Director of Communications

24 Jul, 2020

Jobs

Director of Communications

Regional Plan Association
New York, NY

The Director of Communications reports to the President and CEO and works closely with a peer group of senior staff. They are supported by a graphic designer, communications associate, special projects associate and may work with external consultants.

RESPONSIBILITIES INCLUDE

Develop and execute RPA’s message and vision

  • Set and drive the organization’s overall communications and media strategy; develop and implement annual plans that further the strategy; track and evaluate the level of engagement for RPA’s lead constituencies
  • Develop organizational and campaign messaging that is consistent, timely and relevant
  • Engage staff and members of RPA’s board of directors as spokespeople for the organization
  • Oversee the development and distribution of all print and electronic collateral, including policy briefs, technical reports, and newsletters

Work with leadership to set, articulate and deliver RPA’s top programmatic priorities

  • Lead weekly team meetings to review progress on RPA’s top projects and campaigns, and preview upcoming opportunities
  • Draft and/or edit key advocacy and communication materials, including statements, testimonies, press releases, op-eds
  • Help lead staff discussions about annual priorities with an eye toward elevating RPA’s public presence

Elevate RPA’s brand

  • Shape the content and promotion of the spring Assembly, RPA’s most visible event of the year
  • Represent RPA and RPA’s top priorities as spokesperson to local and national media outlets
  • Manage strong contacts with reporters in NY, NJ, CT and nationally

Strengthen RPA’s digital presence

  • Oversee the development of short videos explaining policy issues and RPA positions
  • Create strategies for maximizing RPA’s use of social media tools, and oversee their implementation

Manage communications within the office

  • Prepare staff for media appearances and public speaking engagements
  • Organize trainings and provide resources to build staff capacity for public speaking, social media and interactions with reporters
  • Strategically support the development department by lending marketing expertise to membership drives and other fundraising initiatives, including the creation of fundraising materials (brochures, annual reports)

Manage the communications department

  • Lead a team of three talented staff members
  • Oversee and manage external communications consultants

ABOUT RPA

RPA is based in New York City, with offices in Newark, NJ, Princeton, NJ, and Stamford, CT. We encourage a challenging, collaborative, and fun work environment. We believe in work-life balance and value diversity and equity. Employment and promotional opportunities are equal opportunity without regard to race, color, gender, age, sexual orientation, disability or any other protected class as established by law.

To apply, click here

Job posted: 2020-07-24