Sr. Specialist, Brand Management

### Overview

The Sr. Specialist, Brand Management is a core member of the SHRM Brand team, supporting all things SHRM Brand to help position SHRM as the predominant thought leader at the intersection of work, workers, and the workplace. The Sr. Specialist supports a wide range of projects including national TV commercials, brand campaign strategy & performance, and brand compliance to amplify SHRM’s brand and reputation. This role understands how to drive projects forward efficiently and accurately while collaborating with cross-functional teams and stakeholders/members. As a member of the Global Brand Team, the Sr. Specialist promotes the brand through messaging, creative storytelling, and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.

### Work Environment

Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment. This job requires occasional travel (0-10%).

### Responsibilities

– Be a key driver delivering the brand’s ambition and awareness through development of national TV commercials, brand stunts, and brand activations.
– Supports the Sr. Director on brand strategy and campaign development and plays an integral role in the campaign launch and implementation.
– Works collaboratively with the brand team and internal stakeholders in tactical implementation that supports the larger brand strategy.
– Lead updates to brand campaign microsite using analytics and insights to modify content where necessary to drive maximum performance.
– Steward of brand efforts across the SHRM “Branded House” – including state council, chapters, Foundation, and various business units.
– Participates in the strategy for and execution of the SHRM booth at SHRM Conferences.
– Other brand management projects as assigned.

### Requirements

– Bachelor’s degree.
– Experience building and executing B2C and B2B brand/communications campaigns and understanding of omnichannel execution.
– At least 5 years of experience in a related field, preferably with experience building brand reputation and awareness; agency experience preferred.

### Knowledge, Skills & Abilities

– Strong written and verbal communication skills.
– Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines.
– Strong project management skills.
– Strong attention to detail.
– Ability to work as part of a team with excellent interpersonal skills.
– Proficient with Microsoft Office Suite.

### Physical Requirements

– Must be able to perform essential duties satisfactorily with reasonable accommodations.
– Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

### Legal Disclaimer

SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

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