Manager, Public Affairs

25 May, 2023


Manager, Public Affairs

Brand USA

Manager, Public Affairs

Classification: Full Time/ Exempt

Department: Public Affairs

Reports To: Senior Manager, Public Affairs


As the destination marketing organization for the United States, Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide. Established by the Travel Promotion Act of 2009 as the nation’s first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and communicate U.S. visa and entry policies, Brand USA began operations in May 2011.

As one of the best levers for driving economic growth, international travel to the United States supports more than 1 million American jobs and benefits virtually every sector of the U.S. economy. The international segment of the travel economy is especially high-value because visitors from abroad on average spend more time and money and visit more destinations than domestic travelers. Since its founding, Brand USA has worked with thousands of partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

According to studies by Oxford Economics, over the past nine years Brand USA’s marketing initiatives have helped welcome 7.7 million incremental visitors to the USA, benefiting the U.S. economy with $56 billion in total economic impact, and supporting, on average, nearly 40,000 incremental jobs each year. Importantly, approximately half the jobs supported are outside the travel and tourism industry, including manufacturing, construction, finance, retail, and more.

Brand USA’s operations are supported by a combination of nonfederal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors traveling under the Visa Waiver Program.

Visit for industry and partner information.

Visit for exceptional and unexpected travel experiences in the United States.we will accomplish  objectives and goals.

Washington, DC Metropolitan Area Residency Required


  1. Manage Brand USA’s engagement with the Legislative Branch and grassroots organizations:

a. Maintain relationships and respond to inquiries from Capitol Hill

b. Track and report on hearings, legislation, and other issues related to travel and tourism, the ESTA fee, and Brand USA

c, Integration of public affairs needs into campaigns and public relations (e.g., local coverage, inclusion of key states, small business impact, etc.)

d. Speaking engagements and local connections

e. Grassroots and association engagement strategy in key states and districts

f. Produce and Maintain State Fact Sheets

2. Generate written, digital, and presentation content for public affairs needs, including congressional testimony and contributions to reports to Congress

3. Support department as needed across responsibilities

4. Other duties as assigned

All employees of Brand USA are barred from engaging in lobbying activities.


  • Five years of experience preferably in government and political affairs required, with knowledge and interest in marketing, tourism and travel industry.


  • Bachelor’s Degree, preferably in a Liberal Arts field such as: Government/Political Science; Communications; History; English; etc.

Work Environment

  • Fast paced, professional office environment with moderate noise levels
  • Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
  • Moderate travel may be required


Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.


 Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

Brand USA has an organizational commitment to the principles of diversity and inclusion.  In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.

Learn more here

Job posted: 2023-05-25