This series of two online workshops was produced by the Public Affairs Council on 15 & 17 September 2020.

Description: The more you know, the more you can control. Understanding your environment, knowing the political arena, and transforming complex data into usable messages are highly valued skills for public affairs practitioners. They are also the foundations of a successful lobbying strategy. Join this workshop to learn innovative approaches and best practices to intelligence gathering you can immediately apply to craft impactful campaigns.

These workshops were devised and presented by:

Paul Shotton
Principal Lecturer, The Hague University
Owner at Shotton Consulting

if you have any questions or wish to have a similar training for your company, association or team, we’d be happy to help. Just write to us at [email protected].

View the workshop recordings below:

Session 1:

Session 2:

Presentation:

Intelligence Gathering and Data Mining for EU Lobbying – both sessions