Director, Organic Social

# ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we’ve dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values—One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans, and Continuous Pursuit of Excellence—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

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# THE ROLE

AG1 is seeking an inspired and passionate Director, Organic Social to lead and evolve how we bring our Brand to life, powering a healthy and performative customer journey through our social media ecosystem. This role will drive channel strategy and objectives, oversee planned and opportunistic/trend-driven channel programming, and lead measurement and optimization efforts in close partnership with our Paid Social team. As the steward of our “second and third homepages,” Instagram and YouTube, this role will bring a channel general manager mindset, ensuring these platforms serve as critical brand and business tentpoles.

Reporting to the Chief Marketing Officer, this role will be a key member of the Marketing leadership team. This is an exciting opportunity to define and execute organic channel strategies, test new approaches, optimize our current activities, and bring data and measurement to our social approach.

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# WHAT YOU’LL DO

## Social Strategy & Channel Ownership

– **Lead organic social strategy** — Oversee AG1’s organic social presence across core channels (Instagram, YouTube) and guide expansion into emerging platforms (TikTok, X, and others).
– **Define channel POV** — Establish each channel’s role in driving business goals and set success metrics (audience growth, engagement, composition).
– **Evolve global strategy** — Partner with regional leads to ensure a cohesive, consistent brand presence across markets.

## Content Strategy, Creative, & Programming

– **Develop data-driven strategies** that fuel growth and inform high-performing creative and programming.
– **Drive culturally relevant creative** including original content, creator partnerships, and standout community interactions.
– **Own the always-on calendar** — Build a social-first content engine aligned to key brand and customer moments.
– **Refine the content playbook** using structured evaluation and performance insights.

## Measurement & Optimization

– **Build a measurement framework** to track performance across platforms and inform strategy.
– **Partner with Analytics** to develop dashboards and translate data into actionable insights.

## Team Leadership & Operations

– **Lead and mentor the social team** to execute strategy and produce impactful content.
– **Manage external partners** including creators, freelancers, and vendors to scale execution and maintain quality.

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# WHAT WE’RE LOOKING FOR

– Bachelor’s degree in Marketing, Business, Communications, or a related field
– 7+ years of experience leading social at best-in-class brands
– Experience in DTC, Wellness, and Lifestyle brands is a plus
– Proven track record of driving creative innovation and scaling channel footprint and engagement
– A self-starter with a GM mindset who can build and manage a high-performing team
– Strong cross-functional operator
– Exceptional problem-solving abilities and analytical thinking
– High-energy, idea-driven, and deeply curious about social, brand, wellness, and culture
– Proactive communicator who uses documentation and reporting effectively
– Interest in cultural conversations across social media (health, wellness, sports, etc.)
– A full life outside of work with personal passions and hobbies

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# WHAT’S IN IT FOR YOU?

– Competitive compensation and performance-based incentive plans
– 100% remote working environment (excluding Laboratory positions)
– Strong company culture with values alignment
– Mission-driven work focused on improving customer health and wellness
– High-growth environment with meaningful impact opportunities
– Paid holidays, reset days, and unlimited PTO (country-dependent)
– In-person team meetups for collaboration and productivity
– High-performance, productivity-focused culture
– Work with passionate, business-minded colleagues
– Access to AG1 products and branded swag
– Monthly telecom stipend for eligible team members
– Benefits and insurance as required by local law

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AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this role, the base salary range is **$145,000–$170,000**, determined at offer stage based on skills and experience. Total compensation includes base salary, performance bonus, and stock options for eligible roles.

AG1 is an Equal Opportunity Employer committed to a safe, welcoming, discrimination-free workplace. We strive to create a diverse and inclusive environment where all team members can thrive and make a meaningful impact. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other protected status.

Pursuant to the Los Angeles and San Francisco Fair Chance Ordinances, we will consider qualified applicants with arrest and conviction records.

Please review our Privacy Policy, including the Job Applicants section, to learn more about how we collect and use personal information in the application process: [https://drinkag1.com/privacy].

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