Web Content Specialist

## Job Type
Full-time

## Description
The New England College of Optometry (NECO) seeks a creative, strategic, and technically skilled Web Content Specialist to join its Marketing & Communications team. This role combines dynamic digital storytelling with hands-on WordPress web development and content management.

The ideal candidate is both a compelling digital storyteller and a confident WordPress developer who can translate NECO’s mission—*Changing the Way People See the World*—into engaging content across platforms. This position plays a critical role in elevating NECO’s brand among prospective students, current students, faculty, staff, alumni, and friends of the College.

This position is hybrid: 3 days in-office and 2 days remote. The salary for this position is $70,000–$75,000.

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## Key Responsibilities

### WordPress Web Development & Content Management
– Manage and update NECO’s various WordPress websites to ensure content is current, accurate, and aligned with brand standards.
– Build and maintain web pages, landing pages, and campaign microsites to support Admissions, Development & Alumni, and institutional initiatives.
– Collaborate with internal stakeholders to translate complex academic and clinical information into accessible, engaging web content.
– Ensure best practices in SEO, accessibility (ADA compliance), usability, and mobile responsiveness, and work with outside consultants as directed.
– Troubleshoot site issues, manage plugins, and coordinate with external developers or IT as needed.
– Continuously improve user experience to support prospective student recruitment and alumni engagement.

### Storytelling & Content Development
– Identify and develop compelling stories that showcase NECO’s impact in education, patient care, research, and community service.
– Interview students, faculty, staff, alumni, and patients to craft authentic narratives for digital channels.
– Partner with Admissions to develop content that supports recruitment and enrollment.
– Support Advancement by promoting alumni achievements, events, and giving initiatives.
– Maintain a consistent institutional voice and visual identity across digital platforms.

### Collaboration & Project Management
– Work closely with the Director of Marketing & Communications to align digital strategies with institutional goals.
– Collaborate across departments including Admissions, Development, Academic Affairs, CAPA, and NECO’s two clinics.
– Manage multiple projects simultaneously, meeting deadlines in a fast-paced academic environment.
– Assist with live event coverage and digital promotion of campus activities.

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## Qualifications

### Required
– Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field.
– 2–3 years of experience in web development.
– Demonstrated experience building and maintaining WordPress websites (themes, plugins, page builders, basic HTML/CSS).
– Strong writing and editing skills with the ability to adapt tone for diverse audiences.
– Experience with analytics tools (Google Analytics).
– Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
– Strong organizational skills and attention to detail.

### Preferred
– Experience in higher education, healthcare, or nonprofit marketing.
– Basic photography and videography skills.
– Understanding of accessibility standards and best practices in web design.

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## Core Competencies
– **Strategic & Instinctive Storyteller:** A mission-driven professional with strong creative instincts and a passion for uncovering compelling narrative elements.
– **Proactive & Independent Initiative:** Works independently with sound judgment, proactively seeking guidance and providing regular progress updates.
– **Collaborative & Respectful Teammate:** Maintains a responsive, curious, and respectful approach when collaborating with colleagues to develop high-quality content.
– **Technically Proficient & Detail-Oriented:** Combines technical expertise with a sharp eye for detail to ensure all deliverables meet the highest standards.
– **Balanced Innovator:** Skillfully balances the need for brand consistency with a drive for creative innovation.

New England College of Optometry is an Affirmative Action/Equal Opportunity Employer and encourages all qualified candidates to apply.

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## Benefits @ NECO
New England College of Optometry offers a robust benefits program including:

– 3 plan options for BCBS medical coverage (employer subsidized at 75% or greater)
– Mental Health and Wellness benefits
– BCBS Dental
– Discounted vision services
– 13 paid holidays and generous paid time off for sick, vacation, and personal days
– Employer-paid life insurance, and short-term and long-term disability
– Voluntary Insurance: life, critical illness, hospital indemnity, accident
– Voluntary Benefits: employee discounts and pet insurance
– 9% employer contribution to a 403(b) retirement plan after 1 year of service with no vesting schedule or match requirement
– Qualified Public Service Loan Forgiveness Employer

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## Salary Description
$70,000–$75,000

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