Director of Communications & Marketing

Key Responsibilities

Strategic Communications & Branding

• Develop and implement a cohesive communications and marketing strategy aligned with IME’s strategic goals.
• Oversee all messaging and branding to ensure consistency and alignment with IME’s values and mission.
• Serve as a key advisor to the President and the IME team on messaging and communication strategies.

Media & Public Relations

• Coordinate media spokespersons for high-profile engagements.
• Build and maintain relationships with key media outlets, journalists, and industry publications.
• Draft press releases, statements, opinion pieces, and other public-facing content.

Digital & Content Marketing

• Lead the development of digital strategies across web, email, and social media platforms to promote awareness, engagement, and thought leadership.
• Oversee the creation of compelling content, including reports, white papers, newsletters, videos, and infographics.
• Manage and implement website updates to ensure content is current.
• Define and track metrics to measure the effectiveness of communication and marketing strategies.

Member & Stakeholder Engagement

• Design and implement targeted communication strategies to engage current and prospective members.
• Develop and implement communication strategies to demonstrate value proposition of IME membership.
• Support internal and external communications related to IME initiatives, events, and programs.
• Create materials and campaigns that support IME’s legislative and regulatory advocacy work.
• Develop IME’s “Weekly Blast” newsletter.

Crisis & Risk Communication

• Develop and execute crisis communication plans related to industry incidents, policy challenges, or other high-risk situations.
• Provide rapid response communications and media coordination during emergencies or sensitive events.

Marketing & Campaign Oversight

• Oversee marketing strategies for IME publications, programs, and events (including the Spring and Annual Meetings).
• Collaborate with IME team to ensure marketing supports membership growth, sponsorships, and revenue goals.
• Develop and implement communications and marketing budget.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field.
• 5+ years of experience in communications or marketing, preferably at an association.
• Experience in government relations communications or technical sectors (e.g., mining, manufacturing, energy, defense) strongly preferred.
• Demonstrated expertise in strategic communications planning, brand management, and media relations.
• Exceptional writing, editing, and verbal communication skills.
• Proven experience leading cross-functional teams and managing consultants or vendors.
• Proficiency in digital marketing tools and platforms.
• Ability to thrive in a fast-paced, mission-driven environment with high attention to detail and sound judgment.

Work Environment

This role may require occasional travel to member sites and industry conferences.

The position is based in the District of Columbia and therefore the incumbent must reside in the District of Columbia metropolitan area.

Requirements

Drug Testing required (as permitted by DC Law).

Salary and Benefits

Salary Range: $110,000 – $125,000*

*Negotiable based on prior experience.

Starting annual salary will be determined based on individual qualifications. We offer a competitive benefits package that includes medical, dental, vision, FSA, 401k, paid time off, tuition assistance, transportation subsidy, and professional development opportunities.

Please submit a resume, cover letter, and a portfolio or samples of relevant communications work to [email protected].