Associate Manager Social Strategy

Overview

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

The Impact You Can Have

As the Associate Manager, Social Strategy, you will play a pivotal role in crafting and executing Ulta Beauty’s social strategy to engage and inspire our growing community of beauty enthusiasts. Social media serves as a key touchpoint for our guests, and you will collaborate cross-functionally to integrate our content and strategies across our organization.

The ideal candidate will bring a proven track record in social media, including content creation, amplification, in-depth reporting and measurement. They are strategic and analytical yet highly creative, while immersed in the beauty industry, pop culture, and digital trends. They excel at developing engaging content, building communities, and attracting new audiences.

This role sits within our Social Center of Excellence, working closely with marketing and cross-functional teams to execute innovative content, campaigns, and strategies to support our enterprise goals.

You Will Accomplish These Goals By

Thought Leadership

• Help to shape and maintain a unified media strategy across owned, earned, and paid channels, while optimizing Ulta Beauty’s organic social presence.
• Identify opportunities to elevate the Ulta Beauty brand through social buzz around launches, promotional, and cultural moments.
• Inspire bar-raising ideas to enhance social strategy and brand storytelling.

Strategic Planning & Optimization

• Develop strategic plans across key categories and promotional events to drive relevance and conversion.
• Craft platform-specific strategies that leverage each platform’s strengths and align with the overall marketing ecosystem.
• Build engaging content strategies that support various campaigns, from promotional moments to leveraging emerging social trends.
• Support content development, distribution, and community management across major social platforms (Instagram, TikTok, YouTube, etc.).
• Use consumer insights to amplify organic and influencer content via paid channels to maximize impact.
• Promote constant learning through campaign analysis and optimization.

Collaboration & Reporting

• Partner with agencies, social platforms, and internal teams to ensure aligned execution and exceptional guest experiences.
• Monitor and measure initiatives, optimize performance, and share actionable insights.

The Essentials for Success

• 4+ years of social strategy and campaign execution experience at an agency or in-house.
• Expertise in paid social strategy and leveraging insights to amplify organic and influencer content.
• Experience building engaging content strategies that align with both campaign goals and social trends.
• Deep knowledge of social platforms, trends, and best practices.
• Strong data-driven decision-making skills, with the ability to translate insights into impactful narratives.
• Collaborative, innovative, and passionate about connecting with audiences authentically.

About

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Learn more here