Virtual Workshop
Storytelling for Advocacy
July 9, 2024
1:30 p.m.−3:45 p.m. ET
Your advocates have stories to tell, and your program should help them. Personal experiences make your message more meaningful and compelling to lawmakers and emphasize the need for action. This workshop will demonstrate how storytelling can be used to enhance your grassroots efforts, empower your advocates and reach your goals.
1:30 p.m.
Identifying and Cultivating Quality Advocate Stories
Storytelling can be the game-changer your advocacy program needs. When curated authentically, advocate stories are both more compelling and successful at swaying policymakers than dry talking points or statistics. Don’t get caught unprepared for a campaign – with advance planning and the participation of your advocates, you can build a collection that allows you to respond with authentic stories every time.
In this session, we will cover:
- What makes a compelling story
- How to build a quality story bank
- How to integrate stories into your advocacy strategy
2:30 p.m.
BREAK
2:45 p.m.
Training Your Advocates to Be Storytellers
A story is only as good as the person telling it. Make sure that your advocates are trained to tell their stories in ways that successfully educate lawmakers, share what is at stake and express your desired legislative outcome.
You’ll learn how to:
- Create an environment in which advocates feel safe and comfortable communicating their personal experiences
- Train advocates to confidently and succinctly share their stories
- Help advocates relate their personal experiences to your legislative ask
3:45 p.m.
Adjourn
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Grassroots credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]