Virtual Workshop
Website & Email Best Practices for Public Affairs
August 21, 2024
1:30 p.m.−3:45 p.m. ET
Email campaigns and action center websites are still some of the best tools for engaging employees, members, supporters and key stakeholders. But as attention spans grow shorter, advocacy professionals must get more creative with how they speak to their audiences. Crafting your messages in an engaging and visually appealing way is key to reaching your advocacy goals.
1:30 p.m.
Digital Content Design Strategies for Outstanding Communication
Whether you are addressing policymakers, stakeholders or your advocate base, having a dynamic and informative website that’s easy to navigate is key. We’ll help you crack the code to keep your audience engaged with your content and drive them to action.
This session will discuss:
- Harnessing principles of visual design, such as scale and contrast, to make your website or newsletter more visually appealing
- Dividing your content into easily digestible “chunks” and other tactics to keep readers’ attention
- Ensuring that your content is inclusive and accessible to all audiences
2:30 p.m.
Break
2:45 p.m.
Leveraging Data to Craft Better Emails and Newsletters
Are your advocacy emails going unread? It might be time to revamp your email strategy! Our communications expert will provide you with proven tactics used by brands, campaigns and organizations of all sizes to boost open and click-through rates.
Join us to learn how to:
- Test and optimize your emails
- Build better subject lines and calls-to-action
- Segment and personalize your emails to appeal to your most engaged audiences
3:45 p.m.
Adjourn
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying , 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]