Senior Digital Advocacy Specialist

Earthjustice Overview

Earthjustice is the premier nonprofit environmental law organization. We take on the biggest, most precedent-setting cases across the country. We wield the power of law and the strength of partnership to protect people’s health, preserve magnificent places and wildlife, advance clean energy, and combat climate change. We partner with thousands of groups to engage on the critical environmental issues of our time and bring about positive change. We are here because the earth needs a good lawyer.

Founded in 1971, Earthjustice has a distinguished track record of achieving significant, lasting environmental protections. We achieve this by hiring people who share a passion for justice and a healthy environment. Our headquarters is in San Francisco, with offices in Anchorage, Bozeman, Chicago, Denver, Honolulu, Houston, Juneau, Los Angeles, Miami, New York City, Philadelphia, Seattle, Tallahassee, and Washington, D.C.

Senior Digital Advocacy Specialist Overview

The Senior Digital Advocacy Specialist will join Earthjustice’s Digital Engagement team in the Communications department. The position is responsible for devising and executing Earthjustice’s digital advocacy and engagement strategies. This individual will focus on advocacy, cultivating, and stewarding Earthjustice’s potential and existing supporters using digital tools and platforms such as email, web, and SMS.

Responsibilities

Development of Digital Advocacy Campaign Strategies (40%)

• Create digital advocacy campaigns to support the goals of the Communications department, PAL, and other departments.
• Work with communication strategists, digital team, PAL staff, program staff, team members across the organization, hired contractors, and external coalitions to develop digital advocacy promotion strategies on Earthjustice digital channels, in particular email, web, SMS, social media, and paid advertising.
• Work with the Digital Advocacy Associate in the production of advocacy-related web content, outbound HTML email, and SMS communications regarding our programmatic work to existing and potential Earthjustice audiences.
• Participate in relevant team, program, and coalition meetings to generate ideas and make decisions on effective digital advocacy campaigns.
• Serve as technical lead in optimizing the performance of email and SMS advocacy tool templates.

SMS Program Management (20%)

• Manage the SMS program, working with the Sr. Digital Advocacy Manager to develop and implement SMS program strategy as a critical, rapidly growing function of our overall digital advocacy strategy.
• Develop SMS list growth strategies through paid and unpaid efforts such as partnering with the social media team on social campaigns, cross-promotions with other organizations, sponsored petitions, advertising campaigns, and partnership with influencer marketing.
• Develop tactics and strategies to improve SMS supporter engagement like deliverability tracking, A|B testing, welcome series implementation, and managing multiple audience segments.

Email/SMS List and Audience Growth (15%)

• Develop email list growth strategies through partnerships, social campaigns, marketing campaigns, cross-promotions, and advertising campaigns.
• Oversee the SMS program in partnership with the Sr. Digital Advocacy Manager.
• Develop and implement digital advocacy and engagement strategies to broaden our target audience and deepen existing supporter engagement.

Data Monitoring & Analysis (10%)

• Work in tandem with the Sr. Digital Advocacy Manager to oversee regular reporting on analytics, leverage data to adjust strategy, and monitor the overall digital health of the program.
• Generate metrics and populate the digital advocacy dashboard to inform goals and strategic direction.
• Partner with external contractors on data gathering and reporting.

External and Internal Stewardship (15%)

• Coordinate the email and SMS calendar, communicating with team members across the organization about promotion capacity.
• Follow up with supporters to get them further engaged in digital advocacy campaigns, like writing LTE, partner/coalition building, and taking additional actions.
• Collaborate with the Digital Advocacy Associate to write follow-up messages to external supporters on case updates and campaign updates.
• Draft best practices guidelines and train staff on digital advocacy.
• Attend external skill-building and networking events to develop partnerships across like-minded organizations.

Required Qualifications

• Bachelor’s degree preferred. 5+ years of relevant professional experience.
• Experience working in or with a nonprofit preferred.
• Experience with at least one eCRM tool—preferably EveryAction.
• Experience with SMS mobile messaging tools.
• Experience with project management tools – preferably Monday.com.
• CRM, HTML, and Photoshop experience preferred.
• Proficiency with Excel, HTML, and digital tools.
• Strong project management skills.
• Ability to juggle multiple projects with a strong attention to detail.
• Ability to work across teams and independently.
• Passionate about environmental issues.
• Strong detail orientation and organizational skills.
• Excellent written and in-person communication skills.
• Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.
• Contributes to a diverse, equitable, and inclusive work culture that encourages and celebrates differences.

Compensation and Benefits

We offer a mission- and employee-focused work environment and a competitive compensation package, including excellent benefits.

• San Francisco: $96,500 – $107,200
• Remote (US): $82,100 – $107,200 (A more specific remote range will depend on location.)

To Apply

Interested applicants should submit the following via Jobvite by September 13th at 5pm PT. After that, applications will be reviewed on a rolling basis:

• Resume
• Cover letter

Please reach out to [email protected] if you are having technical difficulties submitting your application. No phone calls, drop-ins, or hard copies. Earthjustice only accepts resumes submitted for positions that are currently open.

Equal Opportunity Employer Statement

Earthjustice is driven by a passion for justice, partnership, and excellence. Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and maintain an inclusive environment where all staff are valued and respected. As an equal opportunity employer, we ensure employees and applicants are given equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, or any other factor unrelated to the position.

San Francisco & Los Angeles Fair Chance Ordinances

For positions located within the City and County of San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

For positions located within the City of Los Angeles: We will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.