At this roundtable, Ben Townsend, Head of EU Affairs for Japan Tobacco International, will share his experience of running a large, complex campaign related to the tobacco sector. Looking at the 4P’s of campaign management: Policy, Procedure, Politics and Perseverance, Ben will discuss the lessons learned from the campaign that are applicable to other sectors and issues.
How are NGOs able to drive the media agenda when corporations may fail even to get heard?
Why do campaigning NGOs get more media coverage than industry?
Why does business usually come off worst in fights with activists?
Find out what makes NGOs ‘tick’.
Understand the ‘secret sauce’ that makes them such effective policy influencers.
Learn from their methods to become a more effective campaigner and communicator.
PAC practitioners receive dozens of fundraising invitation emails, calls from candidates, elected officials and their campaigns every day. Regardless of the size of your PAC, managing fundraising requests often takes valuable time and energy. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
Building relationships with a diverse array of stakeholders is a critical component of public affairs success. And the first step to ensuring that success in working with them is to have a strong understanding of who they are, where they can be found and what they care about. Gathering this information via a stakeholder mapping process gives you key data and insights to develop engagement goals and deliver ROI to your organization. A thorough map can also help you identify your strengths, spheres of influence, reach and gaps in engagement. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
The Digital Media and Advocacy Summit is the premier event providing advanced content and best practices for the digital advocacy, public affairs and grassroots community. This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
Engaging advocates and stakeholders in legislative districts is an increasingly important component of successful advocacy campaigns. But developing and deploying this network can be a challenge, especially when organizational operations are spread throughout the country. Join us to learn how to improve your in-district engagement efforts. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of success, working with coalitions and alliances may be just what you need to stand out in the crowd. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
NGO expert Robert Blood and science communication expert András Baneth come together to host a unique workshop for companies and consultancies tackling current and emerging science-based controversies. If you are in the business of explaining or defending technology risk in the face of organised campaigning, this training event is definitely for you.
The 2019 European Parliamentary elections are to be held in a year. What challenges will this bring from an advocacy viewpoint? How should your company, association or organization position itself to ensure your issue will be on the EU institutional agenda? How to best engage with current, outgoing and incoming MEPs?
The panel will explore ideas from various perspectives.
Looking for additional resources? Trying to justify line items in your government relations budget? Join us for this in-depth, two-hour workshop designed to give you the tools you need to better measure the value that government relations brings to your organization. Plus, you’ll learn successful strategies for communicating that value to internal stakeholders. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
At this roundtable we explore stakeholder relation management from the point of view of a small and dedicated in-house team. We establish key principles of global stakeholder relations and highlight practical lessons that are applicable across sectors and industries.
The Mexican general election is scheduled to take place on July 1, 2018. Which of the front-runners will resonate with Mexican voters – defiant Obrador or PRI’s Meade? How will the election results be affected by the tumultuous NAFTA renegotiation?
Recruiting and training great grassroots ambassadors is critical to elevating your program. But identifying your top advocates — those who will be your go-to contacts in the district — is easier said than done. How do you find your grassroots rock stars that will one day be your biggest advocacy champions? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
This workshop will help you remain compliant while engaging in political involvement, PAC communications and advocacy online. Our political law and digital experts will help you navigate and interpret new regulations surrounding this unique environment. This program is eligible for 2 compliance credits toward the Certificate in PAC & Grassroots Management and 2 compliance credits toward the Certificate in Public Affairs Management.
The Federal Election Commission requirement that trade association PACs must obtain prior approval from its corporate members before soliciting them for PAC support presents unique challenges for trade associations in growing their PAC programs. Prior approval requirements also introduce additional compliance considerations that can affect many areas of your PAC’s activities and campaigns. Does your PAC struggle to obtain prior approval? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Why is Washington key to global public affairs? Join the Council for a webinar sharing insights to better understand how you can leverage Washington, D.C.-based resources in your global public affairs work.
PAC surveys are an excellent tool to better understand how your eligibles and donors view the PAC. Surveys are an easy and convenient way to garner donor satisfaction, determine why eligibles haven’t joined the PAC, and understand what would motivate them to do so and more. This program is eligible for 1 PAC credit toward the Certificate in PAC & Grassroots Management.
A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC and grassroots efforts, capturing your audience’s attention and explaining complex policy issues. Does your PAC or grassroots campaign tell a persuasive story? Do you use shareable visuals? Join us for this workshop to learn how you can create visuals that your audience will remember on any budget. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Outlined in it are a set of 17 aspirational goals that speak to the integration of economic, social and environmental development. Covering the gamut of issues from education and poverty to infrastructure and sustainable cities, experts predict that these sustainable development goals (SDG) will become increasingly prevalent as both a framework and a measurement tool to help companies assess the impact of their CSR-related initiatives. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
What are the latest trans-Atlantic trends and what do they mean for your international public affairs function? Join the Council for an International Network briefing that will cover the challenges and opportunities so far in 2018, and what to expect through the end of the year.
Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement, continuous outreach and issues monitoring. But with hundreds of issues potentially impacting your organization on a daily basis, how can you make this process more manageable? This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a year-end contribution report in January. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association PAC Benchmarking Reports, corporations and associations both count peer-to-peer PAC solicitations among the most effective fundraising methods. Is your PAC program developing and leveraging peer champions? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
GRI, DJSI, CDP, FTSE4Good, Good Guide, SASB, UNSDGs and the list goes on. As a public affairs, corporate social responsibility and/or sustainability professional you may know some of them better than others, but it’s always wise to pause once a year to reflect at a high level on the evolving world of rankings, raters and frameworks that impact your CSR and sustainability programs. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Public policy making in the last decade has notably shifted from the federal level to the states. In the upcoming 2018 election, it is estimated that there will be between 150 and 200 statewide ballot measures and thousands more at the local level across the country. Join us for a webinar on how organizations can successfully plan, manage and ultimately win ballot measure campaigns. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
After last year’s success, we’re bringing the Study Tour back for a second round. Join us to enhance your understanding of public affairs from a Washington, D.C. perspective. After all, this is the city that helped define the “who” and “what” of this rapidly growing field.
Virtually all grassroots, government relations and advocacy professionals will, at one time or another, run a training session at their fly-in entitled “The Do’s and Don’ts for Capitol Hill Meetings.” Once you stop debating how to spell Do’s, it’s time to decide what are the most important insights to discuss during that session. As industry experts, the Council is frequently called on to share best practices on this topic and, through this webinar, we’ll share those practices with you. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a spreadsheet or looking to improve your database management skills, join us to hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact through optimization.
Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set the stage for a successful program. This half-day session will provide the key management principles necessary for building or strengthening the structure of your grassroots function. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Successful PAC management often feels like running a business. Beyond their normal day-to-day demands, PAC professionals often juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or a first-time PAC manager seeking the lay of the land, join us to learn the key components of successful PAC management. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global advocacy strategy and implementing effective campaigns in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
As Congress passes legislation or a President delegates authority, it is up to the relevant agency to write the rules by which business and society will adhere to the law. On top of that, with each new administration and Congress there’s a process of writing and/or unraveling an extensive series of regulations. Before diving into the strategy of impacting the rulemaking process, join us to get a refresher on the fundamentals of the process.
Is your global function expanding? Latin America is a region ripe with economic opportunity, but many public affairs-specific challenges remain. Join our regional experts for a discussion of industry must-knows in the region.
Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute an effective fly-in that stands out in a sea of fly-ins? Additionally, how do you maintain your advocates’ enthusiasm after they return home? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, but many newly elected government officials have signaled their priority to scale back such activity. Under either paradigm, it is not the time to take your foot off the gas. Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
As you look ahead to 2019, join us for several case studies from PACs that implemented successful fundraising campaigns this year. Hear first-hand how PAC practitioners implemented new programs or refreshed existing campaigns to meet and exceed their PAC fundraising goals. Gain ideas from best-in-class PACs that you can apply to your own program in the coming year. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
“The Rise of China” is a phrase that has become more commonplace over the last decade. What is the economic and political reality of this phenomenon, and how will it continue to affect global business? Join the Council for a briefing on what the public affairs landscape in China looks like, as well as expert commentary on strategy and best practices, recent trends, and the region’s outlook for growth, power and influence.
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right way and being able to respond to any question is critical to gain support. If you’re looking for best practices and new ideas on how to move your PAC forward, join us for insights on what message to share, where to share it and how to get your eligibles excited and motivated to give. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.