Virtual Workshop
Communicating in a Crisis
April 30, 2025
1:30 p.m.−3:45 p.m. ET
A well-crafted crisis communications plan can be the difference between weathering a storm and being overwhelmed by it. Whether your organization faces frequent challenges or aims to be proactive in crisis mitigation, this program will equip you with the tools needed to navigate any emerging issue with confidence.
1:30 p.m.
Drafting Your Playbook and Strategy
Building and maintaining trust in today’s dynamic environment requires a strategic and unified communications approach. This session explores how organizations can establish themselves with the public and stakeholder groups, especially when navigating complex political, social and operational issues. You’ll learn how to communicate with authority and authenticity.
This session will focus on:
- Strategies for cultivating and preserving organizational trust, particularly during times of crisis and heightened scrutiny
- Identifying and empowering credible internal spokespeople and fostering relationships with influential third-party allies
- Establishing clear metrics for success and measuring the impact of communication initiatives on reputation and stakeholder trust
2:30 p.m.
Break
2:45 p.m.
Finding Your Voice
In an era of heightened scrutiny, organizations must project a consistent and trustworthy voice. Responding to complex reputational issues demands a values-based strategy that reinforces credibility and builds lasting stakeholder confidence. This session will examine case studies demonstrating the strategies for building and maintaining that credibility.
3:45 p.m.
Adjourn
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]