Digital Media Specialist

Description

DEFENDERS OF WILDLIFE
POSITION DESCRIPTION

JOB TITLE: Digital Media Specialist
CLASSIFICATION: Professional 3
SALARY: $67,000 – $74,000
FLSA: Exempt
DEPARTMENT: Integrated Marketing
LOCATION: Washington, DC
REPORTS TO: Director of Marketing
NUMBER OF DIRECT AND INDIRECT REPORT(S): 0
LAST REVISED: June 2024

Position Summary

The Digital Media Specialist is charged with creating and managing content on defenders.org and Defenders’ social channels to ensure a seamless and engaging experience for a variety of audiences. The Digital Media Specialist will be a creative and strategic thinker who helps drive engagement and action regardless of medium. This position will develop templates, graphic images, banners, reports, and invitations as requested for brand awareness, external engagement, advocacy, and fundraising. Reporting to the Director of Marketing, the Digital Media Specialist is an integral team player who will work with all departments within Defenders.

Essential Duties and Responsibilities

• Create digital content including invitations, PPTs, graphic images, infographics, social quotes, brochures, one-pagers, videos (including TikToks, Meta Reels, YouTube Shorts), etc.
• Post social media content natively and through our social media scheduling platform.
• Support needs for collateral pieces, advocacy toolkits, and editorial content planning, managing timelines, and working cross-departmentally on scheduling and promotion.
• Provide assistance on storytelling to staff, guest authors, and stakeholders in support of Defenders’ external affairs and brand awareness endeavors.
• Coordinate with the Director of Marketing to track performance of defenders.org website pages and social media accounts; provide regular updates on analytics and trends in support of content strategy.
• Regularly review websites of other organizations (nonprofit and commercial) to identify emerging trends and best practices, using this intel to strategize new content for the website, plan layouts, and execute formatting.
• Perform all other work-related duties as assigned.

Qualifications

Education: Bachelor’s (B.A./B.S.) degree or equivalent
Experience: 4 years of relevant experience.

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

Knowledge, Skills, and Abilities for All Defenders

Knowledge, Skills, and Abilities for All Defenders

Knowledge, Skills, and Abilities for Professional 3

Administrative:

• Ability to accurately maintain electronic and physical records.
• Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service.

Communication:

• Ability to clearly and accurately communicate with internal and external stakeholders.
• Ability to articulate complex ideas clearly, accurately, and concisely.
• Ability to convey effective messages to broad and diverse constituencies.
• Ability and willingness to effectively represent Defenders’ interests in external environments.
• Ability to exert influence and build consensus with internal and external stakeholders.

Critical Thinking:

• Ability to handle sensitive and confidential matters with discretion.
• Strong research and data analysis skills, including gathering and synthesizing information from multiple sources to produce high-quality work products in a consistent, efficient, accurate, and timely manner.
• Creative problem-solving and troubleshooting skills with a willingness to experiment and innovate new methods.
• Facilitate and promote the integration of diversity, equity, and inclusion strategies into Defenders’ work.

Project Management:

• Ability to work well under pressure and tight deadlines while balancing competing assignments.
• Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests.
• Ability to take ownership of a project or process and to use problem-solving skills to resolve issues.
• Ability to manage deadlines on multiple cross-functional projects in a dynamic environment.
• Demonstrated ability in managing competing interests on complex issues.

Knowledge, Skills, and Abilities for Digital Media Specialist

• Experience developing a wide variety of written copy, including blog posts, articles, presentations, website content, and more.
• Experience managing website content using content management systems such as Drupal, Magento, etc.
• A knack for translating complex, dense, or otherwise challenging issues into clear, concise messages for varied audiences.
• An aptitude for working with a wide variety of staff to help shape and revise communications products as needed.
• The ability to manage competing project deadlines and deliverables on tight timelines.
• A healthy appetite for news and information, especially related to environmental and wildlife trends, issues, politics, and policy.
• The desire to work with a cross-functional, integrated team to deliver excellent products.
• A commitment to uphold and defend the highest levels of ethical conduct.
• Experience in the digital world and affinity to new technologies is a plus.
• Experience with photography or graphic design.
• A desire to work in a fun, fluid, and fast-paced organization.
• Respect for a culturally-diverse team.

Physical Activities, Environmental Conditions, Physical Demands

Physical Activities

Environmental Conditions

Physical Demands

Equal Employment Opportunity

Defenders of Wildlife provides equal employment opportunities to all qualified individuals without regard to race, color, creed, religion, sex, national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.

Application

Visit www.defenders.org to apply.

Please note: This position is union-eligible.