Senior Digital Campaign Manager (Bilingual English/Spanish)

Salary

$84,872 – $88,749

Work Location

Remote

Background

The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally.

We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs.

For over 15 years, we’ve worked to advance our mission by making domestic work visible. We’ve worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights.

We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we’re ready to elevate care workers to the essential workers of the 21st-century economy.

We’re a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

Position Summary

The Senior Digital Campaign Manager will be part of the NDWA Digital Organizing team, which utilizes digital tools to engage and grow our base of domestic workers to win campaigns and build communities with domestic workers. This role will develop digital strategy for our work to raise workers’ awareness of their rights and capacity to defend them; will support national, state, and municipal campaigns to win new rights; and will support NDWA chapters to grow their bases and engage workers in campaigns and ongoing chapter activities. Additionally, this position may manage interns and/or permanent staff as part of their responsibilities. The Senior Digital Campaigner will work in close coordination with peers in the Digital Organizing Team who perform similar roles.

Primary Roles & Responsibilities

• Digital Campaign Strategy Development: Develop comprehensive digital strategy for campaigns and projects, including setting metrics-based goals, strategic use of digital tactics to reach campaign objectives, key performance indicators, messaging and message testing, list segmentation, and successful user journeys to deepen domestic worker engagement with NDWA.
• Expand Digital Engagement: Increase NDWA’s capacity to engage domestic workers online, particularly those not in close proximity to existing affiliate/chapter organizations.
• Growth and Visibility: Increase the number of workers participating in chapter activities, increase the visibility of chapters, increase the level of engagement of workers in chapters.
• Experimentation: Run a series of experiments to test models of online worker know-your-rights education.
• Community Building: Create online spaces for domestic workers to learn about their rights, connect with each other, and engage in campaigns.
• National Campaigns: Lead campaigns across the country to realize the rights of domestic workers in areas where we’ve already won campaigns.
• Community Management: Maintain private member social channels, including community moderation and content generation.
• Mobilization: Mobilize workers to participate in online calls to action in support of advocacy campaigns, as well as to participate in chapter activities.
• Leadership Development: Identify potential domestic worker digital leaders and train and support them as peer facilitators of online spaces and to provide peer-to-peer know-your-rights information online.
• Data Analysis: Track worker engagement across digital channels and utilize analysis for audience understanding, targeting, and refinement.
• Reporting: Create and maintain weekly reporting, including data analysis and metrics.
• Content Creation: Write as needed for online ads, video scripts, websites, SMS, and email.
• Staff Management: Manage interns and/or permanent staff, providing guidance, support, and supervision to ensure alignment with campaign goals and organizational objectives.

Qualifications

• Bilingual English/Spanish with cultural competence and excellent written and verbal communication skills in both languages.
• A track record of producing high-quality audiovisual content on a range of issues that has helped an organization move people to action.
• At least 2 years in online organizing for political campaigns and digital strategy for issue-based, advocacy, or political campaigns.
• Minimum 3 years of online organizing experience.
• Experience as a digital or field organizer for a union or membership-based association.
• Experience with leadership development, popular education methodology, and strong facilitation/training skills, ideally with low-wage workers or workers with limited access to technology.
• Experience with data-informed online organizing, including multi-channel digital engagement tracking, list segmentation, A/B testing, and CRMs. Direct experience with Action Network, EveryAction, and/or other advocacy platforms.
• Experience with peer-to-peer and broadcast text. Direct experience with ThruText or Hustle as well as with Mobile Commons or similar broadcast SMS tools.
• Experience with the strategic use of Facebook and other social media platforms, as well as social media management systems and online tools. Direct experience with WhatsApp is a plus.
• Experience with online programming and digital training development, such as learning management systems or online video production.
• Familiarity with digital strategies for engaging communities with limited access to technology.
• Experience working in networks and coalitions and excellent skills for coordination across organizations.
• Excellent time management skills, including the ability to meet deadlines, work successfully in a team, handle supervision, and pay attention to detail.
• Strong research and communication skills.
• Willingness to be coached, experiment, apply lessons, and iterate on the work continuously.
• Ability to relate to and work with diverse groups of people, as well as an understanding of the daily challenges faced by low-income communities of color. Previous experience working with marginalized communities or domestic workers is preferred.

How to Apply

Please apply directly to the job posting and send a resume, a writing sample in English and Spanish, and answer the application questions in lieu of a cover letter. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

We value a truly diverse workforce and a culture of inclusivity and belonging. People from historically disadvantaged communities, such as Women, People of Color, People with Disabilities, and LGBTQIA+ people, are strongly urged to apply. NDWA is a union employer; this position is a bargaining unit position.

NDWA participates in the E-Verify program and is an Equal Opportunity Employer.