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Director – Public Affairs
When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!
The Director of Public Affairs serves as the primary owner of global government affairs, public affairs/policy, legislative, regulatory and political matters on behalf of the Company and franchise system. The person in this role will recommend, direct and oversee strategies, programs, communications and actions on local, state, federal and international levels. The Director will lead Wendy’s national franchisee grassroots program and collaborate across departments, external organizations and public affairs agencies/consultants to build influence and achieve the system’s public policy goals. Responsible for Wendy’s Political Action Committee, the Director leverages internal and/or external resources to manage membership, engagement and compliance. The Director manages Wendy’s external affairs involvement with trade associations, social service and philanthropic organizations that represent the industry on key issues and help build the brand’s public profile.
ResponsibilitiesLead government relations & public affairs for The Wendy’s Company. Develop and execute all strategies related to government relations and public affairs. Track legislation & regulations that impact the brand and develop/recommend strategies, policies and programs to enhance the Company’s position. Develop and leverage a network including senior management, trade associations, competitors, consultants, interest groups and personal contacts to influence the outcome of legislative and regulatory developments. Serve in senior committee/governance roles and lliaise with key trade associations/coalitions/suppliers/industry peers/etc. representing the restaurant industry, business community and franchise communite. Act as a Company representative before policy makers in key states such as Ohio. Recommend, retain and manage external lobbyists at the state and federal level as needed to impact legislative agendas important to the company. Ensure compliance with all regulations related to political giving and involvement.
Lead Wendy’s national franchisee grassroots program and collaborate across departments and external organizations to build influence and achieve the system’s public policy goals. Lead issues management teams as needed to develop appropriate response to specific matters. Mobilization includes political and community relations strategy, planning and execution and collaboration with Communications team to maximize positive reputation.
Responsible for all aspects of Wendy’s Political Action Committee (one of the largest in the restaurant industry), leveraging internal and/or external resources as needed. Utilize PAC to maximize Wendy’s access and influence at the federal level. Advise on company and franchise membership of PAC Board. Run annual membership campaign, primary liaison with Wendy’s PAC Advisory Board, provide PAC updates/data/presentations. Work with outside vendors to manage PAC receipts and disbursements, record keeping and compliance. Schedule in-district PAC meetings and in-district disbursements. Manage all PAC communications.
Lead International Public Affairs approach for key markets such as Canada and the UK, and consult the brand and franchisees in other International markets; both existing and new. Leverage in-market agencies and relationships through groups such as the IFA and US Commercial Services to best position Wendy’s among elected officials and regulatory agencies.
Decides legality, appropriateness and recommendations of PAC contributions and disbursements.
Approves content of internal/external communications related to policy and PAC.
Manages franchise program and recommends strategies and plans to achieve grassroots network engagement and activation
Prioritizes strategies related to legislative and regulatory issues requiring the Company’s/System’s awareness and/or response. Develop and execute state & local strategies; recommend national strategies for VP/SLT approval.
Identifies and serve as Company liaison with stakeholders appropriate for partnerships, coalitions, engagement. Direct liaison with state & local government agencies, consultants, lobbyists and trade associations. Advise VP, SLT or other internal leaders who serve as liaisons for external audiences/organizations to maximize Company’s influence
Identifies local civic engagement markets for activation based on internal and external priorities and serve as primary public affairs partner with field teams to develop and guide stakeholder relationship management.
WHAT WE EXPECT FROM YOU
Education: Bachelors Degree
Knowledge: Knowledgeable in legislative and regulatory process, successful political influence techniques, corporate public affairs strategies, direct management of federal political action committees including solid understanding of PAC laws, regulations, compliance, trends
Experience: 8-10 years’ experience primarily focused in communications/government relations with experience on legislative issues and campaigns and Grassroots management in corporate, trade association or campaign environment
Experience: Understanding of and experience working with a franchised system
Skills: Excellent communication skills including written and in-person presentations. Dynamic, high energy relationship builder with track record of persuasive engagement strategies and techniques.
Skills: Superior organizational and project management skills to efficiently engage franchisees in localities across the nation.
Political experience on Capitol Hill or with electoral campaigns is highly preferred.
Preferred locations: Washington DC or Dublin, OH. Open to other East Coast locations.
Wendy’s was built on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand.
Pay Range: $136,000 – $245,000 Annually
Wendy’s is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
Job posted: 2023-05-01