SUMMARY: Under the direction of the Communications and Public Affairs Manager, the
Communications Specialist develops and implements comprehensive communications and public
outreach programs; creates content for the District’s website, social media, and digital programs; assists
with the planning and production of marketing collateral; and develops branding, community
outreach events and presentations to promote understanding and awareness of the District’s
mission, vision and goals. The Communications Specialist is part of a high performing team that informs, educates and
engages a wide range of stakeholders, including the general public, community
leaders, customers, and internal staff.
THE DISTRICT: The District is a medium-sized, municipal, water agency with a Board of
Directors/General Manager form of government, 240 full-time employees and a $105,000,000 combined annual operating and capital budget for FY 2020.
Annually, the District delivers water to 190,000 residents and businesses in the central and southern
portions of Marin County and has stewardship responsibilities for 21,000 acres of pristine watershed
lands on Mt. Tam.
C A R E E R O P P O R T U N I T Y
THE JOB: The Communications Specialist is a journey-level job class responsible for
planning and implementing the District’s internal and external communications programs,
community outreach, marketing, and public information programs. This position is assigned
complex, confidential and time-sensitive projects and must be able to exercise sound judgment
and function efficiently under pressure and tight deadlines.
Typical duties may include, but are not limited to the following:
Develops, produces and maintains effective collateral, including factsheets, brochures,
newsletters, bill inserts, annual reports, advertising content, and materials related to
special projects and initiatives;
Designs and maintains effective content for the District’s website, digital e-newsletter, and
social media accounts to increase awareness and build affinity to grow the District’s
audience and reach across platforms;
Assists in developing and implementing effective and innovative community outreach
programs to increase awareness of the District’s initiatives, programs, projects, and
Writes effective press releases, public service announcements, and media advisories as
Researches, interprets, and synthesizes complex information from various departments,
including conservation and operational initiatives, to create clear, accurate and engaging
messaging for various platforms;
Produces relevant photos and videos for news media or District use as needed;
Communicates in a professional manner with staff, customers, the general public, private
businesses, community groups and local, state and federal agencies as needed;
Plans, schedules, makes arrangements for, and participates in District-sponsored tours,
conferences, and other events as assigned;
Organizes, coordinates, and promotes public hearings, meetings, and other community/
public-oriented presentations and events as needed;
Coordinates and executes the production of a variety of publications,
presentations, videos, exhibits and similar materials for district events, including
typography, illustrations, layouts, formats, and other printing and graphics
Responds to questions from the public in person, by telephone, in writing or via email and
social media as needed;
Assists in the management and promotion of the District’s style guide and branding to
ensure a consistent brand message across departments;
Assists with coordinating outside vendor services such as printers, graphic designers,
event venues, public relations and advertising consultants, and public opinion research
firms as needed; and
Performs related duties as assigned.
QUALIFICATIONS FOR EMPLOYMENT:
Excellent written and oral communications, with the ability to engage a wide range of
Principles, techniques, and methods of effective public information, community outreach,
marketing and branding;
Correct English usage including spelling, punctuation, and grammar;
KNOWLEDGE OF (CONTINUED):
Principles and practices of effective graphic design and illustration methods and materials;
Photography, videography, and the operation of camera equipment and digital editing
Techniques and best practices for community engagement and working with the public in
Presentation skills in dealing with groups of various sizes and demographics;
Modern office practices and filing systems.
Plan, develop and execute a variety of public information campaigns and activities;
Research, compose and prepare clear, concise and engaging public information materials
Apply creative thinking and problem solving techniques;
Gather and analyze information, synthesize complex and diverse information in order to
effectively assemble, organize and present in written and/or oral form;
Interpret, apply, and explain District policies and programs;
Effectively use Microsoft Office, Adobe graphics programs, photographic and video editing
equipment and software; word processing and routine database management software;
Use website back end tools to create and maintain content and successfully analyze
audiences, including Google analytics metrics;
Communicate clearly and concisely, both orally and in writing, to a wide variety of
Exercise discretion and sensitivity in interpreting and communicating District policies and
Establish and maintain effective working relationships with District employees and the
public, using diplomacy and principles of good customer service;
Provide oral and written information about District operations and services and make oral
presentations to small groups;
Type at a speed necessary for successful job performance;
Analyze situations accurately be able to adapt quickly;
Work with diverse cultural and social groups in a tactful and effective manner;
Work independently utilizing effective time management skills;
Travel to alternative work locations and off-site meetings.
TRAINING AND EXPERIENCE
Any combination of education and experience that would provide an opportunity to acquire the
knowledge and abilities listed above. An example of qualifying education and experience would
Education: Equivalent to a Bachelor’s degree from an accredited college with major
course work in public relations, journalism, English, communications, marketing or a
closely related field.
Experience: Three years of experience in communications, public relations, community
outreach, digital content or marketing, or related fields, with strong writing skills and
professional experience in online communications.
The District offers an attractive compensation and benefits program. The salary range for this position is $7,546 – $9,049 per
month ($90,552 – $108,588 annually), depending upon qualifications/experience.
Retirement: MMWD is a member of the California Public Employees Retirement System (CalPERS), which offers reciprocity
between agencies in the 37 Act County System.
Classic employees – 2.7% @ 55 formula, highest 3 year average compensation. Employee contributes 8%.
PEPRA employees – hired after 1/1/13 or Classic employees with 6 month break in service are eligible for a 2% @ 62
formula, highest 3 year average compensation. Currently, employee contributes 5.75%
Health Insurance: CalPERS health care, which makes available a variety of medical plans. The premium contribution made
by MMWD for 2019 is $866.27 employee only; $1,732.54 employee + 1 or more; opt out-payment of $100 per pay period.
Dental: Dental insurance is available to employees and their families.
The District offers additional benefits to include Deferred Comp (employee option), Life and Long-Term Disability Insurance, vacation, sick
leave, holidays, tuition reimbursement and more. See the District’s website for more information at: marinwater.org/DocumentCenter/View/755/
COMPENSATION & BENEFITS
The process may include a panel interview, final interview
and writing exercise. Only those candidates with the best
combination of qualifications in relations to the
requirements and duties of the position will continue in the
HOW TO APPLY:
Apply by Monday, October 21, 2019 by 4:30
p.m. for manual submissions; 5:00 p.m. for
Apply online at Calopps.org :
Click here for the Communications Specialist Job
To be considered for this position you must submit a completed
application, the supplemental questionnaire, a cover letter, and
Job posted: 2019-10-10