Digital Director

## Digital Director

### About the role
Global tech trade association ITI is seeking a Digital Director to lead its digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute — someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward‑thinking ideas about how a tech industry association should show up online.

This person will own ITI’s digital channels end‑to‑end and serve as the connective tissue between the public affairs, policy, and advocacy teams.

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## Your Responsibilities

### Strategy & Vision
– Develop and drive an integrated digital and social media strategy aligned with the organization’s policy priorities, advocacy goals, and member engagement objectives.
– Identify emerging platforms, tools, and formats and make smart recommendations about where and how the organization should leverage digital assets.
– Establish KPIs, track performance, and translate data into actionable insights and narrative for leadership.

### Digital & Content Development and Management
– Own all aspects of the organization’s website (itic.org), including content strategy and publishing, SEO and AI search optimization, performance, and vendor/platform management for technical maintenance and upgrades.
– Develop and execute a content calendar across owned channels — website and social media (LinkedIn, X/Twitter, and others as relevant) — that reflects the organization’s policy agenda and keeps audiences informed and engaged.
– Ensure all digital content is accurate and appropriately calibrated for different audiences, from policy audiences in the U.S. to international stakeholders.

### Policy & Stakeholder Fluency
– Work closely with the policy team to translate complex legislative and regulatory issues into compelling, accessible digital content.
– Build familiarity with key policymakers, Hill staff, agency officials, and global counterparts to inform targeting and engagement strategies.
– Support advocacy campaigns with digital amplification strategies that drive awareness and action among relevant audiences.

### Innovation & Industry Perspective
– Bring a tech‑forward mindset to the role — actively experimenting with new tools, formats, and approaches that reflect the industry ITI represents.
– Champion digital innovation internally, helping the organization model the kind of forward‑thinking approach it advocates for externally.

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## Qualifications
– At least five years of experience in digital communications, social media strategy, or a related field, with at least a portion of that in a policy, advocacy, government affairs, or association context.
– Deep fluency in social media platforms and content strategy, with a strong portfolio demonstrating both strategic thinking and hands‑on execution.
– Genuine interest in and working knowledge of technology policy, including familiarity with key policy debates in the United States, EU, and other key markets.
– Experience communicating to sophisticated, policy‑oriented audiences.
– Strong writer and editor with the ability to adapt voice and format across channels and audiences.
– Comfort operating as a senior individual contributor in a mid‑size organization — entrepreneurial, self‑directed, and collaborative.
– Proficiency with digital analytics tools (Google Analytics, native platform insights, etc.) and the ability to use data to inform strategy.
– Experience with CMS platforms including modern WordPress, email marketing tools, and basic design and video editing tools (Canva, Adobe, or similar).
– Demonstrated experience managing an organization’s website end‑to‑end, including content management, technical oversight, and vendor coordination.
– Familiarity with web analytics, site performance tools, and emerging best practices for optimizing content for both traditional search and AI‑powered search experiences.

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## What Success Looks Like in Year One
– A refreshed, cohesive digital presence that reflects the organization’s policy leadership and tech‑forward identity.
– A content and social strategy that is proactive rather than reactive — mapping to the policy calendar and anticipating key moments.
– Stronger engagement metrics across channels, particularly among policy and Hill audiences.
– Clear frameworks and workflows that make digital operations more efficient and scalable.

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## Pay Range
$110,000 – $120,000

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## Benefits
– Health, dental, vision insurance
– Retirement plan
– Life and disability insurance
– Commuting allowance
– Tuition and Professional Development Reimbursement
– Paid time off and holidays

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ITI is an Equal Employment Opportunity employer.

Learn more here