieves your policy or regulatory goals. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.