Location: Washington, DC
Date Posted: 11/18/2024
About ClearPath, Inc
ClearPath’s mission is to accelerate American innovation to reduce global energy emissions. To advance that mission, we develop cutting-edge policy solutions on clean energy and clean manufacturing innovation. An entrepreneurial, strategic nonprofit, ClearPath (501(c)(3)) collaborates with public and private sector stakeholders on innovations in nuclear energy, carbon capture, hydropower, natural gas, geothermal, energy storage, and clean manufacturing to enable private-sector deployment of critical technologies. Started in 2014 by entrepreneur Jay Faison, ClearPath engages in the direct education of policymakers within the White House, Congress, Executive Agencies like the Environmental Protection Agency and the Department of the Interior, and regulators.
ClearPath team members believe in small government, free markets, and American entrepreneurship. Those principles form the basis for how the team analyzes proposed clean energy and climate policy.
ClearPath Values
- Teamwork: We empower each other to accomplish our shared mission.
- Purpose: We believe the principles of limited government, free markets, and fiscal responsibility are essential to achieving our mission.
- Ownership: We empower teammates to visibly own and achieve goals.
- Adaptability: We are open to new, complex ideas and test our assumptions to lead change and advance our mission.
- Curiosity: We have a proactive desire to learn, grow, and improve ourselves, our ideas, and our mission in a thoughtful and focused way.
- Credibility: We agree that being trustworthy and believable is everything for building and maintaining influence.
Job Summary
The External Affairs Manager will play a crucial role in enhancing and managing ClearPath’s public image and messaging, specifically focusing on interactions with Capitol Hill and the media. This role requires a strategic communicator with experience in public relations, media outreach, and legislative advocacy. The External Affairs Manager will develop and implement comprehensive communication strategies to advance the organization’s mission, engage stakeholders, and influence public policy. This role will have visibility of media, Capitol Hill, Administration, industry and trade relationships.
The position will require an entrepreneurial mindset to support the ClearPath communications and marketing objectives to achieve policy outcomes, and continuously improve brand perception. Additionally, the position will work closely with the ClearPath team to build strategy and plan with ambitious goals to communicate regularly with corporate stakeholders that will allow for broader legislative efforts. This includes frequently interacting with stakeholders as well as helping coordinate and attending events and trips, hearings and briefings where we can drive our message, and coordinate and educate target audience and key stakeholders on ClearPath priorities. This role may also include representing ClearPath publicly, including being on-the-record with reporters, leading external stakeholder meetings, and briefing Capitol Hill.
The individual will play a key role in continuing to grow our message by developing and distributing content, including advertising, to be placed on platforms such as cable news, social media, traditional media and other platforms. As an organization driven by innovation, we strive to keep our brand on the forefront of communications, marketing and advertising tactics. The External Affairs Manager will report directly to ClearPath’s Senior Director of External Affairs.
Job Description
Communications and External Affairs
- Develop and execute strategy for owned content using editorial calendar in conjunction with External Affairs Team and Policy Team:
- Weekly newsletter, blogs, press materials, op-eds, statements, talking points, media interview briefs, news releases, website content and fact sheets, initiatives and key messages.
- Cultivate relationships with target Congressional audience including building relationships with Communications Directors and Press Secretaries, and legislative and policy staff, through sharing ClearPath talking points on key energy issues in real time, messaging briefs, and attending networking events and ClearPath-owned events and trips.
- Collaborate with Events Manager and lead development of messaging documents to be used at ClearPath events including agenda brochures, one-pagers, pocket cards, presentations, and other materials.
- Develop messages and narratives that will stick with ClearPath’s target audience and media.
- Create and drive proactive media relations strategies to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the national news media, key influencers, and target audience. Field incoming press calls, provide media with requested information, schedule interviews, prep spokespeople for interviews, proactively develop relationships with media, and pitch story ideas.
- Over time, demonstrate ability to serve as an independent spokesperson.
Digital & Social Strategy
- Manage the conception and deployment of digital communications strategies and materials, ensuring the right message reaches the right audience at the right time.
- Help manage the effective use of new Customer Relationship Management (CRM) tool in collaboration with the External Affairs Associate.
- Manage the conception and deployment of social communications strategies and campaigns across different social platforms including Twitter/X, LinkedIn, and YouTube.
- Manage vendor and consultant relationships to fully deploy a stronger digital strategy.
- Collaborate with the creative team to turn complex issues into appealing and easy-to-understand visuals.
Team & Project Management
- Independently lead weekly External Affairs meetings; track EA team objectives and key results; project manage team deliverables and tasks, and ensure they stay on track, meet deadlines and adhere to quality control and brand standards.
- Successfully manage and mentor External Affairs intern and potentially other team members, including independently executing regular 1:1s.
- Collaborate with team members on EA and cross-functionally to help them see the big picture.
- Take an active interest in leading others and mentoring peers.
- Represent the organization in external groups and in some situations with guidance (meetings on the Hill, events with key stakeholders, etc.).
- Foster collaborative problem-solving and lead by example to propose and implement innovative solutions to programmatic or project-based challenges.
Candidate Requirements
Capabilities
- Fact–based management – view the organization as an open system, synthesize information from diverse sources, come to conclusions, and make decisions that are rational and based on sound evidence.
- Communicating – convey the information required by others in a concise, direct, and unambiguous way.
- Business acumen – make sound business decisions based on a strong understanding of the company’s business model, strategic goals, and relevant policies, as well as best practices and current technologies in one’s own discipline or functional area.
- Driving results – motivate individuals to achieve and exceed goals by establishing accountabilities, clarifying performance expectations, agreeing to high standards and measures, monitoring and reviewing performance, and providing timely and relevant feedback.
- Creativity and innovation – challenge commonly held assumptions; originate new or radical alternatives to traditional methods, processes and build on others’ ideas.
- Process management – take a systematic approach to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment.
- Planning and priority setting – identify the priorities, processes, and practical actions that are necessary to achieve an objective or realize an idea.
- Team building – enable and encourage group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone.
- Strategic thinking – develop and help drive a shared understanding of a long-term vision that describes how the organization needs to operate now and in the future.
- Quality Focus – able to manage the efficiency, accuracy, completeness, and integrity of the work that they produce.
Qualifications
- Preferred 5 years of professional experience in a related field – communications, public relations, marketing, public affairs, Capitol Hill, clean energy. Preferred experience with social media platforms, working with reporters, or prior experience on Capitol Hill.
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, Political Science, or a related field.
- A professional and personal commitment to ClearPath’s mission.
- Excellent written and verbal communication skills and project management skills.
- Ability and willingness to work occasional nontraditional hours based on events and trips.
- Knowledge in or willingness to learn NationBuilder, Google Analytics, Google Ads, and WordPress.
- Willingness to learn new communication tools or software.
Compensation & Benefits
- Competitive salary commensurate with experience.
- Annual bonus, historically awarded.
- Paid professional development opportunities.
- Comprehensive health, dental, vision, life, and disability insurance.
- Retirement benefit offering an employer matching contribution of employee contributions $1 for $1 on the first 5% of pay contributed.
- No set vacation policy – take what you need whenever workflow allows.
- In-office work format preferred, with flexibility as needed.
- Fully stocked office kitchen in a newly renovated building on Capitol Hill.
At ClearPath, we value a diverse and inclusive workforce. We believe our team is the key to making an impact and fulfilling our mission. ClearPath is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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