Skip to main content

Press Release …

By October 1, 2018Pulse (CT)
[vntd_hero_section images=”52277″ heading_dynamic=”Public Affairs Pulse Survey” subtitle=”” button1_label=”” bg_overlay=”dark_blue” height=”custom” height_custom=”400″ tooltips=”%5B%7B%22tooltip_title%22%3A%22Welcome%20To%20Crexis!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22bottom%22%2C%22tooltip_depth%22%3A%220.12%22%7D%2C%7B%22tooltip_title%22%3A%22Click%20for%20our%20great%20works!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.72%22%7D%5D”]

Press Release …

October 17, 2016
Laura Horsley
Director of Marketing and Communications
Public Affairs Council
[email protected]

Most Americans Believe Discrimination is a Serious Problem and Would Support More Efforts by Business to Prevent It

WASHINGTON — Strong majorities of Americans are concerned about all forms of discrimination — whether it’s based on race, gender identity, sexual orientation, gender or other factors. A new survey of 1,000 adults shows that the problem of racial discrimination is considered the most serious discrimination challenge the country faces, followed by gender identity (transgender) discrimination.

Attitudes about discrimination vary sharply based on political party, age, gender and other factors.

The results come from the 2016 Public Affairs Pulse survey, a telephone poll of 1,000 Americans conducted Sept. 12–17 by Public Opinion Strategies and sponsored by the Public Affairs Council. The annual survey asks Americans to weigh in on a host of topics related to business and society.

Nearly three-quarters (74%) of Americans believe racial discrimination is at least a serious problem and 37 percent say it is a very serious problem. Similar percentages call gender identity discrimination at least a serious (67%) or very serious (37%) problem.

Most Americans also believe other types of discrimination — based on sexual orientation, disability, religion, gender and age — are serious concerns.

Click to view the full-sized image

Click to view the full-sized image

Differences Between Political Parties
Republicans, on balance, are less likely than Democrats and Independents to see discrimination across these seven areas as serious problems. While majorities of Republicans say racial and religious discrimination are serious problems, smaller percentages of GOP voters are as concerned about the other forms.

The largest differences between Republicans and Democrats show up in attitudes about gender identity discrimination (46 percent of Republicans versus 84 percent of Democrats view the matter to be serious) and sexual orientation (45 percent of Republicans versus 79 percent of Democrats say this is a serious problem). The smallest difference in attitudes relates to religious discrimination (52 percent of Republicans and 70 percent of Democrats call this issue serious).

Majorities of Independents say all seven forms of discrimination are serious, but the percentages are not as high as those for Democrats.

A recent Gallup poll shows that 45 percent of Americans say they are not a member of either major party.

Read more about discrimination and demographics based on gender, age and ethnicity

Many Business Anti-Discrimination Efforts Go Unnoticed
Major companies receive little credit for their efforts to reduce discrimination. One in three Americans (34%) think corporations have played a positive role in reducing discrimination of people with disabilities, and slightly lower percentages recognize business efforts to reduce discrimination by gender (28%), race (27%) and sexual orientation (26%). For discrimination by gender identity, religion and age, more Americans feel companies have played a negative role rather than a positive one.

Across all categories of discrimination, however, the most common response from the public is that corporate actions have made no difference at all.

Read more about the public’s perception of efforts by business to prevent discrimination

Public Supports More Efforts by Companies
On the other hand, if major companies were to take steps to prevent discrimination based on any of these factors, most Americans say they would view these efforts favorably. This is particularly true for discrimination based on disabilities, race, age and gender. But it applies to every category — even those portrayed as controversial by the news media. For example, while 10 percent of the public say they would think less favorably of companies taking steps to prevent gender identity discrimination, 53 percent say they would have a more favorable opinion of firms working to address this issue.

For full results of the Public Affairs Pulse survey and the survey methodology, visit


About the Public Affairs Council
Both nonpartisan and nonpolitical, the Public Affairs Council is the leading association for public affairs professionals worldwide. The Council’s mission is to advance the field of public affairs and to provide its 700 member companies and associations with the executive education and expertise they need to succeed while maintaining the highest ethical standards. Learn more about the Council at