Product Marketing Manager

## About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end‑to‑end software and AI solutions for businesses to reach, monetize, and grow their global audiences. For more information about **AppLovin**, visit: [www.applovin.com].

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

## About the Role
We are building a global consumer‑facing product from the ground up, and we’re looking for a Lead Product Marketing Manager to define how this product goes to market and scales up.

In this role, you will own end‑to‑end **go‑to‑market strategy**, leading product and feature launches while driving user growth across both in‑product and external channels. You’ll play a key role in expanding distribution across social platforms and building engaged user communities that fuel adoption and retention.

This is a highly cross‑functional, hands‑on role for someone who thrives in ambiguity, understands how products grow in today’s ecosystem, and can turn strong products into scalable growth engines.

## Key Responsibilities
– **GTM & Launches** — Lead end‑to‑end go‑to‑market strategy and execution for product features and market expansions.
– **Cross‑Platform Growth** — Expand product distribution across social platforms (TikTok, Instagram, YouTube, Reddit).
– **Community Building** — Grow and manage engaged user communities (e.g., Reddit, Discord) to drive retention and advocacy.
– **Cross‑Functional Partnership** — Align with Product, Operations, and Engineering teams to ensure successful launches and adoption.
– **Data & Insights** — Use performance metrics and experiments to optimize messaging, channels, and growth strategies.
– **Scale GTM Operations** — Develop playbooks, frameworks, and processes for repeatable, high‑impact launches.

## The Impact You’ll Make
– Drive successful global launches that accelerate user acquisition and engagement.
– Build scalable growth channels beyond the core product, especially across social ecosystems.
– Establish strong user communities that fuel retention, virality, and continuous feedback loops.
– Shape how AppLovin brings new consumer products to market at global scale.

## Who You Are
– 5+ years of experience in **product marketing**, product operations, growth marketing, or GTM roles in tech or content platforms.
– Proven track record of leading product launches and driving user growth across digital channels.
– Deep understanding of social platforms and community‑building dynamics (e.g., Reddit, TikTok, Discord).
– Strong storytelling skills—you can translate product features into compelling user‑facing narratives.
– Data‑driven and comfortable with experimentation, funnel metrics, and performance analysis.
– Experienced in cross‑functional collaboration across product, engineering, marketing, and data teams.
– Strong project management skills with the ability to manage multiple launches simultaneously.
– Builder mindset—you create structure, processes, and systems in fast‑moving environments.

## Nice to Have
– Experience in building a product from 0–1.
– Experience with launching consumer‑based platform products.
– Background in community‑led growth or creator ecosystems.
– Familiarity with growth loops, virality mechanics, and lifecycle marketing.
– Experience scaling products across international markets.

## Why Join This Venture
– Build and launch a global consumer product from zero to scale.
– Own GTM strategy with direct impact on growth and adoption.
– Operate at the intersection of product, growth, and community.
– Startup‑level ownership backed by AppLovin’s scale, technology, and resources.
– Shape how modern products grow—not just within apps, but across platforms and communities.

AppLovin provides a competitive total compensation package with a pay‑for‑performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Depending on the position offered, equity and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

**Other Types of Pay:** Equity eligible
**Health Insurance:** Medical, Dental, Vision, Life, Disability
**Retirement Benefits:** 401(k) Retirement Plan
**Paid Time Off:** Unlimited Discretionary Time Off
**Paid Holidays:** 10 paid holidays per year
**Paid Sick Leave:** 80 hours per year
**Method of Application:** Apply online
**Application Window:** Expected to close within 30 days of posting.

All questions or concerns about this posting should be directed to [email protected].

## CA Base Pay Range
$160,000 – $240,000 USD

AppLovin has become aware of a scam targeting jobseekers with fake “app optimization” and similar roles. We do not ask candidates to download apps or make any form of payment(s). AppLovin works with applicants through our Careers page and applovin.com email addresses. If you are contacted through unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate.

AppLovin is proud to be an equal opportunity employer committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected].

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

To support an efficient and fair hiring process, we may use technology‑assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Learn more here