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A practical, transatlantic experience for public affairs professionals navigating how artificial intelligence and emerging technology are changing the way organizations advocate, communicate and make decisions. Brussels registration for the December 3 FutureProof.PA program.
The imperative
Future-proof your team. Master the AI advantage.
Artificial intelligence is changing more than the tools public affairs professionals use. It is reshaping how teams monitor policy, understand stakeholders, develop strategy and demonstrate value across their organizations.
FutureProof.PA brings together practitioners from Europe and the United States to examine what these changes mean for the profession and how public affairs teams can respond with greater confidence, creativity and responsibility.
Not just another theoretical AI conference, FutureProof.PA is a working laboratory where participants can examine real-world applications, learn from organizations already adapting and build a practical roadmap for their teams.
Who It Is For
Built for people turning possibility into practice.
FutureProof.PA is designed for public affairs professionals responsible for helping their teams understand, evaluate and implement new technologies. It will bring together practitioners working across government affairs, advocacy, grassroots engagement, communications, policy and political affairs.
Participants will represent corporations, associations, nonprofits, consulting firms, agencies and technology providers from both sides of the Atlantic.
Whether you're well along your AI journey or just beginning to explore its possibilities, you'll gain practical insights and candid peer perspectives on adopting AI responsibly and effectively.
Leaders from these organizations are preparing to attend
Featured voices
The people shaping what comes next.
This event will bring together public affairs leaders, policy experts, strategic innovators and technology practitioners who are actively navigating AI-driven change.
Featured voices will share what their organizations are testing, where they are finding value and what they have learned about implementation, governance and risk. Together, they will help translate rapid technological change into practical considerations for public affairs teams.
Speakers to be announced soon.
The agenda
One global conversation. Two rooms. A day built for action.
FutureProof.PA will take place simultaneously in Brussels and Washington, D.C., creating a shared transatlantic experience with perspectives from both markets.
Select sessions will connect the two locations in real time, while regional discussions, workshops and networking will allow participants to explore the issues most relevant to their own operating environments.
The day will progress from understanding the larger shift to examining practical applications and ultimately to helping participants determine what comes next for their teams.
December 3, 2026 · Brussels
Brussels Program · High-Level Agenda
All agenda times are listed in CET (Brussels).
08:30–09:00
Registration & Welcome Coffee
09:00–09:15
Opening Remarks
Future-Proofing Public Affairs: Beyond the Hype
09:15–10:00
Opening Keynote
The Geopolitics of AI: Innovation, Competitiveness and the Future of Europe
10:00–10:45
General Session
Public Affairs 3.0: Building a Technology-Enabled Function
10:45–11:00
Networking Break
11:00–12:00
Applied Labs — Round One
Lab A — Writing With AI: Craft, Voice and Storytelling for Advocacy
Lab B — The EU AI Act in 60 Minutes: What It Actually Means for You
12:00–13:15
Networking Lunch
13:15–13:45
General Session — Discussion
How Europe's Public Affairs Teams Are Really Using AI
13:45–14:35
Applied Labs — Round Two
Lab C — What Can I Safely Put Into an AI Tool?
Lab D — Trust, Truth and Fact-Checking in a Synthetic World
14:35–14:45
Break & Regroup in Plenary
14:45–15:00
Transatlantic Opening Remarks
15:00–15:45
Shared Transatlantic Session 1
Public Affairs in an Agentic and Fragmented World
15:45–16:30
Shared Transatlantic Session 2
The AI Playbook for Public Affairs From Both Sides of the Atlantic
16:30–17:00
Closing Remarks
What Will You Do Differently on Monday?
Tentative agenda subject to changes
What You Will Take Away
Leave with a clearer path forward.
FutureProof.PA is designed to help participants return to their organizations better prepared to evaluate opportunities, manage risks and lead through continued change.
Attendees will leave with:
- A stronger understanding of how AI is affecting modern public affairs
- Practical examples from organizations implementing new technology
- Tools and frameworks that can be adapted to their work
- Greater confidence evaluating platforms, vendors and potential use cases
- New perspectives from practitioners in Europe and the U.S.
- A peer network for continued learning and exchange
Most importantly, participants will leave prepared to approach AI with curiosity and sound judgment, not fear.
Location
Brussels, Belgium
The Brussels experience will bring together public affairs practitioners for a full day of shared learning, hands-on exploration and transatlantic conversation.
Venue information and additional arrival details will be announced as planning continues.
Attending from the U.S.?
Explore the Washington, D.C. experience.
Register to Attend
Join the people preparing public affairs for what comes next.
FutureProof.PA Brussels is designed for professionals who are actively shaping, modernizing or supporting public affairs functions. Registration is open for the Brussels program.
Use the registration link below to reserve your place for the December 3 program. The Public Affairs Council team will follow up with additional event details as they are confirmed.
Members
EUR 249early-bird through November 3
EUR 349regular price
Non-members
EUR 429early-bird through November 3
EUR 529regular price
Simultaneous Broadcast Format
This event will be held simultaneously in Washington, D.C. (US) and Brussels (Belgium). You can register for your preferred location or attend virtually if a hybrid option is available.
Nonmembers/Future Members
Join the Public Affairs Council today and save by registering at the member rate. Contact our European team for information about joining.
Public Affairs Council
Square Ambiorix 7
1000 Brussels
[email protected]
Cancellation Policy
Cancellation deadline for full refund is November 15.
Cancellations received between November 16 and November 26 will be charged a EUR 200 administrative fee.
Cancellations received after November 27 will receive a 50% refund.
No refunds or credits will be granted after December 1.
Please visit our Conference Policies page for a full breakdown.
Questions?
See our Conference Policies
Amanda Crafford
Programs & Member Relations Officer, International Practice