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The Jugaad Principle: Managing Government Relations in India

By October 9, 2018Publications (HK)

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Jugaad, a Hindi term that suggests an innovative fix to a challenge, is a notion worth embracing by companies looking to do business in India. Sponsored by APCO Worldwide, this report utilizes case studies and interviews with corporate practitioners and Indian experts to provide a picture of government relations in this important emerging economy.

 

 

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