Social Media Specialist
NCQA is now hiring a Social Media Specialist! The social media specialist supports NCQA’s communications strategies by promoting policy objectives, marketing products and developing messaging strategies for a variety of audiences on a variety of media platforms. The specialist works closely with the public policy and marketing teams to “lead the conversation” for NCQA objectives, thought leadership and marketing support. The specialist develops and executes communications strategies with a full arsenal of communicating tools: Twitter, Facebook, YouTube, LinkedIn, blog.ncqa.org and the NCQA newsletter, Quality Matters. The specialist seeks out thought leaders and market movers and inserts NCQA into their conversations—or generates compelling conversation and invites these key stakeholders along. He/She monitors NCQA’s social media accounts, analyzes quantitive results and develops strategies to respond accordingly. He/She serves as the organization’s reporter and archivist by maintaining a healthy curiosity and willingness to proactively pursue new content. The Specialist will also support various projects as needed.
- Develop and implement social media strategy to raise NCQA profile, engage new and existing audiences and generate marketing leads.
- Identify and engage influencers, thought leaders and journalists.
- Conduct proactive and responsive engagement (conversations) with key stakeholders across the health care industry to develop strong external relationships with policy audiences, support marketing initiatives and improve performance for NCQA’s blog and and opt-in mailing lists.
- Create and distribute content for all social media accounts (Facebook, Twitter, LinkedIn, YouTube). Edit photo/video/text to adapt or produce content for social posting.
- Ensure all content follows NCQA branding standards and provides consistant messaging in terms of style, quality and tone of voice.
- Analyze social media & marketing performance data to regularly update strategies, identify key audiences and inform messaging.
- Encourage, cultivate and promote NCQA leadership and employee social media participation to support and expand NCQA messaging initiatives.
- Identify and engage reporters and editors (media stakeholders) to support earned media efforts.
- Be constantly curious about what we do, who else does it, how to reach our target audiences and build our brand.
- Public Policy/Health Care Quality Knowledge Management: Perform as our organization’s investigative reporter.
- Proactively pursue new information throughout company to develop communications supporting NCQA objectives.
- Attend public policy meetings and develop strong relationship with policy team to inform content creation.
- Monitor external websites, publications in Health Care policy to strengthen understanding of the health care climate and NCQA’s position/role within policy discussions.
- External Communications: Composes external communications materials including bi-monthly Quality Matters newsletter.
Education and Skillset:
- BA Degree
- 2 years experience producing communication in the public policy or health care sectors.
- Master’s degree in a related field may substitute for above experience.
- Strong analytical and communication skills.
- Ability to fully understand NCQA goals and design social media strategies to advance them.
- Familiarity with principles of graphic design. Fluency in Word, Excel and Adobe Suite.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
NCQA is a drug free workplace. NCQA recruits, hires, trains and promotes individuals, and administers any and all personnel actions, without regard to race, color, religion, national origin, age, sex, pregnancy, citizenship, familial status, disability status, veteran status, genetic information, or other protected statuses under applicable state and federal laws.
NCQA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).
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Job posted: 2021-02-07