Video Files: Chris Bender on Prioritizing Your Audiences

July 2018

What happens after you’ve identified your audience and key stakeholders? Chris Bender visualizes how to rate segments of your audience so you can prioritize whom to reach, what to spend, and where to focus your efforts.

Want More Information on This Topic?

Contact Chris Bender, vice president, Public Affairs Council

Additional Resources

Video Files: Chris Bender on Business Integration

Video Files: Chris Bender on Strategic Goal Planning