PR Account Manager (AM)

We’re Hiring: PR Account Manager

We’re a fast-growing PR and digital marketing agency with an immediate opening for an experienced PR Account Manager. We’re seeking a PR professional with proven connections and experience in B2B and B2C media, as well as influencer relations.

We are looking for an experienced agency professional who leads with integrity, cares for their teams and clients, and is committed to exceptional service and continuous improvement. Our ideal candidate is dynamic, humble, and proactive, excelling independently to oversee mid-level account management, client communications, and mentoring junior team members. The candidate’s enthusiasm and positive energy will foster a collaborative and innovative environment, setting the tone for the agency, team, and clients.

In return, we offer an inclusive environment where your happiness, growth, work-life balance, and success are our priority.

Summary

The PR Account Manager (AM) is a primary account contact for clients and the team. Primary responsibilities include understanding the scope of the PR program the agency is executing for each client, driving account strategy, overseeing junior team members, performing the work, driving results alongside team members, and delivering regular reporting on all campaigns to measure against KPIs. Additionally, the AM contributes to new business development.

You should have extensive knowledge of and experience with all social media platforms and be able to provide in-depth recommendations based on best practices guided by the strategic direction of our Digital Marketing Director. You should be comfortable creating graphics, videos, and other collateral in Canva and/or Adobe Creative Suite and taking insights from data tools to make informed decisions on optimizing content and creative needs.

The AM Also Has:

• Vibrant energy, enthusiasm, and a genuine go-getter attitude.
• Exceptional communication, interpersonal skills, and high emotional intelligence.
• Creativity, strategic thinking, and innovation.
• Strong copywriting and marketing expertise.
• Rockstar presentation skills with commercial awareness and business acumen.
• Extensive industry knowledge and networking experience.
• Excellent project management skills, able to manage multiple accounts and tasks.
• Service-oriented and confidentiality-sensitive.
• Passion for current PR trends and tools.
• Basic understanding of digital marketing and its application to PR.

Responsibilities

• Manage a portfolio of PR accounts and serve as a trusted consultant/advisor for clients, building relationships with existing and new clients.
• Display proficiency and fundamental understanding in various aspects of digital marketing while recognizing the interconnectedness and integration with the digital landscape.
• Collaborate with internal stakeholders to develop integrated strategies that combine PR and digital marketing expertise.
• Regularly develop new PR strategies, creative ideas, and plans, focusing on mid-level clients.
• Effectively communicate big picture logistics and tactics to both internal and external stakeholders.
• Liaise and consult with clients regarding press campaigns, creative projects, and PR solutions, ensuring client satisfaction and meeting key performance indicators.
• Manage media relations opportunities, speaking to journalists and other members of the press.
• Develop news angles, stories, and pitches to further the client’s profile, products, and services.
• Analyze and present PR coverage and provide written reports.
• Fulfill the client’s key performance indicators and grow accounts.
• Lead, motivate, and coach junior team members in their respective roles, driving retention and team growth and performance.
• Stay informed about new opportunities in the PR industry and proactively identify potential new business opportunities.
• Contribute to new business pitches and develop compelling PR proposals, as well as identify and pursue upselling opportunities with current clients.

Requirements

• BA/BS in Communications, Marketing, Public Relations, or a related field.
• 8–10 years of agency experience.
• Proven media skills across print, online, and broadcast.
• Excellent content writing and copyediting skills.
• Creative and strategic thinker.
• Proficient with tools like Slack, Asana, and Google Docs.
• Strong initiative, leadership, and work ethic.
• Exceptional verbal, written, and non-verbal communication skills.
• Outstanding presentation and interpersonal skills.
• Adaptable, confident, and professional.
• Highly organized with strong attention to detail.
• Ability to work remotely in a collaborative, virtual team environment.
• Basic digital marketing knowledge to enhance PR efforts.

Learn more here