Virtual Workshop
Media Relations
May 13, 2025
1:30 p.m.−3:45 p.m. ET
A well-executed media relations strategy can significantly elevate your organization’s visibility and enhance its public image. This workshop will provide you with actionable strategies to expand your reach and build relationships across diverse media platforms.
1:30 p.m.
Media Trends and Fundamentals
Strategic media engagement is vital for public affairs professionals navigating today’s evolving media landscape. Discover where people are getting their news and content, as well as strategies for building strong media relationships, crafting compelling narratives and navigating the complexities of modern news cycles.
This session will focus on:
- How the media ecosystem has changed over the past few years and where certain audiences are engaged
- Best practices for pitching stories, quotes and media hits
- Establishing your strategy for proactive outreach as well as rapid response in time-sensitive situations
2:30 p.m.
Break
2:45 p.m.
Crafting and Executing Your Campaign
To successfully influence public opinion and policy outcomes, public affairs professionals must strategically integrate op-eds, ad buys, campaigns and earned media. This session explores how to develop and execute integrated media strategies that amplify key messages and drive impactful results. Learn to leverage different voices and channels to achieve your advocacy goals.
In this session, you will learn about:
- Crafting compelling op-eds and thought leadership pieces that resonate with target audiences and advance policy objectives
- Developing data-driven ad buy strategies across digital and traditional platforms to maximize reach and impact
- Designing integrated campaign strategies that leverage earned media, social media and paid advertising to achieve specific advocacy goals
3:45 p.m.
Adjourn
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]