In 2015, the United Nations adopted the plan, “Transforming our world: The 2030 Agenda for Sustainable Development.” Outlined in it are a set of 17 aspirational goals that speak to the integration of economic, social and environmental development. Covering the gamut of issues from education and poverty to infrastructure and sustainable cities, experts predict that these sustainable development goals (SDG) will become increasingly prevalent as both a framework and a measurement tool to help companies assess the impact of their CSR-related initiatives. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
As a public affairs professional, you know that communicating value is more complex than it appears. You often need to be your own advocate in the workplace because advancement doesn’t just get handed to you. Knowing how to advocate for yourself and show your worth in the workplace is an essential skill for mid-level and senior-level professionals.
“To advanced degree, or not advanced degree” – is what many mid-level professionals ponder. For public affairs professionals, it’s an important consideration. With so many degrees and opportunities available, how do you determine if it’s worth it? Join us to hear perspectives from public affairs practitioners who chose to pursue an advanced degree and those who did not.
Join us as we review key findings from the Public Affairs Council’s 2017 Corporate and Association Benchmarking Reports as well as trends identified from around the community in the past year. During this webinar learn best practices and industry standards around PAC management, governance structures, solicitation methods, participation rates and more.
What are the latest trans-Atlantic trends and what do they mean for your international public affairs function? Join the Council for an International Network briefing that will cover the challenges and opportunities so far in 2018, and what to expect through the end of the year.
Good tactics are important: Writing a head-turning press release or conducting a fly-in that shifts a policy debate. Great strategy, however, is essential: Every press release and fly-in is a means to your organization’s bigger goals. How do we become great strategists? What’s involved in framing day-to-day activities in the context of a larger ambition? How do we articulate public affairs strategy in a way that resonates across our organization and helps develop a deeper understanding of and appreciation for our work? Join us at the Public Affairs Management Seminar and find out.
This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 3 core credits toward the Certificate in Public Affairs Management.
With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead for yourself and others who will need to file a year-end contribution report in January. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association PAC Benchmarking Reports, corporations and associations both count peer-to-peer PAC solicitations among the most effective fundraising methods. Is your PAC program developing and leveraging peer champions? This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
GRI, DJSI, CDP, FTSE4Good, Good Guide, SASB, UNSDGs and the list goes on. As a public affairs, corporate social responsibility and/or sustainability professional you may know some of them better than others, but it’s always wise to pause once a year to reflect at a high level on the evolving world of rankings, raters and frameworks that impact your CSR and sustainability programs. This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
Issues tracking and management is a key pillar of a strong external affairs function. As with most things in public affairs, this process should be a mix of proactive engagement, continuous outreach and issues monitoring. But with hundreds of issues potentially impacting your organization on a daily basis, how can you make this process more manageable? This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Communicating about public policy or social issues has become increasingly complex and organizations are struggling with crafting messages that can persuade the administration, Congress and a divided electorate. This program is eligible for 1 core credit toward the Certificate in Public Affairs Management.
Public policy making in the last decade has notably shifted from the federal level to the states. In the upcoming 2018 election, it is estimated that there will be between 150 and 200 statewide ballot measures and thousands more at the local level across the country. Join us for a webinar on how organizations can successfully plan, manage and ultimately win ballot measure campaigns. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
An essential gathering for public affairs professionals looking to advance public policy at the state and local levels. Hear from top legislative strategists, political journalists, state/local policy experts and leading advocacy professionals.
After last year’s success, we’re bringing the Study Tour back for a second round. Join us to enhance your understanding of public affairs from a Washington, D.C. perspective. After all, this is the city that helped define the “who” and “what” of this rapidly growing field.
Virtually all grassroots, government relations and advocacy professionals will, at one time or another, run a training session at their fly-in entitled “The Do’s and Don’ts for Capitol Hill Meetings.” Once you stop debating how to spell Do’s, it’s time to decide what are the most important insights to discuss during that session. As industry experts, the Council is frequently called on to share best practices on this topic and, through this webinar, we’ll share those practices with you. This program is eligible for 1 grassroots credit toward the Certificate in PAC & Grassroots Management.
Advocacy professionals often hear the term “Big Data,” but organizations can struggle with optimizing their database to improve grassroots and communications efforts. Whether you’re still tracking your advocates using a spreadsheet or looking to improve your database management skills, join us to hear how your organization can manage and maintain your data, boost the effectiveness of your advocacy software and increase your impact through optimization.
Join us at the marina for the Public Affairs Council's Fall Board Meeting. Exclusive to members of our Board of Directors, this meeting is a two-day and two-night executive conference featuring expert speakers who will address current and emerging topics in public affairs. Just minutes from LAX, The Ritz-Carlton, Marina del Rey offers a seaside resort feel with the convenience of a city location.
Whether you’re taking on a new role in grassroots management or building a program from scratch, join us for our Grassroots Advocacy 101 boot camp to learn how to set the stage for a successful program. This half-day session will provide the key management principles necessary for building or strengthening the structure of your grassroots function. This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Successful PAC management often feels like running a business. Beyond their normal day-to-day demands, PAC professionals often juggle fundraising, donor outreach, communication and political strategy, and governance structures. Whether you’re a seasoned manager looking for a refresh of the fundamentals or a first-time PAC manager seeking the lay of the land, join us to learn the key components of successful PAC management. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
Complying with state and federal lobbying and PAC regulations is a critical component of any successful public affairs program. Ken Gross, one of the country’s most distinguished political law experts, will provide a full day overview of the top legal and compliance issues affecting lobbyists, PAC professionals and grassroots practitioners. This program is eligible for 3 compliance credits toward the Certificate in PAC & Grassroots Management and 3 compliance credits toward the Certificate in Public Affairs Management.
How should global advocacy campaigns be incorporated into your organization’s strategic planning process? This workshop will focus on the basics of creating an international public affairs plan, defining a global advocacy strategy and implementing effective campaigns in non-U.S. markets. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
As Congress passes legislation or a President delegates authority, it is up to the relevant agency to write the rules by which business and society will adhere to the law. On top of that, with each new administration and Congress there’s a process of writing and/or unraveling an extensive series of regulations. Before diving into the strategy of impacting the rulemaking process, join us to get a refresher on the fundamentals of the process.
This year, in every statehouse and in the halls of Congress, every advocate is competing aggressively for time, attention and support. To amplify your message and increase your chances of success, working with coalitions and alliances may be just what you need to stand out in the crowd. This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Is your global function expanding? Latin America is a region ripe with economic opportunity, but many public affairs-specific challenges remain. Join our regional experts for a discussion of industry must-knows in the region.
Reporting on global public affairs initiatives is becoming more in-demand from senior leadership and the C-suite. It’s also one of the toughest internal challenges for many industry practitioners. This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Bringing your advocates to the capital is one of the best ways to train, energize and engage them in your organization’s advocacy efforts. But how do you plan and execute an effective fly-in that stands out in a sea of fly-ins? Additionally, how do you maintain your advocates’ enthusiasm after they return home? This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
Shifting political winds foretell changes in the regulatory environment at all levels of government. In recent years, we’ve seen extensive regulatory activity, but many newly elected government officials have signaled their priority to scale back such activity. Under either paradigm, it is not the time to take your foot off the gas. Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. This program is eligible for 3 elective credits toward the Certificate in PAC & Grassroots Management and 3 elective credits toward the Certificate in Public Affairs Management.
As you look ahead to 2019, join us for several case studies from PACs that implemented successful fundraising campaigns this year. Hear first-hand how PAC practitioners implemented new programs or refreshed existing campaigns to meet and exceed their PAC fundraising goals. Gain ideas from best-in-class PACs that you can apply to your own program in the coming year. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.
“The Rise of China” is a phrase that has become more commonplace over the last decade. What is the economic and political reality of this phenomenon, and how will it continue to affect global business? Join the Council for a briefing on what the public affairs landscape in China looks like, as well as expert commentary on strategy and best practices, recent trends, and the region’s outlook for growth, power and influence.
There are major differences between the LDA and the IRC in what must be tracked and reported (including grassroots advocacy), so understanding these differences will help you easily prevent costly mistakes. This program is eligible for 1 compliance credit toward the Certificate in PAC & Grassroots Management and 1 compliance credit toward the Certificate in Public Affairs Management.
Earned media can position your organization as a thought leader in its industry. Are you prepared? Our media relations experts will equip you for working with journalists and assist you in developing a training program for your organization’s key spokespeople. This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.
Face-to-face presentations and conversations about your PAC are the most effective way to get new donors. But is your pitch a compelling one? Sharing the right message in the right way and being able to respond to any question is critical to gain support. If you’re looking for best practices and new ideas on how to move your PAC forward, join us for insights on what message to share, where to share it and how to get your eligibles excited and motivated to give. This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.