Vice President, Corporate Social & Influencer Strategy

## Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators, and we engage people *in* the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, engaging stakeholders in new and innovative ways to build brands and reputations.

## Vice President, Corporate Social + Influencer Strategy
Washington, DC

Weber Shandwick is seeking a Vice President, Corporate Social + Influencer Strategy to join our Washington, DC team. This leader will shape social, digital, and influencer strategy for high‑profile corporate, public affairs, and regulated client engagements, helping organizations use social as a true reputation, stakeholder engagement, and business tool.

This role requires a seasoned strategist who can operate at the intersection of innovation, culture, and risk — bringing forward‑thinking ideas to the table while navigating complex client dynamics, legal review, reputational exposure, compliance considerations, and fast‑moving public conversation.

The Vice President will serve as a trusted advisor to senior clients and internal leaders, building strategies that meet business objectives and elevate how social and influencer engagement shows up in corporate communications. The ideal candidate has deep expertise in corporate social strategy, executive visibility, creator engagement, employee advocacy, and issues management, and is equally credible counseling a CEO, pressure‑testing a creator brief, shaping a LinkedIn narrative, or helping a team move through a crisis with clarity.

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## What You’ll Do

– **Strategic leadership** — Serve as a senior strategic lead and trusted advisor across key client relationships, providing counsel on social, digital, and influencer strategy in corporate, public affairs, crisis, and regulated environments.
– **Integrated strategy** — Lead insight‑driven strategies across owned social, executive visibility, employee advocacy, creator partnerships, earned amplification, and measurement.
– **Risk navigation** — Guide clients and teams through moments where cultural relevance, reputational risk, legal review, and stakeholder expectations intersect.
– **Executive social programs** — Build and oversee executive social programs including LinkedIn strategy, voice development, content planning, governance, and measurement.
– **Employee advocacy** — Architect employee advocacy and employee‑creator programs with training, guardrails, content systems, approvals, measurement, and risk mitigation.
– **Influencer strategy** — Shape influencer and creator strategies for corporate objectives, overseeing identification, vetting, contracting, content development, disclosure, compliance, and performance optimization.
– **Crisis social strategy** — Lead social strategy in crisis and issues environments, partnering with crisis, public affairs, earned, legal, and analytics teams.
– **Data translation** — Translate research, listening, data, and cultural intelligence into actionable recommendations and compelling briefs.
– **Cross‑functional partnership** — Partner across creative, earned, paid, analytics, public affairs, crisis, and legal/compliance teams to deliver integrated programs.
– **Stakeholder alignment** — Act as a senior escalation point, navigating complex client dynamics and aligning multiple stakeholders.
– **Team leadership** — Lead, mentor, and inspire multidisciplinary teams, fostering collaboration, accountability, and growth.
– **Financial management** — Support scope development, staffing, resource allocation, and delivery against budget.
– **Organic growth** — Drive organic growth and contribute to new business, pitch strategy, thought leadership, and practice development.

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## Who You Are

– **Experienced communicator** — 10–12+ years in corporate communications, public affairs, social strategy, digital PR, or integrated communications, with agency or in‑house leadership experience.
– **Senior‑level counselor** — Demonstrated experience advising clients or executives in complex, high‑stakes, or regulated environments.
– **Social ecosystem expert** — Deep understanding of platforms, creators, communities, executives, and employees as drivers of corporate reputation.
– **Program leader** — Proven ability to lead large, integrated programs across multiple workstreams and approval processes.
– **Executive visibility specialist** — Significant experience with executive social strategy and thought leadership, especially on LinkedIn.
– **Employee advocacy practitioner** — Experience designing and operating employee advocacy or creator programs with governance and compliance.
– **Influencer strategist** — Strong influencer/creator strategy expertise with sound judgment on risk vs. value.
– **Platform fluent** — Working fluency across major social platforms, influencer tools, employee advocacy platforms, listening, analytics, and reporting.
– **Collaborative partner** — Experience collaborating across corporate, public affairs, earned, creative, paid, analytics, and legal/compliance teams.
– **Business‑minded** — Strong business acumen including scopes, budgets, resource planning, and growth.
– **Storyteller** — Exceptional storytelling and presentation skills.
– **People leader** — Develops talent, builds trust, and raises the quality of work.
– **Culturally fluent** — Curious, resilient, steady under pressure, and able to discern when bold is brilliant vs. when bold is a screenshot waiting to happen.

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## Salary Range

**$119,000 USD – $155,000 USD**

Where an employee or prospective employee falls within this range depends on factors including internal equity, market considerations, budget, tenure, experience, and qualifications.

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Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, disability, sexual orientation, gender identity, marital status, or citizenship status.

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