Virtual Workshop
Tips & Techniques for High-Impact Lobbying
June 25, 2025
1:30 p.m.−3:45 p.m. ET
Time and opportunities can be fleeting when lobbying. Join this workshop to learn the skills and techniques needed to develop powerful messages and ensure your argument makes an impact. Whether you need to persuade a legislator or a member of their staff, make a 30-second pitch to decisionmakers, or present your position with a compelling narrative, first impressions count — this workshop will help equip you with the skills to ensure that impression is a good one.
1:30 p.m.
Preparing to Persuade
When getting ready to lobby, it’s important to have a plan, but where should you start? How should you prepare and who should you include? Our expert will dive deep into considerations for readying your lobbying strategy.
In this session, we will:
- Discuss how to identify the most appropriate meeting strategy and set-up
- Walk through best practices of how to prepare for your meeting
- Highlight why having different angles and ways to make your case is essential
- Share how to be succinct while still covering your key points
- Explain ways to establish yourself as a trusted resource for the elected official and their team and to maintain those relationships
Tiber Creek Group
2:30 p.m.
Break
2:45 p.m.
Case Studies and What’s Ahead
Successful lobbying can take many forms – sometimes it can lead to a specific action, and other times it can result in something not happening. In the second part of this workshop, our expert will discuss different examples of successful lobbying efforts and lessons that can be learned from each. This session will also cover how lobbying differs, if at all, between the local, state and federal levels.
In this session, we will:
- Highlight examples of successful lobbying and key takeaways
- Discuss how to build relationships with policy opponents and why doing so can open the door to government relations success
- Walk through differences and similarities between lobbying at the local, state and federal levels
- Provide an overview of lobbying trends to keep in mind
3:45 p.m.
Adjourn
Tiber Creek Group
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 Core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]